$734
pledged of $10,000pledged of $10,000 goal
11
backers
16hours to go

All or nothing. This project will only be funded if it reaches its goal by Tue, June 25 2019 3:59 AM UTC +00:00.

$734
pledged of $10,000pledged of $10,000 goal
11
backers
16hours to go

All or nothing. This project will only be funded if it reaches its goal by Tue, June 25 2019 3:59 AM UTC +00:00.

About

EUMELANIN

Science. Self-love. Style.  

EUMELANIN is opening its first retail store in Fairlane Mall in Dearborn, Michigan. After a successful first year, we were selected as the winner of The Battle of the Pop-up contest hosted by Starwood Retail Partners across the U.S. We were awarded a 1,000 sq ft space that includes free rent and utilities for 4 months starting July 1st - October 31st, with the option to extend into a long-term lease. Our first location will help us continue to grow by introducing the Eumelanin store to metro-Detroit and the world. We are raising $10,000 to assist with the design and build-out of the store. Eumelanin will not be your average retail store but an experience that will allow you to engage with the brand and its mission in person.  It is important that a brand with a clear mission like Eumelanin is in a space where people can interact, connect and feel the brand's message and power. That is why I am excited to be opening our first store.  

 Now that you know a little about why I am doing this Kickstarter let me tell you about EUMELANIN 

Featured in Crain's Detroit Business
Featured in Crain's Detroit Business

My name is Deirdre Roberson. I am a Chemist, a Creative, a woman of Color and founder of EUMELANIN  (pronounced: you- mel–a-nin) manufactured and based in Detroit, MI. The name of my company comes from Eumelanin - the most abundant type of human melanin found in brown and black skin and hair. Eumelanin is a clothing and jewelry brand designed to celebrate and empower black and brown people around the world.  Eumelanin does this by using science and infusing the chemical structure of Melanin in its jewelry designs and inspiration from melanated skin tones for the color of its apparel. Eumelanin is challenging the status quo of beauty and boldly celebrating all skin tones as beautiful. Eumelanin is a brand designed to address issues of colorism and redefine what it means to be beautiful in every shade; combining science, self-love and style.  

Eumelanin Jewelry Collection
Eumelanin Jewelry Collection

This Kickstarter is special because It helps a creative entrepreneur to expand her brand  that empowers people of color.

I was born and raised in Detroit, MI, which currently has the largest percentage of African Americans in the United States at over 80%. I grew up in Southwest Detroit, which is one of the most diverse populations in the city comprised of African Americans, Latin Americans and Arab Americans. I witnessed first-hand how our skin tones and shades were used to separate and invalidate us. Eumelanin is a brand designed to challenge behavior that does not honor any of us. To bring to the forefront behaviors we have accommodated and tolerated because we were afraid to speak up. I envision a brand that has an impact on colorism globally. A brand that celebrates self-love holistically and combats negativity associated with black and brown people around the world because of their skin tone.   

COLORISM: Discrimination based on skin color, also known as shadeism, is a form of prejudice or discrimination in which people are treated differently based on the social meanings attached to skin color. It is a by-product of racism.

Melanin Kid Clothes and Onesies
Melanin Kid Clothes and Onesies

 Because we are worthy, we are enough, we are BEAUTIFUL. 

Melanin dad hat front
Melanin dad hat front

 Dedicated to all who've been left out. 

Melanin dad hat back
Melanin dad hat back
Melanin unisex hoodie
Melanin unisex hoodie

Eumelanin is not only my brand, it has grown into something more: my therapy. I believe we have a responsibility by the way we live our lives and when we open our mouths to empower, to love and to teach. That belief created EUMELANIN.

Beauty comes in every color, and we intend to wear them all!


And we can't forget our latest feature on the local news!

Risks and challenges

The biggest challenge of this project is getting the EUMELANIN store ready for its grand opening on July 1st!

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    I Got 5 On It

    You support and love the brand and its message!

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    Happy Birthday Deirdre!

    Donate $33 dollars or more to wish me a happy 33rd birthday and show your support. My birthday is on June 23rd!

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    Beauty comes in EVERY color.

    Eumelanin celebrates beauty in every shade, dedicated to all who have been left out.
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    Respect the Complexion

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    Melanin Magic!

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    Melanin Maven

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