About this project
Add color to your life.
The Sebbo is a simple but visually stunning wristband that uses a microprocessor to animate 18 bright LEDs. The vivid and colorful light created by the Sebbo lasts for hours on a single charge. It was invented by Sebastian Asvarksh (hence the name "Sebbo") and further developed into a professionally designed product by Erick Calderon.
Take a Sebbo with you to any night time activity whether it be as a safety device or an extra bright fashion accessory. Bring a Sebbo to a sporting event programmed with your favorite team's colors!
Strap a Sebbo onto your bike for increased visibility or keep it on your wrist for an evening run. Sebbos are great for music events, especially large music festivals! Or for the light artists out there the Sebbo can be used to take gorgeous long exposure photos.
Designed with aesthetics in mind.
From the very first prototype, we designed the Sebbo to be an aesthetically driven product that is not just another generic "light toy". The Sebbo looks good both when illuminated as well as with the power off, and unlike a glow stick, the light intensity remains constant for the entire life of the battery.
One of the most complicated parts of developing the Sebbo was creating an enclosure for it that was both durable and easy to clean. The original hand made Sebbos were sealed in food saver bags and enclosed in spandex.
Needless to say they were filthy by the end of an action filled night. We experimented with many ideas, including the ability to remove the enclosure to allow for washing, but in the end we realized that taking the electronics in and out of the enclosure was cumbersome and rough on the circuitry. So after a troubling few months trying to find a suitable enclosure, we bit the bullet and hired Design Edge, a professional industrial design firm in Austin, TX, to help us come up with a solution. The results were enlightening.
Design Edge created a multi-layered enclosure consisting of black neoprene on the underside where the wristband contacts your skin and a special silicone backed rip-stop nylon fabric layer on the surface to diffuse the light. The result is a durable and light weight wristband that is easy to clean and maximizes light output.
We are super excited about this enclosure and think you will appreciate how comfortable it feels on your wrist.
Although the final electronic component design of the Sebbo has been refined through collaboration with TenX, a professional electronic engineering firm in Austin, TX, the basic components have not changed from the original prototype.
Here's how the original Sebbo prototype came together:
After a few revisions, TenX took our bulky design and condensed it all onto a single flexible circuit, eliminating various unnecessary wires and soldering while creating this more reliable and efficient final design:
The Sebbo uses an 800mAh Lithium Polymer battery for power. We've incorporated features that ensure safe operation including a protective case and safety circuit. Lithium Polymer batteries, however, can be dangerous if handled incorrectly. For this reason we're suggesting the Sebbo for ages 12 and up unless supervised by an adult.
The Sebbo is completely open source and Arduino compatible. Each Sebbo will come out of the box pre-programmed with the classic color cycle pattern like what you see in the videos plus various other patterns including an easy to use color picker mode.
Here's a video that shows how the button works to switch banks and also to add and select colors in colorpicker mode:
For those of you that want to customize their Sebbo you'll be happy to know that you can upload your own Arduino sketches to the Sebbo through the standard Arduino interface.
The Sebbo Lights Kickstarter Launch
We have spent many hours and a fair amount of capital on every little detail of the design of the Sebbo. Now we just want them in our hands and we want them really bad. This Kickstarter campaign is going to allow us to put together a sizable enough initial order quantity to make the Sebbo viable for full scale production. We need to produce at least 1,000 units for any factory to even consider taking our order and we need your support to raise enough money to do that! Check out the rewards below to see how you can help us reach our goal.
If you end up snagging a ticket, the Sebbo launch party will be an unforgettable experience that we think might even change the way we look at event lighting. For a long time Sebastian and I have toyed with the idea of a party where the only lighting comes from the guests. But the problem is that making enough prototypes for this idea to happen is cost and time prohibitive. So our Sebbo launch party will be a dream come true. We'll throw a warehouse-style party and every guest will receive a fully charged Sebbo as they walk through the door.
Our vision is that the Sebbos on everyone's wrists will light up the entire room in a way that has not been done before encouraging an epic dance party! Of course a party is not complete without great music so you can count on us bringing in some great talent to keep the Sebbos in the air all night! Afterwards everyone will get to take their Sebbo home with them and they will be the first people to get their Sebbo.
Part of making a project a success is having a solid manufacturing plan in place. The Sebbo will be manufactured in a few stages.
We've established a relationship with a shop in China that will make our circuits turnkey. They have been a valuable resource because not only are they printing the flex circuits but they are also sourcing all of the components and assembling the dozens of tiny pieces in the circuit in house.
From there the Sebbo circuits will be air mailed to the USA where the battery will be soldered on and the firmware will be uploaded to the processor. We have secured quotes from local shops in Houston to do the work. Each unit will take approximately 2 minutes to solder, upload the code, and test to make sure the lights are working properly.
