We are Etchr Lab. A team obsessed with creating highly specialized gear for creatives.
You are a fed up artist, with bones to pick about overpriced, underwhelming sketchbooks.
Together, we can make something great.
“Artist Quality” doesn’t have to be expensive.
We asked our community: “What makes a sketchbook great?” and reviewed responses from over 2,000 artists. (It wasn’t easy, but we wouldn’t have it any other way.)
We found that artists value:
- Paper Quality
...so we did just that.
Most mainstream sketchbooks AREN’T sketchbooks - they’re notebooks sold to artists at a markup.
The Etchr Sketchbook is designed by artists, for artists. Every detail is optimized to make your creative life easier.
Every tier will receive a token of our thanks for supporting the Etchr Sketchbook: a pin featuring the mighty and noble llama.
Wear it with pride!
If we hit the AU$ 80,000 mark, all backers will receive the Watercolor Field Guide.
A pocket guide to watercolor including a color wheel, mixing guide, and plein air tips, developed with the help of our world class watercolorists Stephanie Law and Erwin Lian.
We tried everything we could to make that option available because we know how much that matters to us artists. Unfortunately, due to Kickstarter and manufacturing logistics we weren't able to.
If you want to add another bundle to your pledge maybe ask a friend. If you would like to add extra books, we hope to have them available on our online store after the Kickstarter if the campaign goes well.
Our estimated delivery time is July 2019. We’ve been working on the Etchr Sketchbooks for a looooong time, and production is already underway.
After running the numbers, here’s how we believe things will pan out:
Etchr Lab just turned two years old. (Awwww, adorable.) The team is small, passionate, ambitious, and juuuuust the right amount of crazy to tackle three Kickstarters in a row.
Risks and challenges
We put a lot of emphasis on risk mitigation to minimise the likelihood of any unexpected issues in delivering to our backers. Our vision is to create a brand known for its uniqueness, creativity but also for always putting its customers’ interests above all else. While it is not possible to predict and prepare for every unforeseen issue, you can trust that we will always be fully transparent and provide the greatest level of care and support from the moment your order is placed with us.
We have reviewed and categorised the common risks of Kickstarter campaigns into the following three categories. For each category, we have created a rigorous plan to ensure that the controllable and foreseeable risks are mitigated.
1. DELIVERY DELAY
Over the past few months, we have proactively engaged with multiple manufacturers, independent inspectors, shipping and fulfillment companies to understand their capabilities and track records. Erwin actually made a trip to China as we felt certain things couldn’t be verified remotely. We can confidently say that based on what we know, we have selected the best in each cohort to ensure the risk of non-performance is minimised from our partners.
We have always used the conservative scenarios from our manufacturing and logistics providers to arrive at a very conservative overall delivery date estimate that we're confident in meeting. Don’t be surprised if you get your package ahead of our promised schedule and it is our preference to under-promise and over-deliver rather than the other way around.
2. COST OVERRUN AND PROJECT FEASIBILITY
We have already received our manufacturing quotes and the manufacturing process is underway. Logistics costs are not expected to substantially deviate from our quotes and we have been working with our logistics providers on an ongoing basis for quite some time. Our Founders have extensive experience in finance and business management and have worked with leading global companies on their project budget planning and roll-out process to ensure on budget and on time delivery.
In short, you WILL get your sketchbooks!
3. PRODUCT QUALITY & DEFECTS
We know our products are a big investment for many people. We want quality and longevity to become synonymous with our brand. In short, we don’t take quality lightly :)
Without going into too much detail, you can be sure we’ve put in place a number of quality control safeguards right from the factory door to minimize potential product defects. On the off-chance your product is defective when you receive it and this defect is not caused by misuse please take a picture and contact us and we will be sure to replace it free of charge.
If you have any concerns, please feel free to reach out to us! We'll endeavor to answer your questions as quickly as possible.Learn about accountability on Kickstarter
Environmental commitmentsVisit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.
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