$47,300
pledged of 20.000 $pledged of 20.000 $ goal
144
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, October 1 2018 6:59 AM UTC +00:00.

ERA81, IncBy ERA81, Inc
First created
ERA81, IncBy ERA81, Inc
First created
$47,300
pledged of 20.000 $pledged of 20.000 $ goal
144
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, October 1 2018 6:59 AM UTC +00:00.

About

PRESS KIT

That awkward moment, when someone extends a hand for a handshake, but you hold a bag in one hand, a laptop with folders in the other, and juggle a coffee cup on top of it? In the era of space ships and artificial hearts, professional women still struggle to find an elegant work bag that can actually carry stuff and won’t cost an arm and a leg (those are needed to hold the balance while juggling the coffee, duh). 

We believe in zero sacrifice when it comes to a work bag. Thus, our focus is on intricate details that make all the difference in looks, functionality, and comfort all while keeping our prices reasonable due to no traditional retail mark-up.

The ERA81 Laptop Bag 2.0 is the most functional, elegant, and comfortable carry-it-all work bag for a professional woman on-the-go. Sophisticated yet practical, it has a spacious expandable interior with clever organization to hold a laptop (up to 15.6"), planner, important documents and legal size folders, lunch box, charger, water bottle, eye glasses, makeup and other essentials. The bag is sturdy and slim, with an elegant, feminine silhouette and will effortlessly fit into a professional wardrobe.  

The HERS & HIS Bundle is now live ❤️!! Find the Men's Briefcase details HERE.

Since the launch of ERA81 Laptop Bag 1.0 two years ago, we have received lots of love and appreciation from all over the world, but most importantly, priceless feedback full of ideas of how to make our bag even better. When your audience is an incredibly inspiring group of professional women who know what they want, you’d better listen. So we did! Welcome the new ERA81 Laptop Bag 2.0, designed to meet your needs!

ADJUSTABLE SNAP BUTTONS

You told us that sometimes you need a bit more space in the bag for that large legal size folder or a warm jacket to throw on in the foggy evening (we hear you, San Francisco). No problem! We moved the tablet compartment to the side and replaced the side stitching with extra strong snap buttons to give you more space inside the bag. Depending on how much you need to carry, you can now easily adjust the size of the bag. It goes from a relaxed Sunday straight to a super busy Monday with a quick side snap!

The functionality of the bag is truly remarkable. We’ve seen purses that embrace certain features, but our bag brings so much more to the table! Every single detail is there for your convenience and easy organization. 

PADDED PROTECTIVE LAPTOP SLEEVE

While everyone loves slim MacBooks and Surfaces, a lot of our customers deal with large corporate laptops for work. So we now offer two sizes of the ERA81 Laptop Bag 2.0 to accommodate smaller 13-15” laptops and larger 15.4-15.6” laptops in a special padded protective laptop sleeve lined with non-scratch microsuede and secured with a strong hook-and-loop leather lock. 

Max laptop dimensions for the SMALL size:

13.8 x 9.5 x 1.2 inches (34.3 x 24.1 x 3 cm)

Max laptop dimensions for the LARGE size:

15.1 x 10.4 x 1.2 inches (38.4 x 26.4 x 3 cm)

Celina, 5'4. Small size bag on the left, Large size bag on the right.
Celina, 5'4. Small size bag on the left, Large size bag on the right.
Hollie, 5'8. Small size bag on the left, Large size bag on the right.
Hollie, 5'8. Small size bag on the left, Large size bag on the right.
Alena, 5'10. Small size bag on the left, Large size bag on the right.
Alena, 5'10. Small size bag on the left, Large size bag on the right.

DETACHABLE WATERPROOF WATER BOTTLE HOLDER

"Pockets and a protective laptop sleeve are great," you told us, "but what about other larger essentials like a water bottle or charger?". Well, we’ve got you covered here too! The bag now has a waterproof bottle holder that is large enough to hold most tumblers or a compact umbrella. You could have seen water bottle holders in other bags, but what's unique about ours is that it is detachable for the days when you’d rather have more space in the bag! 😉 The water bottle holder has a hook and loop fastener on the side. Don't worry, the inner side of the bag has the soft part of the fastener, so your belongings are safe when the holder is removed.

STRETCHABLE CHARGER POCKET

We all know the struggle of trying to fix a loose charger into a bag and then be able to take other things in and out. Therefore, we designed a stretchable charger pocket that can accommodate chargers of different sizes (and levels of messiness). Let's keep those wires tamed!

KEY POUCH WITH A LEASH

Once upon a time, brands used to make key leashes. Yes, they kept keys handy, but what about expensive scratches on your laptop and snags on your favorite jacket/scarf? So we've fixed it! The Laptop Bag 2.0 now has a protective retractable key pouch that prevents scratches by keeping the keys away from everything else, and yes, it still has a leash. Use the key pouch with the bag or carry it on its own!

MAKEUP POUCH (AKA CLUTCH) WITH A LEASH

The all-time-favorite accessory, our makeup pouch is now waterproof and easy to wipe clean. It also has 3 credit card slots inside, so you don't need to carry an extra wallet in your bag anymore!