The last major stage in production is the assembly of the enclosure. We are working with a soft goods shop in Matamoros, Mexico for fabric related production of the Sebbo. They have been involved in the industrial design process and have given input so that we'll be able to make a smooth transition when it comes time to wrap up the circuits. They are also a turnkey shop so they will be sourcing the fabrics, magnetic enclosures, and silicone diffusion layer after which they'll assemble the finished product. We intend to provide them with the finished packaging so that by the time we get the units back from the shop they're ready to send.
If we secure backing for between 1,000 and 10,000 units:
The initial assembly of the circuit will take 8 weeks on the low side and 12 weeks on the high side depending on number of units. The circuit manufacturer has inquired into the lead time of each of the individual components on the board and has given us that estimate based on the tougher to source components. Shipping those circuits will take 1-2 weeks and the soft goods shop has offered to assemble up to 10,000 units in three weeks.
If we secure backing for 10,000+ units:
We would fulfill as many Sebbos as possible on the promised delivery schedule then start promising subsequent backers slightly extended delivery dates to accommodate the increased demand. This extra month would enable the circuit manufacturer a little extra time to locate components and allow the component manufacturers a little extra time to manufacture the individual components given that the demand is higher than their production capabilities. Even up to the 100,000 unit mark (that's 1.8 million LEDs, 900,000 shift registers) we are not requiring more components than manufacturer's monthly supply capabilities.
Ramping up for this Kickstarter Campaign has been a ton of fun and it would not be possible to be where we are without the help of a few key people! So I wanted to take a minute and send out a special thanks to a few people.
I want to thank Bryan Lozano for his extreme patience and constant enthusiasm in filming and editing our Kickstarter video. It was a daunting task and he made it seem all too easy. Pete Molick was also a part of this process and I'm super grateful for the time he took to both help out with the filming as well as being part of the video!
Then there are all the people that took time out of their busy days to participate in the Kickstarter video. Emma Vaudeville, from Lazuli Productions, spent an entire evening dancing with the Sebbo on the top of a parking garage. I think her part in the intro does a fantastic job showing what the Sebbo is all about.
Our awesome video soundtrack came from the incredible guys in Raceway (www.soundcloud.com/raceway)! Check them out I think their track "Constants are Changing" really made the video come together!
Besides Emma I want to thank Jeff Ewin, Lindsey Paulson, Tarah Henderson, Jamil Madni, and Jen Burk for their cameos in the video!
Daniel Shchaeffer really put together a sweet initial firmware for the Sebbo. He added a ton of functionality that would definitely not had been there without his help and patience.
And then there's Kit Morris and Chris Owens from Design Edge in Austin, TX for their awesome collaboration throughout the entire industrial design process. Also Daraius Hathiram and Andrew Polcik from TenX Precicion in Austin, TX for their awesome work on the circuitry. I would recommend both companies to anyone looking for professional assistance making their ideas become reality.
And last but not least I would like to thank my amazing fiance Mara McCumber and my family for their undying support over the last few months preparing for this Kickstarter campaign. Sometimes I feel like I'm crazy putting this much time and effort into an LED wristband, but they constantly remind me to stay on track and keep moving forward because if I believe in something this much it must be worth it.
Risks and challenges
Part of our investment into the professional electronic and industrial design of the product consisted of securing our suppliers and streamlining the process of manufacturing these pieces of light candy. So we've already established and secured our production channels and are confident we should be able to follow through with our expected delivery date. Of course, dealing with multiple suppliers in various parts of the world can lead to unexpected surprises, but we've gone out of our way to ensure a smooth initial production of the Sebbo.
Having been in the importing business for over 10 years, I have a firm grasp of the potential hiccups that can happen when working with foreign suppliers. I am very well aware of the likelihood for delays and production bottlenecks and have for that reason given a delivery date that provides me with some extra padding in case things go wrong. It is likely that you will all receive Sebbos before the promised ship date, but I'd rather be safe than sorry.
I have agreements in place with suppliers for different production quantities, each with a specified lead time, and have discussed the roadmap with suppliers for each production quantity. In the event that this campaign is so successful that we exceed those projected quantities we will begin to add reward levels with extended delivery time promises. This will help us (and the suppliers) accommodate a higher than expected demand.
I've been in business for myself for ten years now. You can imagine I've dealt with just about anything under the sun. Of course there are going to be surprises, but you can count on my experience, problem solving abilities, work ethic, and determination to resolve any issues and get these little pieces of light candy onto your wrists as soon as possible!Learn about accountability on Kickstarter
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