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Healthy. Vegan. Eco-packaging (NO PLASTIC) #MixRollLove
Healthy. Vegan. Eco-packaging (NO PLASTIC) #MixRollLove
A monthly kit, posted to your door with all the ingredients to make 30 energy balls. New recipe every month.
Healthy. Vegan. Eco-packaging (NO PLASTIC) #MixRollLove A monthly kit, posted to your door with all the ingredients to make 30 energy balls. New recipe every month.
69 backers pledged £2,723 to help bring this project to life.

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ENERGY BALL RECIPE KIT: All Ingredients + Recipe = 30 Snacks

£2,723

69

WHAT ARE ENERGY BALLS?

Little healthy snacks, made from raw ingredients like nuts, seeds and maple syrup. 

The ingredients are mixed together and rolled into balls. They keep fresh in the fridge for up to 7 days. There's no baking and hardly anything to wash up!

3 flavours: Chocolate Chip, Spirulina and Apricot & Coconut Energy Balls
3 flavours: Chocolate Chip, Spirulina and Apricot & Coconut Energy Balls

WHAT WILL AN ENERGY BALL RECIPE KIT LOOK LIKE? 

It will be a letterbox shaped kit with all the ingredients (dry and wet) that you need to make 30 energy balls. There will also be a recipe card inside to guide you through the steps.

We think it'll be perfect as a regular healthy eating habit, or a gift for someone else.

The Kickstarter Energy Boxes will be one-off purchases of 1, 3, 6 or 12 months.  

>> PLEASE NOTE THIS IS A PROTOTYPE AND THE ACTUAL PRODUCT MAY LOOK SLIGHTLY DIFFERENT <<

Energy Balls Recipe Kit (prototype)
Energy Balls Recipe Kit (prototype)

WHAT DOES THE FIRST BOX CONTAIN? 

The first recipe will be 'Chocolate Chip'. We're starting simple. Although we're looking forward to the days when we can send out rose water and beetroot recipes and get really adventurous.

TELL ME ABOUT THE PLASTIC-FREE PACKAGING: 

The ingredients will be neatly packaged separately into see-through bags. These are not plastic, they are plant-based, and fully compostable. 

The cardboard box will be FSC (Forest Stewardship Council) certified board, which means it's from responsible sources, and that's recyclable. Even the sticker on the front of the box will be biodegradable.

Plant-based packaging. Zero plastic!
Plant-based packaging. Zero plastic!

WHY ARE YOU LAUNCHING ON KICKSTARTER? 

As this is a BRAND NEW concept, we need a big platform to shout about our innovative product. So we can find YOU! :)

It would be ideal to sell 200-500 boxes in the first month, that would start us off comfortably and then we can build from there with online marketing PR, and events such as Vegan Food Festivals and Wellbeing Events.

Adding cacao nibs into the chocolate chip recipe mixture
Adding cacao nibs into the chocolate chip recipe mixture

WHAT HAVE YOU DONE SO FAR?
 

Victoria has already invested for the past year into recipe development, outsourced services, equipment, test ingredients, market research, the website and getting the physical prototype ready.

A round of initial research in May 2018 via Toluna gathered the thoughts of 120 people. We asked them:

  • What do you usually snack on?
  • Who do you make snacks for?
  • How important is it that these snacks are quick to make and healthy?
  • Have you used a recipe kit before? (15.2% said yes)
  • **Then we showed them the prototype**
  • Would you be interested in a kit like this? (64.8% said yes)
  • How frequently would you like the box to be delivered?
  • Would you prefer just dry ingredients or wet and dry ?
  • How concerned are you that the packaging is eco-friendly? (95% said moderately, very or extremely concerned)
  • What kind of flavours would you like us to add into the box? 

So we've used the responses from this research and a lot of the terminology used to formulate our branding, packaging and business ethos.

WHAT WILL YOU DO WITH THE MONEY?

With the Kickstarter money, minus their 8-10% fee, we'll buy the ingredients and packaging. 

So we're currently speaking to 4 raw food suppliers, asking for: 

  • Technical specifications (allergens etc)
  • Current stock best before dates
  • Their delivery lead times

to ensure that everything is in place to order as soon as the Kickstarter money comes through.

WHERE CAN WE FIND YOU ON SOCIAL MEDIA?

You Tube  -  Facebook  -  Twitter  -  Instagram  -  Pinterest  -  Blog

ANYTHING ELSE EXCITING TO TELL US?

Actually, yes! We've been invited to add a recipe into Version 2 of The Derbyshire Cookbook, which will go to print with 7000 copies in August 2018! We'll be rubbing shoulders with Fischers of Baslow Hall and Chatsworth House you know!! :)

The Derbyshire Cookbook
The Derbyshire Cookbook

TELL US ABOUT THE TEAM BEHIND ENERGY BALL RECIPES. 

Alongside Victoria, there are 12 Freelancers who work on the Energy Ball Recipe project as needed. 

