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'B.R.A.V.E' is a full length pop album that echoes themes of adventure, love and discovery - inspired by personal life stories and spurred on by the very people who I've written it for - the supporters.
'B.R.A.V.E' is a full length pop album that echoes themes of adventure, love and discovery - inspired by personal life stories and spurred on by the very people who I've written it for - the supporters.
228 backers pledged £21,000 to help bring this project to life.

About

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'B.R.A.V.E' Debut Album - Emma McGann

£21,000

228

We hit our £15,000 goal! ALL STRETCH GOALS NOW UNLOCKED!

I've been overwhelmed by your support so far. I'm so excited for you all to be a part of this album release - thank you so much team! At 100% I promised to unlock some stretch goals so take a peak below! The campaign ends on Friday May 12th - additional pledges towards these stretch goals could enable me to take the album out on tour outside of the UK. Thank you for being a part of my journey! 

 'B.R.A.V.E' is a full length pop album that echoes themes of adventure, love and discovery - inspired by personal life stories and spurred on by the very people who I've written it for - the supporters. The writing process started around 2-3 years ago. I’d slowly began writing in between my job as a graphic designer and livestreamer. It wasn't until last January that I recognised my writing had fallen into an alignment - the stories and songs I had written felt connected to one another. So I finally pulled my notepads, scraps of paper and other ideas together to create the concept album I'd always wanted to release. It's been a loooonnng grind. But I'm finally at a stage where the finish line is in view! I'm happy to say that 'B.R.A.V.E' is set for release at the end of July 2017 - and you'll even be able to pre-order the album two months beforehand!

Performing B.R.A.V.E for the first time in Summer 2016
Performing B.R.A.V.E for the first time in Summer 2016

I wanted to encapsulate the mottos I've found myself living by in the albums title (hence the acronym). These mottos support the rooted theme that runs throughout the entire record and are the essence of what I believe it means to be brave:

B - Believe in yourself
R - Resist the urge to give up
A - Acknowledge your capabilities
V - Venture into the unknown
E - Embrace what makes you feel alive

Some of you may also wonder why I'm calling 'B.R.A.V.E' my debut album when I released an album back in 2010 called 'Start the Show'. This was actually just a simple 10 track project for my university degree and was never really intended as a debut album - that's why it was later taken down from iTunes and Spotify to make room for fresh releases. If you still have a hard copy of that album though... I consider you a die hard fan!

Since 'Start the Show' I've released a number of singles independantly. Including this single which was released last year - 'Second Chances'. Watch the music video below:

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All tracks for 'B.R.A.V.E' have been recorded between our home studio and in a second studio in Liverpool, where the majority of the vocals and guitars have been put down.

Control Room View at the Studio in Liverpool
Control Room View at the Studio in Liverpool

I've enlisted some of the most talented people I know to help bring the album to life:

James Plester - Producer and Engineer
Tom Harris - Guitarist
Matt Overton - Studio Hand
Aidan Hall - Studio Hand
Will Stanton - Tracking Engineer
James Hart - Creative Director
• YOU - The Pledgers

... our pet pug Roxy helped where she could too.

 
COST BREAKDOWN

£15,000 is A LOT of money. But it is the bare minimum I need to make this album a success. So where will the money be going? Here's a visual breakdown of exactly where the funding will be used:

So what about the production, the mixing, the mastering, the studio time… and what about the album artwork? Well, all of that is handled between myself and my partner, James. So no funding from the campaign will be required for these things. All funding is solely for the marketing, physical CD printing and reward costs - then Kickstarter take an 8% fee on top.

The 67% for marketing and PR works out at around £10,000 - and that's a pretty low budget for promoting an album effectively. It really is the bare minimum. But we're confident that with our knowledge of releasing in the past we can stretch that funding as far as we need to gain as many opportunities as possible. 

'B.R.A.V.E' Album Cover - Model Photography by Digital Flow. Graphics by Emma McGann.
'B.R.A.V.E' Album Cover - Model Photography by Digital Flow. Graphics by Emma McGann.

 While the full track listing won't be unlocked until we (if we) reach our target, die hard fans may be able to spot some Easter eggs left in the album artwork above! They'll give you an idea of just a few of the songs that will be on the record.