BOW TIE CHARM

And finally, our bag is now dressed up with a cute little bow tie charm that gives it that perfect finished look. Attach it to the zipper or put it on your makeup pouch. True fans can wear them as real bow ties too! :)

Get one or create your own mini-collection of accessories with new colors for every day!

More straps has been the MOST REQUESTED feature, and we’re finally down with it! We know that many of you commute for work and would rather carry your bag across the body. 

DETACHABLE AND ADJUSTABLE CROSSBODY STRAP

Our new crossbody strap is easy to attach, has a soft shoulder pad that prevents it from cutting into shoulders, and is easily adjustable to your comfortable length. Carry it short for a bike ride or use it full-length for a casual outing.

ADJUSTABLE LENGTH: 40 - 54 inches (101.6 – 137.2cm)

PAD SIZE:  6.5 x 2 inches (16.5 x 5cm)

DETACHABLE AND ADJUSTABLE LUGGAGE STRAP

For frequent travelers, we added a luggage strap! Simply place your bag over your suitcase, connect the strap to the buckles, and adjust the length as needed. Easy!

ADJUSTABLE LENGTH: 6 - 7.5 inches (15.2 - 19cm)

REINVENTED SHOULDER STRAPS

But it’s not only about new features. We have completely reinvented the shoulder straps too! The new soft inner padding in the middle parts protects the shoulders from extra weight. The loops are now slightly more flexible for easier adjustment of length (three levels of holes): keep straps shorter for a sunny day and longer for the night out with a warm jacket. We have also heard you regarding the curling up edges and have designed special inserts that prevent the straps from curling. And finally, the new construction and finishing techniques ensure the straps will last for years – our straps are now completely paint edge free! The simplicity of the straps’ look hides the complexity of the thought process behind it.

SMALL SIZE HANDLE DROP:   

9.5 - 10.5 - 11.5 inches (24.1 – 26.7 – 29.2cm)

LARGE SIZE HANDLE DROP:

12.5 - 13.5 - 14.5 inches (31.8 – 34.3 – 36.9cm)

The little metal feet at the bottom protect the bag from dirty surfaces and clumsy owners. We've also changed the design of the metal feet to make sure they stay with the bag forever.

PEN LOOP

And last but not least, we added a pen loop next to the D-ring so you can have your pen handy for meetings and planning.

For those of you who carry glasses and often go to meetings, we have two more surprises - a magnetic eyeglasses holder and a laptop/document folio. These are optional upgrades, and they are available in all 5 colors. 

We will be unlocking more cool accessories and colors as the campaign reaches new milestones! Stay tuned!

Here is what you need to know about The Briefcase:

  •  It's clever inside and out: interior organization includes a padded laptop sleeve with a secure hook & loop tab for up to 15" laptops; 3 open pockets for a kindle/planner/hard drive; 1 zipper pocket for valuables; 2 pen loops; and 1 key leash. The Briefcase is protected from dirt and scratches by the little metal bottom feet.
  •  It's versatile: The detachable adjustable luggage strap and detachable adjustable crossbody strap with a soft shoulder pad make it the perfect travel/commuter bag.
  •  It's durable: we use the highest quality full grain vegetable tanned leather and industrial strength silver tone hardware that will never let you down.
  •  It's handsome: its classic shape and slim profile are appropriate for even the most formal event.

Dimensions: 15.5" x 11.5" x 2.5" (39.4 x 29.2 x 6.4 cm)

Handle Drop: 4.5" (11.4 cm)

Crossbody strap: 40-54" (101.6 x 137.2 cm)

Available colors: Coffee, Caramel, Black, Foggy.

Taken how functional the bag is, its elegant slim profile is even more impressive. The bag has a classic timeless look that will work both in formal environments and more relaxed artistic work spaces. The natural texture of the highest quality full grain vegetable tanned leather combined with light gold industrial-strength hardware and soft suede fabric lining stand behind the bag’s polished beauty. 

We let our products speak for themselves. In the world of mass advertising, we believe in building long-term caring relationships with our customers that replaces the need for over-sized marketing budgets and, ultimately, reduces the cost of the bag for our customers. We believe that a quality product and warm customer service return to us as references and recommendations, so we don't need to make our bags our walking advertising billboards with huge logos. The only place on the bag where you will see our logo is on the side of the buckles, and you will only see it if you search for it. Instead of us talking for you, make this bag about YOU with your own personalization.

Make the ERA81 work bag truly yours by adding your own monogram! We'd love to personalize the bag for you. Our font is all capital letters of the same size and the signs " " (space), "&" (and), "❤︎" (heart), and "." (period). Personalized goodies make for amazing gifts for family, friends, and business partners!

The monogramming add-on price is for one set of initials and covers personalization on one or all of your purchases (as per your request). If you wish to add another set of initials, please purchase two monogramming add-ons.

