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A book about a forgotten Swiss watch brand that combines photography, storytelling, history, graphic design and cool 'n funky watches.
A book about a forgotten Swiss watch brand that combines photography, storytelling, history, graphic design and cool 'n funky watches.
209 backers pledged €31,259 to help bring this project to life.

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Time for a change: a book about the lost watch brand Enicar

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Time for a change, time for a book on vintage Enicar

In 1913, Ariste Racine and his wife Emma Blatt started a watch manufacturing company in La Chaux-de-Fonds, Switzerland. They named the brand 'Enicar'. That's right, that is 'Racine' spelled backwards. This seemingly small detail sparked my passion for the brand. Just look at the fantastic Saturn planet logo, the innovative and outspoken watch designs and the cool adverts and brochures. So much to like. There is enough to write a book about it.

And that is exactly what I'm doing, because it has not been done before. In fact, for a very long time, Enicar was more or less forgotten. In 1984, Enicar S.A. ended and all the archives were destroyed. But thanks to a small, but very enthusiastic Enicar collectors community, the brand is finally getting the attention it deserves.

I have been collecting Enicar watches for five years. In 2015, I first took my passion for the brand to Instagram (@vandervenus) and in 2017 I started the website www.enicar.org, where I share the great stories of this former Swiss watch manufacturer. I went to Biel and Lengnau last September, to track down the stories from old employees and watch makers and I even met the grandson of founder Ariste Racine. It convinced me to take on this book project.

To get the book produced, I'm looking for backers. Your support is needed to fund the graphic design and desk top publishing, copywriting and editing, additional translations, photography and printing.  

Impression of the Enicar book
Impression of the Enicar book

This is what the book will contain:

• 250 pages of great photos and stories.

• A newly discovered interview with Enicar founder Ariste Racine from 1954.

• 5 special photographic remakes of Enicar watches with a remarkable story, courtesy of Verse Beeldwaren (www.versebeeldwaren.nl, including the Enicar Kaleidoscope and military models from 1915 and 1944.

• New interviews taken in Biel and Lengnau, photographed by Maarten Coolen (www.maartencoolen.nl).

• The complete story on Enicar and sports: newly found photos and interview with Stirling Moss! Also featuring Jim Clark, Ken Rosewall, Gerhard Mitter, the Swiss gymnastics team, the Tokio Olympic team, iconic cyclist Eddy Merckx, Jacques Anquetil and many more.

• Inside the factory in Lengnau and the many faces of Enicar employees through the ages.

• A professional look at the three best known Enicar calibers.

• Sold worldwide: background stories of how Enicar conquered 90 countries.

• Old advertisements, brochures and catalogs from all over the planet.

• This, and much, much more!

A look inside the book (mock-up)
A look inside the book (mock-up)

Here is a glimpse of the fantastic print work by MIZDRUK. I will create 100 prints of an original Enicar advertisement from the fifties to fund the campaign. 

Enicar art from Eindhoven
Enicar art from Eindhoven
Shooting the story of the Enicar sales manager from 1971 with Verse Beeldwaren
Shooting the story of the Enicar sales manager from 1971 with Verse Beeldwaren
Best companion for the road
Best companion for the road
Preparation is everything
Preparation is everything
Keep the faith
Keep the faith
Making a photo series with a 100 year old Enicar in World War One style, Romagne-sous-Montfaucon, France
Making a photo series with a 100 year old Enicar in World War One style, Romagne-sous-Montfaucon, France
Honoring the heroes of 1914 - 1918
Honoring the heroes of 1914 - 1918

For the research, I got my hands on 44 issues of 'Saturn', the Enicar corporate magazine that was made between 1954 and 1972. Saturn contains information about the divisions in the factories, the business trips of Enicar president Ariste Racine (son of Enicar founder Ariste Racine Sr. and head of the company from November 1940 till 1984), technical innovations, marketing, watch models, sports, and many other subjects that were important for the employees of Enicar. These magazines were handed over to me by Ariste Racine III (the grandson of the founder who is now 75 years old) last September when I visited Biel and Lengnau. 

