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Longshot Magazine is a raucous experiment in harnessing new tools to erase media’s old limits. We  create a print magazine in 48 hours.
Longshot Magazine is a raucous experiment in harnessing new tools to erase media’s old limits. We create a print magazine in 48 hours.
473 backers pledged $17,007 to help bring this project to life.

About this project

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Over a 48 hour period from noon July 29, 2011, through noon July 31, 2011, thousands of writers, editors, artists, photographers, programmers, videographers, and other creatives from all around the world will come together via the Internet to make a magazine from start to finish. Welcome to Longshot Issue Two.

"IT IS A REMARKABLE ARTIFACT" -- THE NEW YORK TIMES 

Longshot Magazine began (under our former title as [REDACTED]) as a very simple idea. Inspired by what we were seeing with crowdsourcing projects and in print-on-demand publishing, we wanted to find out if we could do something crazy: design, write, edit, and ship a magazine -- a real goddamn magazine -- in 2 days. Holed up at Mother Jones around the conference table they inherited from the original Rolling Stone team, we put out a call for submissions and waited to see what would happen. 24 hours later, we'd gotten 1500 pieces of text and art. Somehow, over the next 24 hours we got a magazine out the door and within days we had a print product in hand.

"ONE OF THE MOST TECHNOLOGICALLY INTERESTING MAGAZINE PROJECTS TODAY" --PBS

It was a big success. Writers from the New Yorker and Wired shared pages with people who'd never been published, or even submitted anything to a magazine before. Three months later we did it again at GOOD in LA. And it was even better. Now we want to crank it up a notch yet again.

"A SUCCESSFUL TIME-TRIAL FOR MAGAZINES." -- NEW YORK OBSERVER 

We're gearing up for a third round and we're bringing our one-ring circus to New York City. In addition to the print magazine, we will be releasing a more robust digital version for the iPad and, best of all, we want to be able to pay our contributors a fair fee for their awesome work. 

"IT'S HARD TO BEAT THE SHEER AUDACIOUSNESS OF THE BRIGHT YOUNG MEDIA THINGS IN SAN FRANCISCO WHO TURNED A MAGAZINE AROUND IN 48 HOURS" -- COOLHUNTING 

Since the beginning we've been committed to paying everyone something. For issue zero (our first) we split up the proceeds among all the contributors and that meant everyone got exactly 8 dollars and 93 cents. Not exactly rent money. We actually lost money on the next. So, now, we're asking for your help to support our talented writers, editors and artists. We want to raise $7500 so that people can get paid some real cash money. Or at least so that it becomes impractical to pay everyone with pennies.

"BUY" -- THE VILLAGE VOICE 

And if you're an advertiser, you can buy an ad page this way, too. Which would be very nice of you.

This has always been a magazine of the people and we're counting on you to help us pay people a bit more for their labor. In return, we promise to make our best magazine yet.

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  1. Select this reward

    Pledge $1 or more About $1.00

    We'll send you a PDF version of issue one of Longshot magazine. It's gorgeous, and groovy and readable on basically any device. You can see a preview at http://one.longshotmag.com

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  2. Select this reward

    Pledge $5 or more About $5

    We'll send you a PDF version of issues one and two of Longshot magazine. We'll send you issue one at the close of the campaign. You'll get access to issue two immediately after we close the issue.

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    205 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Sponsor level! For twenty-five dollars we'll list your name on the issue's online sponsor page, and send you an issue of the magazine, plus of course you get all of the above.

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    152 backers
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    Pledge $50 or more About $50

    Print sponsor level! For fifty bucks, your name shows up on our online sponsor page, on the print sponsor page in the magazine, we'll send you a print copy of issue two, and you get electronic copies of issues one and two.

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    50 backers
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    Pledge $100 or more About $100

    At the $100 level, Alexis Madrigal will record your outgoing voicemail message, we'll list you on our sponsor page in print and online, you get the print version of issue two, and you get both issues as PDFs. Also? We'll think you're pretty awesome.

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    8 backers
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    Pledge $200 or more About $200

    Your very own MacNaughton. During production weekend, our superstar lead illustrator Wendy MacNaughton creates amazing watercolors documenting the weekend as it happens. Pledge $200 or more and you'll get your very own original work of art produced over the weekend. In addition, we'll list you on our sponsor page in print and online, you get the print version of issue two, you get both issues as PDFs, and a Madrigal voicemail.

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    3 backers
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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Ad page. For $1000, you get a full page ad in the magazine. We've got a passionate, tech savvy, highly educated audience, and we're putting out a great-looking book to boot. Plus you'll be listed as a sponsor online and in print, get copies of both PDFs, and the print magazine itself. Oh. And Alexis will record your outgoing message too.

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    7 backers
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Funding period

- (30 days)