We have it in each of us to be a superhero, every day. We really do! Every time you say "No, thanks" to a plastic bag and bring your own, every time you say "I've got my own cup, thanks" when you grab a coffee instead of using a non-recyclable cup, every time you wipe your baby's bottom with a washable wipe instead of a baby wipe, you are literally SAVING THE WORLD. Toothbrushes, cotton buds, water bottles, coffee cups, glitter, baby wipes, straws, shopping bags... These are all things that are often made of plastic, that we use once or twice then throw away, but there are brilliant non-plastic alternatives to all of these!!
I'm going to make the coolest, snappiest, happiest, most colourful one minute film to inspire that hero to come out in you and your fellow world citizens, every day. It's really easy, we just have to remember to do it. And you won't be forgetting once you've seen these kickass dudes in action.
Why do we need to? Well, you've probably heard about our mounting problem with plastic and, in particular, ocean plastics. It's everywhere, around or in almost everything we use. There are a few sides to this problem... The production of plastic, the way we deal with it once it's been used and then how long it takes to break down and disappear. And that's the thing, it can take hundreds (sometimes thousands) of years to breakdown and doesn't ever really disappear.
A lot of plastic ends up in the sea where it breaks down into smaller and smaller pieces until it is impossible to remove it. These pieces are called microplastics. Microplastics are brilliant magnets for toxics which are other harmful pollutants that have ended up in the sea. Now, the smaller creatures in the sea often mistake these for food, they ingest them and are eaten by bigger fish or creatures, and they in turn, are eaten by something bigger,... Yes - this is the pyramid food chain that we learn about in school. The higher up we go, the bigger the fish or creature and the higher the concentration of these toxics. These have been shown to contribute to serious health problems that many people are affected by. It a convoluted journey from your toothbrush to your health - but it's a very real one. And that's just how it affects us! We've seen birds feeding their young bits of plastic, whales with plastic bags in their stomachs. The madness of how much we use without even noticing definitely calls for a lot of hard work and negotiating by our politicians and business leaders, but also for our vast global team of Everyday Superheroes!!!
Why can you trust me to make this? I've been making cool, creative, serious, investigative, documentary, short, long, really quite sad, happy, engaging and powerful films for about 15 years - all with the aim to nudge people to think differently about how we work with our planet and our fellow earth dwellers. I'm also going to be sailing 3000 nautical miles across the North Pacific in June with a formidable all-women crew as part of Exxpedition. Over three weeks, we will travel from Hawaii to Vancouver through the densest ocean plastic accumulation zone on the planet, the North Pacific Gyre (better known as the Great Pacific Garbage Patch). Why? We will each be doing some form of research - scientific, design-based, creative,... looking at the impacts of plastics on the health of the planet and also our bodies. We will be doing daily trawls to see (sometimes we'll be able to do that just with our eyes, often we'll have to do that with microscopes) what is in the water around us. I will be making a long documentary film for a global audience about the expedition and the issues, with a strong focus on how microplastics are affecting our health, to make people think about this like they never have before - and to look towards solutions.
I want to make this short superheroes film now though, before I go - I'm itching for us to keep inspiring each other to take control ourselves every day in our own little way - a little way that can really add up if we do it all together.
By supporting me to make this film, you will be pushing us one step closer to less plastic being produced and less plastic literally floating around the world.
The funds will enable me to produce a highly professional film, to pay for the rewards, the Kickstarter fees, kit and set materials to bring this project to multicolour life. Any fees that I draw from this for my work as director, camera and editor I will contribute towards the cost of the North Pacific expedition in June. I have a brilliant crew of people working on this who will largely do the same (paying back some favours!).
Risks and challenges
The challenges in making this are few. I have a good idea who will be in it, the locations and the set-ups. Ensuring I raise enough is the main challenge.Learn about accountability on Kickstarter
- (26 days)