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Fashion forward, designer women’s eyewear at an incredible price
Fashion forward, designer women’s eyewear at an incredible price
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73 backers pledged $15,714 to help bring this project to life.

About

$15,714

73

Eyelust has one goal: to create a fresh new destination for every woman to build the ultimate eyewear wardrobe. Through Eyelust, our mission is to make it possible for every girl to be able to buy fashion-forward, designer quality sunglasses at an affordable price.

Sunglasses are not just an summer accessory - they are essential style pieces for women year round. No outfit is complete without the perfect pair of sunglasses.

For the past year, the Eyelust team has been tirelessly conducting market research, sourcing packaging materials, meeting with manufacturers, revising samples, building out marketing plans, and perfecting the prototypes to present to the Kickstarter community.

Every girl deserves to be able to effortlessly create a coveted eyewear collection. Keep scrolling and see what Eyelust is all about. You’ll never look at sunglasses the same way again.

 

Monica Lin, who is better known by her social media handle Thundercup, has become an integral piece in the male-dominated industry. After trading in her books for an unconventional internship with Popular Demand, she quickly earned a full-time position that led to her spearheading a number of large marketing projects for the company--including collaborations with music artists and brands like Ty Dolla $ign, Diddy, Universal Music Group, Budweiser, XBOX, and many more. Similarly, Kiona Stowers began establishing her roots in the fashion industry at a young age. After graduating from FIDM, she acquired extensive knowledge and experience through working at retail heavy weights including Bebe and LF Stores. Eventually, her talents brought her back to her hometown in LA to take on a position as production manager for Popular Demand. She has since developed numerous collections for the brand in addition to facilitating product development for distribution in major retailers including Footlocker, Zumiez, and much more.

After Monica and Kiona met working at Popular Demand, the two quickly became best friends. They spent so much time together; they worked together, went to events together, hung out after work, and even became roommates. The success and momentum they’ve both achieved at a young age have been crucial leading up to this moment - the decision to join forces and create something that would be loved and inspiring to all girls: Eyelust. 

 

 

Over the last year, we have been working on perfecting the Eyelust prototypes. We scrapped many samples that did not meet the quality we were looking for. We’ve met with manufacturer after manufacturer to find a factory that could produce sunglasses that would meet our high standards. We sampled over 25 sunglasses to create the perfect collection of styles that we would love and wear. Months into our search, we finally found a great production facility that can help us create premium quality eyewear and bring the Eyelust vision to life.

All of this work wasn’t for nothing - it’s very important for us to ensure that we can be confident in our ability to produce a collection of sunglasses that meet all of the following points:

 

 

 

We gathered a group of our amazing boss lady friends and created a mini photo lookbook with our current prototypes to help you visualize our goal for the Eyelust lifestyle and aesthetic. If the project is funded, we anticipate doing more projects to showcase inspiring women.

 

 

 

 

 

Risks and challenges

With the launch of any new business, there are risks and challenges. With Eyelust, we have spent the last year organizing the entire business process, including design, production, and finished product. The challenges associated with manufacturing, sourcing materials, shipping, and customer service have already been addressed and solved. Everything will be assembled and shipped out of Los Angeles, California by people who are highly qualified and possess years of experience in the industry. We are prepared to be in constant communication with all backers and are confident in our ability to deliver the best quality product in a timely manner.

Our goal is not to simply get this project funded, but for us to be able to invite you - our very first supporters - along our journey to experience building an amazing brand called Eyelust from the ground up.

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Support

  1. Select this reward

    Pledge $49 or more About $49

    Early Bird Special

    (2 curated pairs of Eyelust designer sunglasses)

    The Early Bird Special for our Eyelust Starter Pack. Get two pairs for the best deal we have to offer and start your eyewear wardrobe off the right way.

    Future retail price: $120

    Includes:
    • 2 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 43 backers
    $

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  2. Select this reward

    Pledge $59 or more About $59

    Eyelust Starter Pack

    (2 curated pairs of Eyelust designer sunglasses)

    Get two pairs of beautiful, on-trend sunglasses to start your eyewear wardrobe off the right way.

    Future retail price: $120

    Includes:
    • 2 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $

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  3. Select this reward

    Pledge $99 or more About $99

    Eyelust Globetrotter Pack

    (4 curated pairs of Eyelust designer sunglasses)

    Whether you'll be making a splash at pool parties this summer or jetting off to Aspen in the winter time, this pack will have you covered for your getaways.

    Future retail price: $240

    Includes:
    • 4 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    13 backers
    $

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  4. Select this reward

    Pledge $149 or more About $149

    Eyelust Perfect Gift Pack

    (6 curated pairs of Eyelust designer sunglasses)

    Attention all boyfriends, husbands, side dudes, brothers, and homies: This is *THE* Perfect Gift Pack to get! Whether you're spoiling your girl or doing early holiday shopping, this is the pack for you.

    If you're not a dude, this is still the best pack for gift giving. Whoever you are, all the ladies in your life will love you.

    Future retail price: $360

    Includes:
    • 6 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $

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  5. Select this reward

    Pledge $249 or more About $249

    Eyelust Wardrobe Pack

    (12 curated pairs of Eyelust designer sunglasses)

    For the go getter style maven, this is the one for you. You'll have a whole selection to pair with all of your outfits. The Eyelust Wardrobe Pack comes with 12 pairs of sunglasses to get you right for the next few seasons.

    Future retail price: $720

    Includes:
    • 12 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $

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  6. Select this reward

    Pledge $499 or more About $499

    Eyelust Ultimate Pack

    (25 curated pairs of Eyelust designer sunglasses)

    Get yourself and your whole team laced up. The Eyelust Ultimate Pack comes with an entire collection of sunglasses - enough for you *and* to gift every fashionista in your life. Have a different pair for every outfit you wear no matter where you go.

    Future retail price: $1,500

    Includes:
    • 25 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $

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  7. Select this reward

    Pledge $999 or more About $999

    Eyelust Distributor Pack

    (50 curated pairs of Eyelust designer sunglasses)

    Now THIS is a power move. Whether you just want a flowing supply of fashion forward sunglasses for yourself (and to give as gifts) or you're a boss who owns a boutique, the Eyelust Distributor Pack is the jackpot. No one will question if you are about that life - we already know you mean business.

    Future retail price: $3,000

    Includes:
    • 50 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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  8. Select this reward

    Pledge $4,999 or more About $4,999

    Eyelust For Life Pack

    The ultimate, one and only greatest-of-all-time lifetime pack. If you got it like that and you want to support our campaign in a big way, you'll receive 250 pairs of fashion forward sunglasses. You'll have enough to shower all the fashionistas in your life with sunglasses (and they'll love you for it).

    Includes:
    • 250 curated pairs of Eyelust designer sunglasses
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    $

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Funding period

- (45 days)