The Award Winning Game
The Award Winning Game
An unapologetic tabletop game about the advertising industry.
An unapologetic tabletop game about the advertising industry. Read more
The Award Winning Game plunges you into the hellish underbelly of the advertising industry… where clients have horns, deadlines are always an hour away and showing a little cleavage wins you accounts.
From humble beginnings, you and your friends will run your own ad agencies, working (and sabotaging) your way up to hiring the world’s most pretentious creatives, and winning accounts from famous brands… only to throw them away for the shot at winning awards.
Because, y’know, who needs clients when you’ve got prestige?
Some of the nasty things you can do in our game:
- Use money to sway the outcome of award shows.
- Find creative ways to be a horrible boss to your workers.
- Blackmail & sabotage other players.
- Partake in overall nasty and unethical behaviour. Yay!
What people have said
"Is there a job number for this? How else am I supposed to account for the hours I've spent on it?" - Xander Lee, Creative Director
"If spending 80 hours a week in the world of advertising isn't enough, here's another way to suck you in even deeper." - Nicholas Teo, Copywriter
"For those not in the industry, welcome to advertising. For those who are already in advertising... you should really get back to work." - Yeo Yong Peng, Art Director
"Fun... if you're willing to lose a few friends along the way." - Ryan Mennen, Sub-Editor of JustSaying.Asia
"All the drama of the advertising industry without the ulcers." - Our friends at Codigo
The Award Winning Gameplay
In the Award Winning Game, players assume the roles of founders of their very own advertising agencies. Players will grow their agencies over time by winning accounts through pitching, amassing wealth and hiring creatives by picking up name cards. And once a strong foothold within the industry has been gained by players, the game will shift to what truly matters: Awards! Be the first player to win three awards, and you win!
With Trump cards to give you an edge and Scandal cards for you to attack your opponents in the most devious of ways, you’ll find your journey to being an Award Winning Agency to be less about hard work, passion and more about how badly and creatively you’re able to screw over your friends.
Here’s a quick rundown on how the game works:
For a detailed breakdown of our rules and gameplay, check out the full game manual here.
What’s inside the box?
As graphic designers ourselves, we’ve striven to create a well-crafted and physically stunning product that we’d be proud to showcase on our shelves. For starters, the game box is made of sturdy 2.0mm greyboard and is wrapped in printed art paper, with its design stamped in gold foil. Within the box, you'll get...
- Over a hundred bridge-sized cards, separated into an Asset deck, Game deck, and 5 Player cards. Each of these cards have unique designs and are printed on 300gsm card stock with a protective aqueous coating.
- Three stacks of 45 plastic tokens in yellow, black and white -- these are used to represent the skill levels of a player’s agency.
- 50 mini-sized cards that represent cash.
- An illustrated game manual.
Working together with the writers at Jove Pater Media, we’ve taken special care to give each card its own unique flavour and purpose.
These represent the five unique characters you can assume, each with their own specialties and skillsets. There is the Graphic Designer, Creative Director, Tech Whiz, Jack-of-All-Trades, and the Businessman-turned-Creative.
Within the Game deck, there are the Account, Event and Award cards.
These are the main sources of income that you’ll be competing for. Once you’ve won a client over, they’ll remunerate your agency every week... as long as you’re able to continue servicing them. Check out the full list of our accounts and their brands here.
Inspired by the real life anecdotes we’ve collected from industry practitioners, event cards represent the opportunities, oddities and misfortunes that may befall you over the course of the game. Check out the full list of our events here.
Coveted by agencies as measures of success, these awards are the winning factor of the game. Acquire three awards and you win the game! Check out the full list of our awards here.
Within the Asset deck, there are the Trump, Scandal and Name cards.
These represent certain tricks and exploits you can pull off to boost your competitive advantage, be it through overworking your employees or by playing favours with award judges. Check out the full list of Trump cards here.
And if Trump cards aren't enough for you, there's always Scandal cards. You can do your best (or worst) to break the other players by cheating, blackmailing or stealing from them with a flip of a card. Check out the full list of Scandal cards here.
In order to expand your agency, skilled creatives with unique personalities can be hired once you acquire their name cards. Check out the full list of our creatives here.
Who are we?
We are Excaliburp, and we’re made up of two multi-disciplinary designers hailing from Singapore. And to show that we're a serious company, we've opted to not smile in the photo above.
Between the both of us, we’ve embarked on numerous self-initiated projects — sometimes about making a statement, promoting social issues, and other times they’re just for plain fun.
Above all else, we’re most excited over projects that are a combination of at least two of those things… and that’s what The Award Winning Game means to us. As fans of tabletop games who spent our fair share of time in advertising, we set out to create a game that's not only relatable and enjoyable by our peers, but also offers outsiders an honest (but slightly exaggerated) take on the industry.
Why we need you.
At this stage, The Award Winning Game is already fully developed. All aspects of the game have been fully designed, play-tested, and all that’s left now is manufacturing. To physically realize and bring the game into the world, we’ll need your support — be it through pledges or sharing the word.
Just about all the funds we receive will go into the manufacturing and fulfillment of the game. To keep our project target as low as we can, we've absorbed all the costs incurred during production. This includes the consultants we've hired to generate additional content, the play-tests we've organized and the countless hours we've personally poured into the project. In other words, you’ll get what you pay for… and then some!
