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Estuaries® is a collection for today’s women which takes traditional ideas of swimwear and adapts them to the city living.
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160 backers pledged $16,235 to help bring this project to life.

Happy to Spring to all - we have a lot of good news to share!

Dear backers of Estuaries,

We hope you are all doing well :)

Thank you again for supporting us and we have had very good progress with the Estuaries label.!  With the kickstarter funds, we were able to accomplish so much :

  • Finalized designs for a final fit and be ready for production, with a first delivery end of May. 
  • Produced sample pieces that were submitted to Sports Illustrated February 2013 Swimsuit edition  Wish us luck!!! 
  • Signing up for CurveExpo swim/lingerie show at the Javits center here in New York Aug 5-7.  (Miami was just too far for us to be able to control the event properly). 
  • Secured an order with DEEN boutique in Jersey City, NJ located on the bottom floor of the Trump Tower.  On sale at the store and online around June 1st!

******A lot of people are wondering what our distribution channels are and we have decided to do wholesale to specialty and swim boutiques to start with, then expand thereafter.  

The next steps include : building our website (which we have a graphic designer and web developer working on), work with a publicist to submit pieces to magazines & publications, preparing for the tradeshow, work on a short film, and keep introducing our brand to boutiques before our full launch at the CurveExpo- if you know any buyer/owner who might be interested in carrying swim pieces, let us know ;)

And not to worry!  We haven't forgotten your rewards- there has been a lot of good going on and once we have some down time, we will notify you of when you should expect your rewards, cuz you deserve them :)

Happy spring and love to all.

Big warm hugs,

Zhu Ru & Layla