About this project
Introducing the EVOLUTION BRA. The world's most comfortable, versatile and technologically advanced bra.
We’ve reinvented the bra, and designed it with the active woman in mind. With eight wearable options in one, the evolution bra was designed to adapt to the rigors of your busiest days, seamlessly transitioning between work, play, and whatever else you’re up to. Using the latest in performance fabric technology and patented bonded construction that moulds to your unique shape, we have created the most comfortable bra that you will love to wear. The only problem? You might never want to take it off.
We wear tested the bra on over 70 women of different cup sizes to create the sizing chart below. We are also happy to provide online fit consultations to make sure you pick your perfect size. The evolution bra's patented design moulds to your unique shape making it better, wear after wear. To see the bra on women of all different sizes click here.
Knix Wear is an active intimates brand that came about when we noticed that women’s intimates had way too much frill and not enough function. And that women everywhere were being underserved by their underwear. We wanted to create an intimate apparel brand that was designed by women for women.
We launched our original line of high tech women’s underwear (leak proof, absorbent and anti odor) two and a half years ago through a successful crowdfunding campaign. Since then, we’ve become the leader in performance underwear for women, redefining the women's underwear market. Known for our seamless design, moisture wicking and odor killing technology we have sold over 100,000 pairs of underwear to women from over 35 countries. Re-inventing the bra was the logical next step...but like our underwear, it couldn't just be good, it had to be GREAT.
For us, the difference is in the details, that’s why we’ve scoured the globe to find the best possible fabrics and finishes, had hundreds of women wear test our products to get the fit just right and spent two years developing our proprietary technology.
Knix Wear merges performance, technology and design to knix the bad and make the good better. We are driven by the belief that active can be attractive, comfortable can be cute, and functional can be fashionable. Our mission is simple: to create the best active intimates on the planet that empowers you to do more of what you love.
We have been wear testing our bras for the past 10 months. Over that time we have had over 70 women of all different cup sizes put our bras through the rigours of their daily lives. From yoga, pilates, hiking, treking, cycling, riding, surfing, swimming, sleeping and working this bra has been up to the task - keeping you fresh, dry, comfortable and confident. Every test led to the final prototype we present you with today that we feel confident you will love.
We have production lined up and ready to go, but as a relatively new brand we need to guarantee certain production minimums. That is where you come in. By taking part in this campaign you will help us fund our first production run..and be the first to get your hands on the Evolution Bra. We cannot wait to bring this product to market and thank you for your support.
We are pleased to offer our award winning performance underwear as part of our perks. Available in a variety of colours, fabrics and sizes (XS-2XL) and with your choice of gusset technology.
Our moisture wicking headbands feature our built in patented Fresh Fix Technology panel that absorbs sweat and keeps it off your face. The sleek bonded design means it can be worn on it's own or under any helmet.
Maderas Village and the amazing women that work there for hosting our photoshoot and to @loosecannon @nikkodetranquilli @nikkibrand and @reallykindofamazing for the photos
The 70+ women that leant us their time, feedback and their busts to help create this bra - we cannot thank you enough!
Attest Media for the video production
Risks and challenges
Knix Wear is a company that was born from listening and there is no better way to listen than to involve our customers in the development process. While we have made tremendous strides as a company, launching into bras is a big step and comes with substantial order minimums. This campaign will provide the much needed capital to fund our first production run. We also firmly believe that this is our best product yet and we want to share it with the world.
Risks and Challenges:
Having produced underwear for the past two years we are confident in our ability to deliver an outstanding product on time. We have worked with all of our partners before and have set aside time for production and fulfilment. We have also gone through multiple prototypes and testing on the bra and feel confident that the product we are presenting to you is one you will love.
The biggest potential challenge comes down to sizing and ensuring our customers select the right size. We have wear tested the product over 70 women of all different cup sizes. We will be providing online consultations with a fit specialist to help guide customers. If you are unhappy with your purchase for any reason, we want to make it right. Simply let us know what happened and we will happily exchange the bra for a different size, free of charge (shipping charges apply for international orders).
The truth about the bra is that it gets better with wear and moulds to your body. If you are between sizes we recommend you size down.Learn about accountability on Kickstarter
We have wear tested the bra up to a size 38E. You can see a gallery of women of all different sizes wearing the bra here: http://loosecanonnyc.com/knix
The size 4 and 5 come with thicker more supportive straps.
We will be implementing stretch goals that will allow us to extend the sizing. If you pledge and we do not hit our stretch goal targets, then you can always exchange your perk for additional underwear or any of our other products on www.knixwear.com
We will be sending out a survey that last week of October to all backers to select sizes and colors for both the bras and underwear. In the meantime, we recommend you check out our website and take a look at the underwear selection: www.knixwear.com
Yes, you can. The full selection can be seen at www.knixwear.com the only thing we cannot guarantee is color preference but we will do our best!
Right now the answer is "we don't know". We need to get the new extended samples in and try them on women. From there we will be able to determine if the support is adequate enough to extend the sizing. There is also a chance that our sizing chart may change slightly now that we have additional sizes.
We really want you to be happy, and that includes getting you in the right size but we need to do so in a way that is fair. We are working on getting you as much information as possible before you place your order. This includes photos of the bra on every single cup size we are offering as well as offering online fit consults to help you pick the best size possible.
In the case that we get the size wrong, you can return your unworn bra (with the tags still on - and in its original packaging) and we will send you another size once we have shipped everyone else's orders (we want to make sure everyone has theirs though before we start swapping them out).
If you are in Canada or the US we ask that you cover the cost of shipping it back to us. Unfortunately we cannot offer exchanges on international shipping.
The underwear for hygiene reasons is going to be final sale.
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