We've reached 100% of our goal with a week left to go - we can't wait to start building new levels! Our campaign ends at 12pm GMT on the 21st December, and now we have a new mission...
As well as aiming to make coding fun and meaningful by showing kids how to create on the web, we're also hoping to make this type of education accessible to girls from disadvantaged neighbourhoods, globally. Our first workshop in Syria was a huge success so here's what we'll do, with your support.
£18K - We'll donate 1000 E.A.K. accounts to girls' schools in the Middle East and India
£20K - We'll donate 2500 E.A.K. accounts to girls' schools in the Middle East and India, and have our game and lesson plans translated into Arabic and Hindi.
£25K+ - This additional funding will go directly towards E.A.K. Academy for Girls - the creative coding workshops that we're organising for underprivileged girls aged 8-16, in partnership with organisations such as IT-Advice and Techfugees.
Help us spread the word!
Kittens are becoming increasingly popular in the Internet Universe, and the other cute, fluffy animals have had enough of it.
An adorable yet secretly evil rebellion (Operation E.A.K.) are capturing all of the internet's kittens, with the intent to destroy them.
Sadly, all fluffy felines will soon be eliminated - unless you learn the ancient, magical art of coding which will allow you to leave the scrapyard, and journey across the perilous Internet Universe to save them...
As seen on
Girls need to learn digital skills!
The vast majority of girls say that learning digital skills is ‘too difficult’, 'boring' or ‘more for boys’.
Since 65% of school children will be in jobs that have yet to be created - most likely involving tech skills - this is a massive, and growing issue for the economies of the future...
We need to do more to inspire girls to code, if don't want them to get left behind.
A new, more fun way to learn - for everyone
To solve this problem, we decided to create an adventure game designed to make learning to code easy and fun - for all humans aged 8+.
EraseAllKittens.com teaches professional coding skills, such as HTML, via quirky characters and an original storyline, centred around saving kittens in a fantasy internet universe. The game has been proven to inspire both girls and boys to code, and is being sold to parents and schools in over 100 countries.
We'd love to turn our prototype into an epic Mario-meets-Minecraft style game.. and build it for mobile devices, as well as PCs!
2017 has been a huge year for us!
We've grown our team, partnered with an award-winning games development studio, Playerthree, and were selected as finalists of Solve, an initiative from MIT.
We also won the European Youth Award, the World Summit Award for Young Innovators and the EMEA Regional Award for 'Best Tech Startup' at Talent Unleashed - a competition judged by Richard Branson and Steve Wozniak.
We're incredibly excited about the future of Erase All Kittens and our mission to help close the gender gap in tech!
With funding, we'll be able to go into full production so that the game can:
- Incorporate new gameplay mechanics to introduce these languages
- More gaming features, such as 'BlipCoins' to collect, enemies you can interact with, special moves which can be unlocked through learning new skills, customisation, a kitten inventory
- More streamlined dialogue
- New quirky characters
- New mysterious worlds
- Many more kittens!
We also want to bring Erase All Kittens to mobile devices, such as the iPad, so that everyone can play.
How it works
We carried out eighteen months of research, interviewing hundreds of students aged 8-13 and immersing ourselves in their culture, to discover the best ways to teach young children - especially girls - digital skills.
As a result, we spent over two years developing a code education tool which is first and foremost a game - where the educational elements are woven into the core fabric of high quality gameplay, rather than a few gaming features or characters being bolted on at the end.
In Erase All Kittens, players build and fix real levels using practical coding skills to save the Earth's kittens (displayed as kitten gifs) which have been captured in the internet universe.
Our prototype teaches basic HTML and how to create links, through Mario-style gameplay and interactive dialogue with strange and fantastical creatures - such as Tarquin Glitterquiff, a half-unicorn, half-mermaid serial entrepreneur, and Boris J. Buttstacks, the self-appointed mayor of PonyHead Bay.
Tarquin Glitterquiff, Serial Entrepreneur Extraordinaire (Voice over by Sanford Dickert)
Boris J. Buttstacks, Mayor of PonyHead Bay (Voice over by Bryce Keane)
The game has a huge focus on creativity - after all, there’s not much point learning to code if you aren’t going to create! Our aim is to bridge the gap between girls learning the concepts of coding (ie. computational thinking), and being able to apply practical knowledge in a creative way.
Making a ledge longer to escape the Scrapyard (learning HTML <p> tags)
Creating more boxes to fix Tarquin's spaceship (learning HTML <div> tags)
Helping Buttstacks find pickled onions (learning how to create links)
Who is it for?
Although our main mission is to inspire girls to code, Erase All Kittens is for all humans above the age of eight - especially newbies, technophobes and kitten lovers!
Mario-style gameplay, interactive dialogue, quirky characters and kitten gifs make it fun for parents to learn to code alongside their children.