Saturn, the corporate magazine of Enicar, issued between 1954 and 1972.
Saturn, the corporate magazine of Enicar, issued between 1954 and 1972.
Mister Ariste Racine, September 2018, Biel. Note the Enicar Graphomatic on his wrist
Mister Ariste Racine, September 2018, Biel. Note the Enicar Graphomatic on his wrist

If you back up this project by buying the Sherpa Super-Dive MkIII, you will receive infinite karma points and the beautiful watch picked below:

This Sherpa Super-Dive will get 3 full spreads in the book
This Sherpa Super-Dive will get 3 full spreads in the book

Risks and challenges

As a professional copywriter, I will write the copy for the book myself. I have done extensive research for this book project, but since the watch brand Enicar S.A. went out of business in 1984 and archives were lost, the content of this book can never be 100% factual correct. This is a work of art, design and photography, combined with storytelling.

My book is an independent production. There is no professional publisher involved. I have 20 years of advertising experience and I have owned my own advertising agency for 15 years. I am experienced in creating and producing a book, since I have done this for several clients of my agency.

My project is NOT financed by www.enicar.com, nor is it affiliated with the Hong Kong company that is currently operating as www.enicar.com. My book is about the Enicar S.A. company, that was located in Lengnau, Switzerland.

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  1. Select this reward

    Pledge €15 or more About US$ 17

    Hand made print of an advertisement

    A one-of-a-kind hand made print of an old Enicar advertisement from the fifties or sixties. Your print is produced from an original print plate that was used for magazines and newspapers. It will be printed on an original Swiss made press from the sixties. Award winning press master MIZDRUK from Eindhoven will be supervising the creative process. His trademarks: colorful, wild and out-of-the-box!

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  2. Select this reward

    Pledge €65 or more About US$ 72

    A copy of the book

    One copy of the book. The book will be in English, 25 x 25 cm hardcover, 250 pages of brand history, interviews, new old watch stories, catalogs and brochures and much, much more.

    Includes:
    • The Enicar Book, brand new and smoking hot
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  3. Select this reward

    Pledge €150 or more About US$ 166

    A3 print of a photo from the book

    For the book, five special pictorials were shot by the creative masterminds of Verse Beeldwaren. You will receive the book, plus a beautiful A3 print of one of the photos from the Mercedes shoot, the Church shoot, the Diver, the American soldier from WWI or the American veteran from WWII. Backers will be contacted with a selection of photos to choose from.

    Includes:
    • The Enicar Book, brand new and smoking hot
    • An A3 print of a selected photo from the book
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  4. Select this reward

    Pledge €195 or more About US$ 216

    Bundle of 3 books

    Bundle of 3 books, (4.5 kilograms of Enicar coolness!), for Enicar collectors who live close to each other and meet up regularly. This bundle will be shipped worldwide, with reduced shipping costs.

    Includes:
    • The Enicar Book, brand new and smoking hot
    • Reduced shipping costs
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  5. Select this reward

    Pledge €200 or more About US$ 222

    A2 print of the book cover

    The Enicar book is being designed by the talented Eliška Slováková. She created a book cover design, based on three old illustrations from Enicar brochures from the fifties and sixties. This beautiful hand made piece will be printed on A2 size in a limited series of 10.

    Includes:
    • The Enicar Book, brand new and smoking hot
    • An A2 size print over the cover art
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  6. Select this reward

    Pledge €250 or more About US$ 277

    A2 print of a photo from the book

    For the book, five special pictorials were shot by the creative masterminds of Verse Beeldwaren. You will receive the book, plus a beautiful A2 print of one of the photos from the Mercedes shoot, the Church shoot, the Diver, the American soldier from WWI or the American veteran from WWII. Backers will be contacted with a selection of photos to choose from.

