Eyelust has one goal: to create a fresh new destination for every woman to build the ultimate eyewear wardrobe. Through Eyelust, our mission is to make it possible for every girl to be able to buy fashion-forward, designer quality sunglasses at an affordable price.
Sunglasses are not just an summer accessory - they are essential style pieces for women year round. No outfit is complete without the perfect pair of sunglasses.
For the past year, the Eyelust team has been tirelessly conducting market research, sourcing packaging materials, meeting with manufacturers, revising samples, building out marketing plans, and perfecting the prototypes to present to the Kickstarter community.
Every girl deserves to be able to effortlessly create a coveted eyewear collection. Keep scrolling and see what Eyelust is all about. You’ll never look at sunglasses the same way again.
Monica Lin, who is better known by her social media handle Thundercup, has become an integral piece in the male-dominated industry. After trading in her books for an unconventional internship with Popular Demand, she quickly earned a full-time position that led to her spearheading a number of large marketing projects for the company--including collaborations with music artists and brands like Ty Dolla $ign, Diddy, Universal Music Group, Budweiser, XBOX, and many more. Similarly, Kiona Stowers began establishing her roots in the fashion industry at a young age. After graduating from FIDM, she acquired extensive knowledge and experience through working at retail heavy weights including Bebe and LF Stores. Eventually, her talents brought her back to her hometown in LA to take on a position as production manager for Popular Demand. She has since developed numerous collections for the brand in addition to facilitating product development for distribution in major retailers including Footlocker, Zumiez, and much more.
After Monica and Kiona met working at Popular Demand, the two quickly became best friends. They spent so much time together; they worked together, went to events together, hung out after work, and even became roommates. The success and momentum they’ve both achieved at a young age have been crucial leading up to this moment - the decision to join forces and create something that would be loved and inspiring to all girls: Eyelust.
Over the last year, we have been working on perfecting the Eyelust prototypes. We scrapped many samples that did not meet the quality we were looking for. We’ve met with manufacturer after manufacturer to find a factory that could produce sunglasses that would meet our high standards. We sampled over 25 sunglasses to create the perfect collection of styles that we would love and wear. Months into our search, we finally found a great production facility that can help us create premium quality eyewear and bring the Eyelust vision to life.
All of this work wasn’t for nothing - it’s very important for us to ensure that we can be confident in our ability to produce a collection of sunglasses that meet all of the following points:
We gathered a group of our amazing boss lady friends and created a mini photo lookbook with our current prototypes to help you visualize our goal for the Eyelust lifestyle and aesthetic. If the project is funded, we anticipate doing more projects to showcase inspiring women.
Risks and challenges
With the launch of any new business, there are risks and challenges. With Eyelust, we have spent the last year organizing the entire business process, including design, production, and finished product. The challenges associated with manufacturing, sourcing materials, shipping, and customer service have already been addressed and solved. Everything will be assembled and shipped out of Los Angeles, California by people who are highly qualified and possess years of experience in the industry. We are prepared to be in constant communication with all backers and are confident in our ability to deliver the best quality product in a timely manner.
Our goal is not to simply get this project funded, but for us to be able to invite you - our very first supporters - along our journey to experience building an amazing brand called Eyelust from the ground up.Learn about accountability on Kickstarter
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