We also offer free lesson plans to all teachers, which support the UK Computing Curriculum and help to build up students' Personal, Learning and Thinking Skills.
Does it work?
Solely through word of mouth, Erase All Kittens has 120,000 players in over 100 countries, and over half of them are girls.
Data from our 12,000 feedback forms has shown that 95% of girls want to learn more about coding after playing.
After twelve months of beta-testing with schools in the UK, Erase All Kittens was shown to inspire girls to become researchers, teachers, problem solvers, writers, and designers, as well as coders.
We need your help!
We want to turn Erase All Kittens into a much bigger adventure game so that we can transform how code education is perceived by girls, globally.
We've already mapped out how the game would work on mobile devices, with Playerthree - an award-winning games development studio who have developed games for Disney, the BBC and the UN. The £15,000 we are raising would allow us to work closely with them to expand E.A.K. before rolling it out to mobile platforms.
Together, we'll design and build more wonderful worlds to code, more peculiar creatures to talk to, and more interactive rewards - including 'BlipCoins' to buy magical objects and special 'power moves' which can be unlocked. And of course, there'll be even more kitten gifs!
Erase All Kittens was invented in late 2014 by the three founders, Dee, an advertising creative, Alex, a developer, and Leonie, an illustrator and animator. After finding that most children aged eleven and above are put off by coding and engineering, we set ourselves a challenge to invent the best way to inspire them - especially girls - to code and create.
We worked every evening and weekend for four months, before exhibiting our short demo at Mozilla's global festival, Mozfest. The response we got from children and their parents was incredible, so we decided to apply to tech accelerators in London.
Our team was selected to participate in the Emerge Education accelerator which was when we started beta-testing with different schools. We carried out research for eighteen months, interviewing hundreds of students and immersing ourselves in their culture, whilst developing E.A.K. Here's a Newsweek article about some of our findings.
We were determined to create an adventure game with girl appeal, without making it pink, and fluffy and about makeup (type 'games for girls' into Google Images to see what we mean!). Our inspiration comes from different places - slightly surreal cartoons like 'Adventure Time', epic games like Media Molecule's 'Little Big Planet', and our favourite books like 'The Hitchhiker's Guide to the Galaxy'.
Aside from working on the game, Dee (E.A.K.'s Chief Scribbler) went to lots of tech events where she was regularly introduced to brilliantly talented people, some of whom joined our advisory board.
Many weird and wonderful things have happened since we first started our company - like being invited to present an award-winning CBBC series, meeting one of our investors on the Eurostar, accidentally covering our advisors in glitter at our first board meeting in Mayfair, flying to New York to pitch to MIT, holding a coding workshop for girls in Syria, the list is endless...
We've also been lucky enough to have some very talented and lovely people come on board our team.
Jimmy Leach, who has worked as Head of Digital Comms at the Prime Minister’s Office and GEMs Education, has been working on our digital communications and strategy for the past eighteen months. Shwetal Shah, previously an analyst and extremely passionate about promoting women in STEM and encouraging girls to code, is now working on our partnerships. Priya Nirmal, a computer science graduate, is helping with the code education parts of our new game and giving inspiring talks to girls, and Rajeev Singh, a technical architect is in charge of our website and school accounts.
Who are we?
Read more about our team here.
"I never did coding before and didn’t know what it was, but now I know it’s fun. I wish there were more levels. I’m sure girls would like it if they knew how fun it was."
Noa, aged 10
“Finally! Someone made a learn to code game that captivates my ten year old daughter. Well done Erase All Kittens!”
Karen Nelson, Parent
"90% of my Year 7s managed all the demo tasks without support. It went down especially well with the girls!”
"An amazing tool for class! It's brilliant! Cats, games and coding is the best recipe to the heart of every student."
Amit Lavi, Teacher
"Erase All Kittens has to be one of the best ideas I've seen in a long time! Really hope this project turns into a full game."
"Fabulous game! Can't wait to introduce our library kids to coding with Erase All Kittens."
Magi Henderson, Librarian
"We have asked Erase All Kittens to become an Education Development Partner, as we think their attitude, and ability to listen and develop a stunning learning product is unique."
Liz Hankin, Educational Consultant, Oasis Learning Community
"Delighted to become an advisor to Erase All Kittens - a great game to teach HTML coding"
Ian Livingstone, CBE
Thanks for reading! For more info, download our press pack here
Risks and challenges
We’re an award-winning team, now working with a highly experienced games company, who have worked with organisations such as the UN and the BBC, to design and develop a game that girls genuinely love - one that will bring coding into the mainstream.
We have huge levels of determination to make this work, and although there are always challenges, we promise that we’ll do everything in our power to overcome them. We’re also committed to keeping you informed about our progress in the months following the campaign - we feel excited and privileged to have you support us and follow our journey.Learn about accountability on Kickstarter
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