  • Website Development- Sarah
  • Product Development- Emma and Hayley
  • Food Blogging - Alex
  • Social Media - Richard
  • PR - Cheryl
  • Events Management - Vicky
  • Photography - PK  
  • Videography - Ben
  • Email Design and Deployment - Kieren
  • Packaging Design and Illustration - Sara and Alex

Victoria and her Mum Della will pack the ingredients into the boxes by hand as the orders come in. They have a Development Kitchen lined up!

Risks and challenges

Everything is in place to order the ingredients and start to pack. We've had a run through of mass packaging, completed food hygiene certificates and there's not really anything (touch wood) that would be a risk or a challenge.

If we don't hit the £2500 Kickstarter sales, we'll revert to online marketing, PR and events such as Vegan Food Festivals and Ultimate Wellbeing.

If sales go mad, then that's a good problem to have. We'll have the money to fund the boxes, and if it's going to take a little longer than expected to fulfil the orders then we'll keep our customers up to speed with why there's a delay and when they will expect their box.

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Support

  1. Select this reward

    Pledge £3 or more About $4

    If you just want to say good luck!

    Maybe energy balls are not your thing, that's ok! But maybe you want to wish Vic and the team good luck with the new business. Yay, that's ace!

    You can send any amount from £3 and Vic will write a personal thank you note for your contribution to the success :)

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  2. Select this reward

    Pledge £15 or more About $20

    1 x ENERGY BALL RECIPE KIT

    You will receive the very first Energy Ball Recipe Kit containing all the raw ingredients to make the chocolate chip recipe.

    UK delivery is free. £5 rest of the world.

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  3. Select this reward

    Pledge £15 or more About $20

    Derbyshire Cookbook: Second Helpings

    WE ARE LISTED IN THIS!

    The Derbyshire Cookbook is a celebration of the local independent food and drink scene and features a selection of the best foodie businesses.

    Their first book was a hit, and their second book (aptly named Second Helpings) is due for release in the Autumn. Perfect Christmas gift!

    'Energy Ball Recipes' features in this second edition, we've had photographs taken and been liaising with the Editor on our profile!

    If the Kickstarter is successful, it will be posted out as soon as it lands with us. Most likely in September, but I've put October just to be sure.

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  4. Select this reward

    Pledge £30 or more About $39

    1 x ENERGY BALL RECIPE KIT + COOKBOOK

    Order an Energy Ball Recipe Kit (August's Chocolate Chip) and a Cookbook together.

    WE ARE LISTED IN THIS!

    The Derbyshire Cookbook is a celebration of the local independent food and drink scene and features a selection of the best foodie businesses.

    Their first book was a hit, and their second book (aptly named Second Helpings) is due for release in the Autumn. Perfect Christmas gift!

    'Energy Ball Recipes' features in this second edition, we've had photographs taken and been liaising with the Editor on our profile!

    If the Kickstarter is successful, it will be posted out as soon as it lands with us. Most likely in September, but I've put October just to be sure.

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    2 backers
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  5. Select this reward

    Pledge £40 or more About $52

    3 x ENERGY BALL RECIPE KITS

    You will receive the very first Energy Ball Recipe Kit in August, and then one in September and October.

    Equivalent to £13.33 per box.
    UK delivery is free. £5 rest of the world.

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  6. Select this reward

    Pledge £75 or more About $98

    6 x ENERGY BALL RECIPE KITS

    You will receive the very first Energy Ball Recipe Kit in August, and then one a month up to and including January 2019.

    Equivalent to £12.50 per box.
    UK delivery is free. £5 rest of the world.

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  7. Select this reward

    Pledge £120 or more About $156

    12 x ENERGY BALL RECIPE KITS

    You will receive the very first Energy Ball Recipe Kit in August, and then one a month up to and including July 2019.

    Equivalent to £10 per box.
    UK delivery is free. £5 rest of the world.

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  8. Select this reward

    Pledge £140 or more About $182

    We'll blog about your health business

    If you are Yoga teacher, a nutritionist or a complementary therapist, we'd love to run an interview about you and your business!

    We'll write up to 600 words (which you can sign off) and include photos that you wish us to add.

    We'll also link to your website with a do follow link.

    Please note, it does need to be a business which focuses on health, fitness and lifestyle, or independent food outlets.

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  9. Select this reward

    Pledge £180 or more About $234

    Make a Limited Edition recipe with Vic

    We'll set a date for you to come to our NEW Development Kitchen in Derbyshire with up to 3 friends and make your very own recipes which will be featured for sale on the Energy Ball Recipe website.

    Choose from lots of raw ingredients and mix until your heart's content! 2 hours. Includes drinks and plenty of energy balls!

    Please note: There will be information sent to your before the date regarding hygiene requirements.

    Can be redeemed in August/Sept/Oct/Nov 2018.

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Funding period

- (27 days)