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EndGame Cafe - Coffee, Games, Community.'s video poster

EndGame is expanding into the space directly next door! Help us create an awesome cafe for the neighborhood and our gaming community. Read more

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This project was successfully funded on May 10, 2014.

EndGame is expanding into the space directly next door! Help us create an awesome cafe for the neighborhood and our gaming community.

About this project

We're building a Cafe and event space for the neighborhood and our gaming community. Help us make this a reality. Better yet: help us make this awesome.

EndGame in Old Oakland lives in the corner space of the Historic Swan's Market. It's pretty much the best location ever, with great neighbors and easy access for our fans near and far. We're surrounded by wonderful restaurants, we're near to the convention center, and Swan's offers us big windows that let in a lot of light. All of this has added up to make EndGame one of the most distinctive and pleasant game stores you'll ever care to visit.

Together with the high quality gaming community of the bay area, we've brought ten years of games and laughter to the neighborhood. As our lease came up for renewal this year, we asked ourselves what more we can do to serve the neighborhood and gaming community. 

When we asked ourselves that question, we realized that it was time to take OUR game up a notch, and provide even more incentive for people to come down, enjoy the store, and play games. 

But how?

Elbow Room

EndGame was founded on the desire for building the gamestore we always wanted. We started as a one man operation on Lakeshore thirteen years ago and have spent the last ten being a great place to be in Old Oakland. We love community, and that’s why our entire upstairs space is devoted to a place where people from all walks of life can meet, play games, attend special events, and become friends.

As we've grown, we've seen that some types of events are great to host but had a huge impact on our regularly scheduled, daily events. The Doubleclicks, Molly Lewis, and Marian Call have all performed musical shows in our space. We've been asked to do author signings, spoken word and improv shows, and more. 

All we need to keep doing that is a place to make it work. And we found one, right next door. We're even building a small stage in there for the performances!

Why a Cafe?

For years, we've been one of the only late evening destinations in Old Oakland that isn't a sit-down restaurant or pub. The closest coffee shops close by 7:30pm, leaving folks with few options for quick dining, and no options for warm delicious coffee and tea. 

So we combined this need with our idea for an event space to come up with the whole plan. Everyone (not just gamers) loves their caffeine at all times of the day—so why not make sure they can get it? It just feels natural!

We built the gamestore we had always wanted, and for thirteen years we have been committed to growing that here in Oakland. Now we want to try something new, doing the same with coffee—something else we're passionate about. We need your help to make it a reality. 

It's also about investing in the neighborhood, in Oakland. The space next door to us has been a perennially empty storefront. Expanding into it to create our cafe gives our little corner of Old Oakland a facelift, and we're happy to do it. 

We're also committed to bringing in locally sourced coffee and food items. That's something we're still investigating, and we will talk more about as the campaign progresses—if you have any suggestions, please do leave a comment to let us know!

In short there are tons of reasons to do this, and they all have to do with serving our neighborhood and our customers as best as we possibly can. The EndGame Cafe isn't just about expanding our store; it's about expanding what Old Oakland has to offer. And we're excited to bring you in as a part of that.

Why a Kickstarter?

We have secured basic funding to get us started, but we would like to do more. The initial goal on this project gives us the boost we need to get the business up and running right at launch. Your pledge means money for espresso machines, a plumbing buildout, chairs, tables, the construction of the event stage, and more.

When we pass our initial funding target, we will announce stretch goals to make our new space (and maybe even the old one) a whole lot more fun, too. 

In short, we're looking for your help to make this a cafe that steps up and delivers with EndGame quality and EndGame style. We couldn't have gotten this far without the help of our fans and community, after all!

More than money, your social network is our best friend. Please, be loud on our behalf. It means a lot to us, even if you never pledge yourself. :)

We also want to give all our fans a way to be a part of EndGame's next evolution. Read on for the details.

So how are we gonna get to goal?

It's been a tremendous pleasure to be part of many of your lives in the 10 years EndGame has been around. We have fans just a block away, and some across the world in Australia, Finland, and tons of other locations people have visited from. We're super aware (and thrilled) that our community extends well beyond the bounds of Oakland, beyond California. 

So how do we make sure everyone gets to participate?

