Both. It will be a game very familiar to Western eyes, in which players pick letters at random and place them down to make words. This in itself will serve all kinds of vital purposes. For younger children and adult re-learners, it will introduce their traditional alphabet to them in a fun way. For older children it will introduce word conception and spelling, and for adults it will add the ingredient of strategy. This much is set. It's a work in progress in that one of the worst mistakes we could make is to design a game that looks fine to us, but which does not mesh with the cultural assumptions, values and beliefs of the people for whom it is intended. The entire idea of winning by earning points, for example, might not fly at all. So we will create a prototype, ship out a number of test sets to different sites in Bangladesh and Indonesia (and possibly other countries: new people are expressing interest almost every day), have it played, and then do fine tuning--which in itself may lead to slightly different versions for each cultural context.