Mancinism (left-handedness / left-sidedness) is a niche organic apparel business with a social cause and the core values of Equality & Diversity, more than simply a time-limited project. My brand, which fuses my personal background / experiences with community and youth work, aims to educate, empower and inspire, based on the "ED" brand mark and relative designs, customers can achieve a sense of self-expression with a very versatile icon...
The first year after our official launch, we aim to provide a mixture organic tops manufactured by Earth Positive, for adults and children; (approx £2000 needed for initial finished stock purchase of 215 items for year 1). Each following quarter I will introduce a new style of garment, so the first year will be classic jersey tees, raglan sweatshirts, polo's & pullover / zip-up hoodies.
Advertising & marketing; instead of wasting money of "hit n miss" printed / online publications, digital flyers & brochures are devised to accompany home-made business cards. I will also spend the bare minimum of £50 per month on a Google Adwords / Pay Per Click campaign (approx £946 needed).
Equipment required; a laptop to be able to make my business mobile, a secondary and more modern vinyl cutter and larger hot press, this will aid in providing live custom garment prints, as it's proven to be a hit with the public in the past before my laptop died! 2 sewing machines (1 for myself and 1 for assistance), plus a rented franking machine (£1332 needed).
• To educate and empower; Equality & Diversity is the key focus, to minimise negative preconceptions, stereotypes and challenge judgements, challenge judgements / perceptions, tear away stigmas and break down barriers - ultimately, opening minds
• Sourcing certified ethical garments, encouraging the use of sustainable materials and adopt the eco-friendly lifestyle
• Supplying an educational alternative to corporate “bandwagon” apparel, which often have negative roots
• Provide individual customisation; print, size, colour and orientation with home vinyl printing
Risks and challenges
My business has 4 key suppliers when it comes to providing products;
1. Organic Garments
2. Garment Finishing
4. Vinyl Supplies
1. My main garment supplier is a world renowned supplier for ethical clothing, they have live stock amounts on-line, which makes it incredibly easy to determine which garment colours and sizes are high or low in stock. The risks here should be minimal, items take no longer than a week to be delivered to me, it then takes a day or 2 to reach the customer once I've delivered the item(s).
2. My second supplier produces my hem labels, lead times are generally around 14-21 days from approval of artwork / samples. I hand-sew these on personally, for that extra bit of love. :)
3. I've been communicating with a revamped trading company who have a wide range of garments, but for the time being, I am only using them for their embroidery services. They are very affordable and offer great bespoke options, their lead times are also 7-10 days.
4. This supplier of my home vinyl and cutting equipment, I've had the longest relationship with...they have many branches in the UK, my local branch being in Essex. They deliver very promptly (the following day), they never seem to be out of stock! I already have a considerable amount of vinyl stored from previous purchases, so ordering more colours in time for customers demands shouldn't be an issue.
I don't anticipate any significant risks with any of my suppliers, I've had time to assess their services, they've always been very prompt and are companies big enough to deal with their workload. Any delays should be minimal and of a similar kinds (stock, backlog, etc.), but if they do occur, customers will naturally be informed. If another administration should happen, I have plenty of directions to turn as far as alternatives go.Learn about accountability on Kickstarter
- (30 days)