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A hyper-designed holster bag built for daily convenience and travel. Customized for the essentials, like your specific phone model.
369 backers pledged $24,120 to help bring this project to life.

About

The Rib: A Hyper-Designed Solution to the Man Purse project video thumbnail
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$24,120

369

Stretch Goal update!

Our new Sports Rib can be an add-on at a special price of $25 (Under reward selection $60 or more)

(retails $45) only if you have purchased an original rib or double rib. The Sports Rib is as functional and stylish as the original. The only difference is it's streamlined pocket size for extra mobility and sports essentials such as sunglasses, iPod or locker key.

side by side image of sport and original Rib

The Rib: an Inspired Personal Tote

Eliminate the Bulge...

Look down at your pants. If you are like most guys, you probably have bulges from stuffing your cell phone, wallet, keys, pen, USB, earbuds, etc. into the tiny pockets of your tailor fit jeans.

I had this problem. My girlfriend made fun of me for it. I started asking my other female friends and they all notice this about guys. One even told me, “yeah, either you got the ape in the jungle look with all of your stuff in your pockets or you are clutching a bag under your arm.”

So we had to design The Rib:

1 - Designed to accommodate our natural form and daily motions. The Rib's unique design wraps cleanly and comfortably around the torso. The pockets are designed for convenient access to our most essential tools: wallet, phone, keys, and anything else you keep in your pockets.

2 - Get rid of the bulgy messes in our pockets. Let's face it, the bulges on top of our thighs are unattractive, it's just that we had no better options before. Now we do.

3 - Remove the need for a backpack or fanny pack. Grow out of the student look but stay far from the fanny pack.

Designed with Aesthetic Sensibilities

The Rib is designed to fit a variety of looks:

https://www.facebook.com/photo.php?fbid=516355235087029&set=a.433321493390404.111135.263018417087380&type=1&theater

https://www.facebook.com/photo.php?fbid=10151444098781459&set=a.489153836458.272504.546131458&type=1&theater¬if_t=like

No shirt required.
No shirt required.

Reward Update: Graphic tee with Rib.

A part of the Enthousis creative process is the fusion of hand drawings into our created forms. This reward will combine two of our products that we feel can really complement one another. We are offering two separate rewards for either a Single and/or Double sided Rib.

Key Features

Design Inspiration: Walks in NYC...

I am a designer, painter, and father. I love to walk in New York City, clearing out my head and enjoying the vibes of this incredible city, crossing the Brooklyn Bridge, walking up and ending up in the 100s along the river. On these walks I find inspiration. How couldn’t I?

I love film, Westerns, sci-fi, anything really. I once saw a gun holster in an 80’s sci-fi noir. I thought it was the coolest men's accessory ever.

On my walks I never had a good place to put my things. I imagined the holster but designed for daily use and our essential daily tools. Midway through my walk along the Hudson I sketched out the concept of the Rib.

Design sketch iteration 5
Design sketch iteration 5

I have actually had the idea of the Rib for a long time. With Kickstarter I found a platform and community to share with and bring the Rib to life. Next time I am walking in this pulsing city and have an idea, I will pull my sketchbook and pen out from my Rib! No more backpacks...or fanny packs!

Waxed Canvas

Inspired by early motorcycle touring, our waxed canvas is the perfect embodiment of style and function. The 100% cotton canvas maintains form and structure while being flexible and weatherproof.

The Rib for Lefties

We will create left-hand and right-hand oriented Ribs.

Travel and Pickpocket Security

We often travel, for leisure and business all over the world. We realized while testing out some of our prototypes that The Rib is perfect for travel. Your essential valuable possessions like your passport and wallet are tucked securely beneath your arm and sealed with an internal zipper, a nearly impossible target for pickpockets. We enjoyed travel without the hassle of digging through our pockets and bags for the documents or other items we needed at border crossings and in transit.

Our Team: Enthousis

Enthousis is an international team of 4 designers, makers, and entrepreneurs. We bring together experience and expertise in aesthetic design, product design, product development, and manufacturing.

We make, present, and deliver beautiful and practical fashion pieces for the needs of a global life in motion.


