Exo uses a revolutionary protein source, cricket flour, that is exceptionally nutritious and uniquely sustainable. Read more
This project was successfully funded on August 28, 2013.
About this project
TechCrunch: "Admirably bold"
Forbes: "Want to help solve the global food crisis? Eat more crickets"
KCET: "The best protein bar I've ever eaten"
Fast Co.Exist: "A better protein bar"
If we can get to $50,000, we'll have enough orders to go straight to a co-manufacturer and produce the bars much faster and much more efficiently, allowing us to focus on recipe development and getting our product to the public.
As a bonus for reaching $50,000, we will also be able to develop new recipes and bring them to you, our backers, to vote on those that go to full production. We will present at least three different potential flavors and you will tell us which should join the growing Exo family.
10g bioavailable protein. All-natural. Gluten/grain/soy/dairy free. Made in America.
Exo will introduce to the West one of the most nutritious and sustainable protein sources in the world: insects. Through combining cricket flour (slow roasted and milled crickets) with organic and all-natural ingredients such as raw cacao, dates, almond butter and coconut, we have created a bar that is high in protein, low in sugar, incredibly nutritionally dense, and packed with omega 3 fatty acids, iron and calcium. Our bars are free of: unnatural sugars, gluten, grains, dairy, soy, artificial preservatives and anything processed.
Crickets are exceptionally nutritious. They are high in protein (69% by dry weight) and contain all the essential amino acids. They are also high in micronutrients: crickets have more iron than beef and almost as much calcium as milk.
Insect protein represents the first viable solution to the global food crisis. Crickets need 12x less feed than cattle, 4x less feed than sheep, and half as much feed as pigs and chickens to produce the same amount of protein. They produce 80x less methane than cattle, can reproduce much quicker, and barely require any water or space.
If eating insects seems strange, consider that 80% of the world already does it.
We are Gabi Lewis and Greg Sewitz, college roommates and co-founders of Exo, which we started during our senior year at Brown University. Gabi has an obsession with everything health related—from paleolithic nutrition to powerlifting—and was searching for a snack that would satisfy his high nutritional standards. He couldn’t find one. Greg, having just returned from a conference at MIT hosted by His Holiness the Dalai Lama on climate change and resource scarcity, suggested insects as a protein source. After much iteration—and a few runaway crickets—we created a bar that fulfilled each of our original goals. Exo was born.
Where we are
We have a solid team, rock star advisors and a three star Michelin chef who was Head of R&D at The Fat Duck Restaurant in England, one of the best restaurants in the world. Our recipe has received phenomenal reviews at CrossFit gyms and on university campuses. We have a basic website. Our packaging supplier and commercial kitchen are lined up. We're ready to go.
What we need
We need your help raising $20,000 to create our first batch of commercially produced bars. This covers ingredients, packaging, production, kitchen rental and legal costs.
Sample Initial Packaging and Nutritional Label
Taste Test at CrossFit Providence
We took the first recipe iteration to the Outlaw Way training camp at CrossFit Providence and received incredible feedback.
Video Credit: Travis Bogosian
Design and Photo Credit: Tag Collective
Infographics Credit: Daniel Olsovsky
Risks and challenges
We've spent the past several months trying to mitigate potential problems but some hurdles are inevitable. We will be fully transparent about any challenges that arise. These are the most obvious possibilities:
Product Changes: As we improve our bars based on feedback and taste testings, it is possible that we will make slight changes to the ingredients, bar size etc. We'll keep you updated.
Supply Chain: We're working with a variety of partners (cricket farms, commercial kitchens etc.) and a problem that affects them could affect us.
Shipping Date: We've chosen the estimated shipping date to allow for potential delays but it's not impossible that problems will arise that force us to ship later than planned.Learn about accountability on Kickstarter
Yes, since shellfish and insects are all arthropods, they often produce the same allergic symptoms. If you are allergic to shellfish, there is a good chance you are also allergic to crickets.
Yes, that's the plan. We can't promise it will happen immediately, however, due to capacity limitations.
Pledge $5 or more
Selflessly advance the future of protein with no expectation of reward. You're a hero.Estimated delivery:
Pledge $25 or more
A 1/2 dozen bars.Estimated delivery:Only ships to: United States
Pledge $40 or more
A box of bars (a dozen).Estimated delivery:Ships anywhere in the world
Pledge $75 or more
2 boxes of bars plus a t-shirt emblazoned with our logo.Estimated delivery:Ships anywhere in the world
Pledge $100 or more
A box of bars shipped monthly for 3 months plus a t-shirt.Estimated delivery:Only ships to: United States
Pledge $185 or more
A box of bars shipped monthly for 6 months plus a t-shirt.Estimated delivery:Only ships to: United States
Pledge $350 or more
A box of bars shipped monthly for 12 months plus a t-shirt.Estimated delivery:Only ships to: United States
Pledge $1,000 or more
0 backers Limited (5 left of 5)
Collaborate with our chef to develop Exo's future flavors plus receive everything included in the previous reward.Estimated delivery:Only ships to: United States
Pledge $5,000 or more
0 backers Limited (3 left of 3)
Attend a private dinner with our team and advisors at a top New York restaurant. Airfare from anywhere in the US and overnight accommodation (for up to two people) is included.
You'll also receive a box of bars shipped monthly for 12 months and a t-shirt.Estimated delivery:Only ships to: United States
- (30 days)