As you will see, many of our reward tiers are intended for locals, with local pick up. (We have to keep shipping costs at zero to make all this work.) But we have two great ways to show your love for EndGame no matter where you live.

Rewards for Everyone, Wherever You Are

Everyone at $10 and above gets a PDF of an Exclusive Fiasco Playset by Jason Morningstar, a Fate adventure scenario based around EndGame by Ryan Macklin, and a Print and Play EndGame themed Card game by Eric Vogel. (What are these? See the very end under the plans)

#1 - Join the Wall of Heroes. 

As you can see from the image below, the more you pledge, the larger your Hex with your name  (or your company's name) will be appear in our permanent Wall of Heroes display. This will hang on the game store's wall until the end of days. Names given are subject to our approval.

With a pledge starting at $10 you will get your name/business in a hex placement on the Wall. The more you pledge, the bigger your hex! These hexes will be put against a dark purple background (seen above), so those high-value hexes should really "pop". 

This is a Mockup only, final concept may appear different.
This is a Mockup only, final concept may appear different.

#2 - Become a HERO OF GLORY. 

Choose the HERO OF GLORY reward tier and you can sponsor one or more sections of the game store or cafe, one section per $25 contributed. We will add your name to a plaque prominently displayed in the area you have chosen! (More than one backer may sponsor the same section. We'll size the plaque to fit! Names given are subject to our approval.)

You may also add a section sponsorship to any higher-value reward tier by adding $25 to your pledge.

Heroes of Glory
Heroes of Glory
#3 - Become a company sponsor. 

We have a long list of things we will need for our cafe that we will re-order all the time. We'd love to get your logo on there (subject to our approval)! With both the Basic and Advanced sponsorships, you will have a variety of goods to choose from for 2 full years no matter how many we end up printing.

Basic and Advanced Sponsors
Basic and Advanced Sponsors

Rewards for Our Local Supporters

We have a number of tiers for our locals that offer a wealth of food and beverages. We haven't entirely sussed out the cafe's menu yet, so we've left it easy for you to choose once the cafe is up and running. Choose a level that lets you fill your mug and your belly while hanging out and playing with your friends or attending a gamer-friendly event!

Please note, Copper through Elemental Crystal Heroes get the perks for one year from the date the cafe opens for business. (Limited to supply on hand.)

The Bottom Line

We are eager to bring a new era of EndGame, gaming, and community to our supporters and neighborhood. Let's make this as awesome as we know it can be. With our powers combined, the Cafe will open with a java-powered bang! 

Thanks for your support, your voice, and the past ten years, folks. You are why we're looking forward to the our new chapter for EndGame, and we're thrilled to have you as a part of it.

Let's do this!

Our Stretch Goals
Our Stretch Goals


Owners of EndGame: Aaron Lawn, Chris Hanrahan, Finn Kisch, Chris Ruggiero, Philip Pederson-Hanrahan

The Crew at EndGame: Mike Montesa and Matt Sommer-Reid

CopyWriter and KSer Graphics: Fred Hicks

Photos: Ben Krantz

Videographer: Erik Scanlon

Video Editing/Direction: Eric Vogel

Wall of Heroes Concept: Josh Qualtieri

Special thanks to everyone who contributed to the building of the KS. there are WAY too many of you to thank individually.

Elevation Plans for the New Café
Elevation Plans for the New Café
Plans for the New Café
Plans for the New Café

 What are these Digital Awards?

EndGame is a game store first and foremost, and we know a lot of you are coming here to help make the cafe happen because of what we've meant to you as a game store. So naturally we wanted to thank you all for your pledges with some games!

Two of the most popular roleplaying games we sell at the store are Fiasco and Fate Core. If you pledge at least $10, we'll be sending you PDFs of new scenarios for each of them after the campaign is over. One will be a brand-new playset for Fiasco by the game's author, Jason Morningstar. Another will be a Fate adventure set around a fictionalized version of EndGame, written by Ryan Macklin.

And for those of a more card-game inclination, we'll be providing the print-and-play digital files for a EndGame card game created by local game designer Eric Vogel.

No matter what you like to play when you visit us — or wherever you live — we've got something for you for just a little bit of coin. Game on!

Risks and challenges

The EndGame Cafe is funded enough to get the doors open, and business running. We have contracted known and reliable architects and contractors, but the biggest mystery is always inspections and delays resulting in them. We have high confidence we will be open and running by July 1st, if not sooner.