Music

Our music was recorded specifically for our video by our awesome friends Luis and Smitti. They totally nailed our evolved cowboy swagger with their awesome groove, beats, and live instrumental overlays. We thank them for sharing the beauty in the world they experience to all of us through the creation of the music for our video.

Risks and challenges

Our team has been designing, prototyping, manufacturing, and shipping high quality designer products for the past 5 years. We are extremely familiar with the challenges of taking a concept and creating a great product and shipping it to customers. With the Rib, we are ready, excited, and confident.
Challenges include sourcing the right materials, making a design that scales to the production line while ensuring premium quality, remaining confident and steadfast to our design, prototyping efficiently, and making necessary adjustments without compromising the product experience or delaying the production shipping date. These are problems that we have professionally faced and have learned to solve for years now. There is little we have not seen and dealt with with regards to design and manufacturing.

We are also very involved and conscious in choosing great suppliers and partners who deliver on quality as well as ethically. We only work with great people --after all, this is what determines the quality of our own lives as well as the designs that we strive to share with you.
We feel that there is very little risk with creating the Rib and have already evaluated the entire supply chain and production process. We will ensure that it is of premium quality and matches our design.

We look forward to updating you and sharing this creative experience with you through the different stages in this journey.

Yours,
The Enthousis Team

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Moral support: Get the song featured in the Rib video as well as a thank you email.

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  2. Reward no longer available

    Pledge $30 or more About $30

    The Kick in Kickstarter: Representing the essence of Kickstarter, be the first to own the premium waxed canvas Rib at a price less than 1/2 of retail ($65).

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    Reward no longer available 99 backers
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  3. Select this reward

    Pledge $35 or more About $35

    Trend Setters: calling the style shots instead of following them. Rock the Rib, the most innovative, convenient, and form conscious means of carrying and using your daily essentials since the invention of the pant pocket at 53.8% of retail value ($65).

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    Limited 111 backers
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  4. Select this reward

    Pledge $40 or more About $40

    Early Adopters: The bulge in your pants is starting to wonder whether his days are numbered... Get a Rib, the only holster that conforms to the natural curve of the human form, staying off of your mind while keeping your tools at hands length.

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    Limited 7 backers
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  5. Select this reward

    Pledge $50 or more About $50

    Kickstarter Exclusive: Pant makers are beginning to manufacture pants for men without pockets. Your support at this early stage is invaluable and will inspire a massive creation of art and awesome design everywhere. All Kickstarter backers deserve to get the Rib at a price significantly lower than retail.

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    3 backers
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  6. Select this reward

    Pledge $50 or more About $50

    Double-Sided Rib (limited early backer offer): This Rib will have two symmetrical carrying compartments, one on each side of the body for added capacity and even load.

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    Limited 50 backers
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  7. Select this reward

    Pledge $55 or more About $55

    2 Ribs (early backer special): Get two ribs at our most exclusive offer even lower than the post-Kickstarter retail price of one rib ($65).

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    Limited 38 backers
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  8. Select this reward

    Pledge $60 or more About $60

    ADD-ON: Our new Sports Rib can be an add-on at a special price of $25 (retails $45) only if you have purchased an original rib or double rib. The Sports Rib is as functional and stylish as the original. The only difference is it's streamlined pocket size for extra mobility and sports essentials such as sunglasses, iPod or locker key.

    Note: Add-ons for the Sports Ribs' shipping charges may vary for multiple orders.

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    14 backers
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  9. Select this reward

    Pledge $65 or more About $65

    Single Rib with an hand drawn Enthousis graphic tee. The shirt has been inspired by wrapping the image over the form of the body as opposed to the conventional center torso placement. Complementing the innovative design of the Rib.

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    1 backer
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  10. Select this reward

    Pledge $80 or more About $80

    Standard Rib (single-sided) and a Double-Sided Rib. Choose elegant asymmetry or form fitting extra carrying capacity.

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    Limited 37 backers
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  11. Select this reward

    Pledge $88 or more About $88

    Double Rib with an hand drawn Enthousis graphic tee. The shirt has been inspired by wrapping the image over the form of the body as opposed to the conventional center torso placement. Complementing the innovative design of the Rib.

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    0 backers
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Funding period

- (30 days)