Our collection colors are calm and balanced, bringing peace and tranquility to the hectic urban life. Choose your favorite color among Caramel, Foggy, Olive Green, Coffee, and Black Caviar, and keep an eye on the campaign as we'll be unlocking more colors! 

Each Laptop Bag 2.0 comes with the accessories of the color of the bag. If you add on extra accessories, you will be able to choose their colors separately. 

Our materials stand the test of time and make our bag a real investment piece. We use the highest quality full grain vegetable tanned cow leather for our bags, which is the leather that is tanned using non-toxic organic barks and leaves over a period of 30 to 40 days (unlike fast-made low-cost chrome tanned leathers that are harmful to health and environment). Vegetable tanned leather develops a gorgeous patina preserving the story of its owner and making each piece truly unique. W​ith the right care routine,​ it ​also has the ability to heal ​scratches (unlike chrome tanned leathers, which, once scratched, cannot be repaired without re-tanning). This means our bags will stay presentable for years.

We use Japanese YKK zippers that are known around the world for their quality, smooth running, and excellent performance. Our bag is meant to carry a lot of valuable items, so it is crucial to have a durable zipper to keep them safe!

The metal hardware is lightweight and very durable in order to be able to carry the weight of a large laptop, several books, and a water bottle. We've rigorously tested our trims to ensure that our bags carry your belongings safely.

We deliver the bags directly to you without inflating our prices with retail middleman mark-ups, expensive storefronts, and excessive marketing budgets. We invest into quality and cut down on fanciness to make sure you get unparalleled value for your money. 

Please check the FAQ tab of our campaign if you have questions about editing your pre-order or adding more items. If you need more help, please email us at team@era81.com. We'll be there to support you throughout the process!

We started as a small make-it-all studio, and thanks to your love and support, we now got to the point where we can no longer fulfill the demand on our own. With this campaign, we are bringing in a wonderful production partner whose dedication and skills will help us build ERA81 bags into a world-recognized brand. We are involved in every step of the production process and could not possibly be more confident in our production partner. It’s a reputable family owned leather workshop with several decades of experience and state-of-the-art equipment that brings the quality of our bags to a whole new level. If you loved our previous bag, you will be overjoyed with the new ones! We are confident that using our combined knowledge and expertise, and the feedback we've received from the thousands of working women that have trusted us with their work bag choice, we will deliver the highest quality work bags at very reasonable prices. 

Each bag is carefully handcrafted by skilled artisans who are provided with comfortable working conditions and are paid fair wages. The two things that we focus our investment on are materials and skills to ensure the highest possible quality of our products and providing personal and warm customer support throughout your experience with ERA81. In fact, we are so confident in our bags that we guarantee them against any defects in craftsmanship or materials for LIFE. 

We stand behind our delivery promises. Thus, we have determined the shipping dates for the Super Early Bird backers, but will update the dates for Early Birds and Regular backers once we know the demand better. We aim to ship everyone's purchases latest in time for Christmas.

Special thanks to the talented people who helped us bring this campaign to life:

Devin Kumar @Devin Kumar Productions // http://www.devinkumar.com/

Celina Oh @Celina Oh Designs // https://celinaohdesign.com/

Francesca Simon @Francesca Simon Styling

Stephanie Azavale @Steph Azavale Photography // https://www.stephasavale.com/

Xiaoqi Li @Xiaoqi Li Photography // https://www.xiaoqiliphotography.com/

Whitney Marie Finuf @Whitney Finuf Photography // http://whitneyfinuf.com/

Ciara Spring @Ciara Spring Photography // https://www.ciaraspring.com/ 

Sharon Sprague @The OK Workshop //  theokworkshop.com 

Penny McGee @Glam Goddess Beauty

Music by bensound.com 

and our fabulous models:

Kate Beliankova

Lailah Said

Madeline Shaw 

Courtney McOmber 

And the most welcoming person Shuaiya Wang! ;) 

Warmest thanks to all of you for supporting us on this journey. You are amazing and we couldn't have done this campaign without you.

We love our small but awesome community on Instagram! That's where we share all new sneak peeks, fun moments, design tests, prototype successes and fails, and, of course, we'll be covering the progress of the campaign and answer all and any questions. Check out our stories for the extra kick and funny polls!

Join here:  @ERA81_official 

If you have any questions or need help with your pledge, please don't hesitate to reach out to us at team@era81.com or on our Instagram page @era81_official. We are there for you!

Thank you very much for considering our bag!

Warmly,

Team ERA81

Risks and challenges

We’ve been in business for several years now and know every ins and outs of the process. Thousands of successful orders after, we learnt by heart how to deal with unexpected situations and keep our customers happy regardless. Our bags have found loving homes around the world, and we can’t wait to share them with you too! Our production partner is extremely capable, and we are confident about our delivery schedule which we also padded for unforeseen events. We have set it up in batches to make sure we can stand on our promises.
In case of Murphy’s law in action, we will communicate promptly and with full transparency. Ensuring that you have a clear understanding of what we are doing is our priority. If you have any questions, please don’t hesitate to reach out to team@era81.com.

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