    Includes:
    • The Enicar Book, brand new and smoking hot
    • An A2 print from a selected photo from the book
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  7. Select this reward

    Pledge €350 or more About US$ 388

    Signed book cover by Ariste Racine

    Enicar was founded in 1913 by Ariste Racine Sr. I will meet his grandson, also named Ariste Racine, in April for a new interview and a photoshoot by Maarten Coolen. Mister Racine worked in the Lengnau factory from 1969 till 1984 and already made an important contribution to the book in September last year by sharing his knowledge and anecdotes. He will hand sign 10 beautiful prints of the book cover (25 x 25). A print will be added to the book, that is included in this reward. And last but not least: a gorgeous print of the photoshoot with Ariste Racine is also in the package. This is the ultimate Enicar fan reward!

    Includes:
    • The Enicar Book, brand new and smoking hot
    • Hand signed print of the book cover by Ariste Racine
    • A print from the Ariste Racine photoshoot, made by Maarten Coolen
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  8. Select this reward

    Pledge €650 or more About US$ 721

    Bundle of 10 books

    Bundle of 10 books, for BIG Enicar collectors or retailers. This bundle will be shipped worldwide, free of shipping costs.

    Includes:
    • 10× The Enicar Book, brand new and smoking hot
    • No shipping costs
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  9. Select this reward

    Pledge €3,000 or more About US$ 3,326

    Your own Enicar photoshoot on location

    The awesome photographers Geertjan Cornelissen and Nancy Ostermann from Verse Beeldwaren will do a professional photo series that can match the quality of the photoshoots for the Enicar sales manager, the church and the American war cemetery. Depending on the Enicar you want to star in the pictorial, the creative team (that includes author Martijn) will discuss the possibilities with you to make something unique, just for you. You will be the model in the photos. Imagine having a custom made Enicar advertising photo in your living room, that stars you and your favourite watch, in a period specific setting that you decide... This is a unique opportunity!

    Due to the cost of transportation, this reward is only available for backers from Europe. If traveling costs (by car, train or plane) and a modest hotel room for 3 persons exceeds €600, the extra costs will be charged to the backer of this reward.

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    Pledge €69 or more About US$ 77

    Signed and numbered edition of the book

    One of 50 signed copies of the book. As a bonus, you'll get an original new old stock seventies Enicar tag, hand numbered by me.

    Includes:
    • New Old Stock Enicar tag
    • The Enicar Book, brand new and smoking hot
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    Reward no longer available 50 backers

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    Pledge €80 or more About US$ 89

    Hand made advertisement print and book

    A one-of-a-kind hand made print of an old Enicar advertisement from the fifties or sixties. Your print is produced from an original print plate that was used for magazines and newspapers. It will be printed on an original Swiss made press from the sixties. Award winning press master MIZDRUK from Eindhoven will be supervising the creative process. His trademarks: colorful, wild and out-of-the-box!

    Includes:
    • The Enicar Book, brand new and smoking hot
    • A hand made print of an old advertisement
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    Reward no longer available 20 backers

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    Pledge €100 or more About US$ 111

    One Saturn magazine and a book

    I have 42 original, impossible to ever find again, issues of Saturn, the corporate Enicar magazine . You will receive one randomly chosen issue of Saturn and a copy of the book. Which issue of Saturn you will get, is a surprise. But I can promise you they're all 100% original. Disclaimer: since these magazines are between 45 and 65 years old, they show their age and have scuffs and marks.

    Includes:
    • The Enicar Book, brand new and smoking hot
    • One original Saturn magazine
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    Reward no longer available 15 backers

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    Pledge €130 or more About US$ 144

    A vintage Enicar watch box

    What better place to store your Enicar watch than an original Enicar box? Two boxes are available.

    Includes:
    • The Enicar Book, brand new and smoking hot
    • An original vintage Enicar watch box
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    Reward no longer available 2 backers

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    Pledge €250 or more About US$ 277

    Your own Enicar watch photo in the book

    4 proud Enicar owners will have their favorite watch starred in the book! I will coach you personally (online, WA, e-mail, Insta) to create a fantastic watch photo that will match the vibe of the book. Photos must be created in May / June 2019.

    Includes:
    • The Enicar Book, brand new and smoking hot
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    Reward no longer available 4 backers

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Funding period

- (30 days)