Learn about accountability on Kickstarter


  • Of course! We know folks have both preferences and some dietary needs, and we are planning on being super flexible with the beverage rewards. Tea, espresso, decaf, and hot chocolate will be some of the other options, while some of the “specialty drinks” may not apply.

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  • Yes! We really wanted to make this as easy as possible. If you wish to become a Local Sponsor, while also sponsoring a hex on our Wall of Heroes, just add the value of those two together, and adjust your pledge accordingly. At the end of the project we will send around a survey that will allow you to define exactly where you want your pledge to go. It will be easy-peasy!

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  • It’s really up to you (subject to our approval). It can be your name, a dedication, a Company Logo…it’s mostly all fair game, but think about keeping it "tweet-length" or shorter, roughly.

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  • You selected
    Pledge $1 or more

    40 backers


    Hey thanks! Your support means the world to us. Backing at this level means you'll be in the loop, getting updates about this campaign and the Cafe as things progress!

    Estimated delivery:
  • You selected
    Pledge $10 or more

    151 backers


    Get your name displayed in our Wall of Heroes. The more you pledge, the bigger and more prominent your placement (see graphic for details)!

    Digital rewards too! You'll get a Fiasco playset written by Jason Morningstar, An EndGame card game written by Eric Vogel, and a Fate Adventure by Ryan Mackin. Stretch goals will put more cool electronic goodies into this reward package.

    Estimated delivery:
  • You selected
    Pledge $25 or more

    93 backers


    Get all those HERO OF LEGEND rewards, plus a Coffee, Pastry, and Sandwich at at time of your choosing. (You must come to us to get them, of course!)

    Estimated delivery:
  • You selected
    Pledge $25 or more

    86 backers


    Get all those HERO OF LEGEND rewards, and get your name on a sponsorship plaque for one of the sections of the game store or cafe. See the project page for a list of options. If you want to sponsor more than one section, add $25 to your pledge for each additional one!

    Estimated delivery:
  • You selected
    Pledge $50 or more

    92 backers


    All CAFE HERO benefits, plus: get your KS campaign commemorative mug, which can be picked up at the cafe when it opens.

    Estimated delivery:
  • You selected
    Pledge $75 or more

    32 backers


    All CAFE HERO benefits, plus: get a "weekly free mug of drip coffee for one year" limited edition mug, which can be picked up at the cafe when it opens.

    Estimated delivery:
  • You selected
    Pledge $100 or more

    84 backers


    All CAFE HERO benefits, plus: get a "weekly free mug of drip coffee or espresso for one year" limited edition mug, which can be picked up at the cafe when it opens.

    Estimated delivery:
  • You selected
    Pledge $250 or more

    11 backers


    All GOLD HERO benefits, plus: a free weekly pastry selection for one year.

    Estimated delivery:
  • You selected
    Pledge $500 or more

    22 backers


    All CAFE HERO benefits, plus:
    get an etched crystal coffee mug with unlimited free refills of drip coffee or espresso for one year, which can be picked up at the cafe when it opens, AND a free weekly food item selection (pastry, salad, or sandwich) for one year, AND top rank on the Wall of Heroes (see the graphic).

    Estimated delivery:
  • You selected
    Pledge $600 or more

    7 backers Limited (3 left of 10)


    Sponsor various items and consumables (coasters, java jackets, cups, etc) in the cafe, selectable from our Basic "a la carte" promotional item menu (see the project's main page).

    Estimated delivery:
  • You selected
    Pledge $1,200 or more

    2 backers Limited (8 left of 10)


    Same as the BASIC CAFE SPONSOR level, but $1200 worth, and access to the Advanced "a la carte" promotional item menu too.

    Estimated delivery:
  • You selected
    Pledge $1,200 or more

    0 backers Limited (1 left of 1)

    Patron of the Arts

    Dinner for you and a guest at Pican in Oakland with The Doubleclicks + 4 Front Row Seats at our Holiday Concert.

    Estimated delivery:
  • You selected
    Pledge $2,500 or more

    1 backer All gone!


    5-year sponsorship of the EndGame Cafe Stage and every event held on it.

    Estimated delivery:

Funding period

- (45 days)