In return for your trust and support, we promise to be transparent, inclusive, and to do our very best to hit our estimated delivery dates. You'll receive constant updates at every step of the way, and we'll be upfront with any obstacles or delays that might happen over the course of bringing The Award Winning Game to you.
The Award Winning... Awards
The Award Winning Certificate
Who doesn't love award certificates? Available for tiers "Silver" and up, this framed & signed certificate features any award from our game universe of your choice written out to yours or your agency’s name. Other details such as the award category and title can also be customized to your liking. And if you're feeling modest, you can opt for a silver or bronze themed design instead of a gold one. (But seriously — why would you?) Check out our available award designs here.
We love our backers! Available for tiers “Silver” and up, you’ll receive a special thanks credit on our website and other applicable marketing materials. Furthermore, if we do hit our “Collector’s Edition” stretch goal (see “Stretch goals“ section for more details), your name will also be included in The Award Winning Bible illustrated booklet under credits.
Exclusive T-Shirt & Poster
Available for tiers “Gold” and up, this exclusive t-shirt and poster combo features a single award or brand logo from our game universe of your choice, or a set of them together. For t-shirts, our designs are digitally printed on 100% preshrunk cotton tees. As for our posters, we're using 220gsm Vivic poster paper with a protective matte lamination. Both these items come in two colours: Yellow or Black. Check out our available award & brand designs here.
In-Game Name Card Feature
This one’s for the winner of winners! Available to the one and only backer who snags the “Best of Show” tier, you’ll be immortalized as a creative with your very own name card within the game. We’ll work with you to either create a design for you, or to edit your existing name card design to fit our game’s art direction. And given that our name cards contains e-mails and phone numbers, you can also opt to have your actual contact details featured on your name card. You’ll essentially be advertised for as long as The Award Winning Game exists!
All prices shown are in Australian Dollars (AUD)
For The Award Winning Game, shipping works a little differently from other Kickstarter projects. Instead of paying for shipping along with your pledge, you’ll be asked to pay only after the project has been fully funded.
That’s because we’re aiming to offer you the best possible price. Given that overall shipping costs will depend on the final quantities produced and composition of destination countries, we’ll be able to pass on the savings (if any) by structuring payments in this manner.
But that’s not to say we've not done our numbers! Listed below are the maximum amounts you can expect to pay for shipping, based on your location. No matter what happens later in the process, we won’t ask for a higher amount than the figures listed below.
All prices shown are in Australian Dollars (AUD)
IMPORTANT: PLEASE DO NOT INCLUDE SHIPPING IN YOUR PLEDGE AMOUNTS, otherwise you’ll need to pay again after the campaign is over!
We ship to most countries in the world. Click here to find the full list of countries that we do and don’t ship to.
Collector’s Edition — $42,000
Upon clearing our first stretch goal, all money tokens will be printed with gold foil instead of Pantone colours. Also, a copy of The Award Winning Bible, an illustrated booklet giving you an inside look at the game's universe and the process behind its creation, will be included in every box.
This special Collector's edition is available only to our first production run for Kickstarter backers, and will not be available for future retail versions.
Deluxe Expansion — $48,000
Upon clearing our second stretch goal, we'll expand the Game deck with five more unique cards and a new game mechanic involving controversial clients! This expansion includes two Awards, two Accounts and one Event card.
Grand Prix Expansion — $54,000
Upon clearing our final stretch goal, we’ll expand the Asset Deck with six more additional unique cards and an extra Player card for added customization! The Asset Deck expansion includes two Scandal, Trump and Name cards. Along with the previous stretch goals, this final expansion increases the total number of playable cards from 100 to 112! These extra cards will also apply to the Print-and-play digital file, which you can receive for pledges with a minimum of $10.
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Risks and challenges
As a project that involves the manufacturing and fulfillment of a physical product, there's always a risk of things not going smoothly — be it through oversights, delays or shipments just not arriving when it's supposed to.
However, to combat this, we've taken every precaution we've possibly can. For one, we’ve ensured that the game has been developed, play-tested and designed to full before even bringing it to Kickstarter. Save for the creation of certain pledge rewards, art production will not factor into timelines from this point on. Because of this, we're able to jumpstart our manufacturing processes and get the ball rolling almost immediately after the campaign.
As graphic designers by trade, our extensive experience with printing and their associated entities has been incredibly useful so far, and we expect this to continue working to our advantage. An example of how our expertise has informed the design of the game is through the DFM (design for manufacturability) principles that we adhere to. This not only simplifies things with our printers, but also reduces the rate of defects in the manufacturing process.
We’ve also chosen our partners carefully. Our selected manufacturer is Panda Games, a popular choice with independent developers due to their commitment to quality and reliability. Having been in touch with them for the last few months, we’ve prepared everything we can to pave the way to making the game a reality.
Given that The Award Winning Game is our first Kickstarter project, we’ve done our homework diligently, both in the way of research and surrounding ourselves with friends and experts who are experienced in different stages of the production and fulfilment process. With their help, we’re confident that we’ll be able to overcome any hiccups as they happen and come out on top.
Above all else, we recognize the importance of being transparent and responsive to our backers. We promise to keep you updated at every step of the way, and be upfront with any issues or delays as they happen over the course of bringing The Award Winning Game to you. We’ll pack every single game box by hand and send it out if we have to… that’s our guarantee to you.Learn about accountability on Kickstarter
- (30 days)