Performing 'Second Chances' for the first time on a school tour in 2015
Performing 'Second Chances' for the first time on a school tour in 2015

UNLOCK BONUS CONTENT

Here's a look at what you'll be able to unlock through-out the progress of this campaign:

50% (£7,500)
- (REACHED) Album Artwork Walk-through 
75% (£11,250) - Acoustic video for one track from the album
100% (£15k+) - Unlock Stretch Goals 

For those interested in the Executive Producer Credit, here's a preview of where you can expect to see your name printed on the Album Poster. Your name will also be included on the credits of the physical album and vinyl also.

'B.R.A.V.E.' A3 Poster
'B.R.A.V.E.' A3 Poster

For those pledging towards the VIP Tickets - this show will be taking place on the 12th August at the Zephyr Lounge in Leamington Spa. 

Want to help me climb up the iTunes Album Charts too? At the end of May, you'll be able to pre-order the digital album. Each digital pre-order will count towards the iTunes Charts. Having experienced the recognition you receive from landing in the Top 15 on iTunes we felt it was crucial to try and make this to happen again if we could, to further the exposure of the record and hopefully gain some press and recognition along the way. Here's a link to some exposure I received in the past for hitting the iTunes Chart. And some more here.

Working from our home studio in 2015
Working from our home studio in 2015

James is a fantastic freelance engineer and producer. We've always worked brilliantly together. And as you can hear by the audio tracks below... he's a natural at what he does. Here's a few we made earlier. 

'Cherry On Top' - Emma McGann (2014)

 'Summer Romance' - Emma McGann (2014)

'You Mess Me Up' - Emma McGann (2015)

'New Year's Eve Kiss' - Emma McGann (2014)

While I'm looking forward to releasing the album, I'm equally excited to bring it to you live on stage. Look out for show updates after July!

 How Do You Add Extras To Your Pledge?

If you'd like to combine multiple rewards, select your first reward as normal and then just add the cost of the second reward Item plus the shipping cost to your total pledge amount. 

For Example:

To add 'Signed CD' to the reward you want, just add £25 + country shipping costs to your total pledge.

To add 'Signed Album Artwork Poster' to the reward you want, just add £25 + country shipping costs to your total pledge.

Once you have done that send a message through the Kickstarter private message system with details of what your wanted extra. (You can find this through the 'contact me' link on the main project page)

Risks and challenges

We have 30 days to make this a reality. It's all or nothing... I appreciate any amount you can pledge and if you have any questions please reach out... let's make this happen together!

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Support

  1. Select this reward

    Pledge £1 or more About US$ 2

    Surprise MP3!

    A song randomly selected from my previous discography sent to your email.

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    19 backers
    £

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  2. Select this reward

    Pledge £5 or more About US$ 7

    Personal Thank You Video

    A personal thank you video sent direct from me to you!

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    36 backers
    £

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  3. Select this reward

    Pledge £20 or more About US$ 25

    VIP Ticket to 'B.R.A.V.E' Live Gig

    Attend the party and first live performance of 'B.R.A.V.E' as a VIP. You’ll get to watch soundcheck followed by a meet-and-greet with me and the band with a photo opportunity! You’ll also receive a VIP goodie bag on arrival. Enjoy a selection of support acts followed by my performance - I’ll be performing all the tracks from the new record.

    Also includes:

    Includes:
    • Entry for Soundcheck
    • Surprise MP3
    • Personal Thank You Video
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    Limited 22 backers
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  4. Select this reward

    Pledge £25 or more About US$ 32

    Signed CD

    A physical copy of the 'B.R.A.V.E' album signed by Emma!

    Also includes:

    Includes:
    • My E-Book - 'The Songwriter's Handbook for Beginner's'
    • Personal Thank You Video
    • Surprise MP3
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  5. Select this reward

    Pledge £30 or more About US$ 38

    Signed Album Artwork Poster (Frameable)

    A signed Poster of the Album Artwork for 'B.R.A.V.E' with a personal handwritten message from me on the reverse. Frame-able as an A3 Poster (frame not included).

    Also includes:

    Includes:
    • Surprise MP3
    • Personal Thank You Video
    • My E-Book - 'The Songwriter's Handbook for Beginner's'
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  6. Select this reward

    Pledge £50 or more About US$ 63

    Signed Poster + CD

    A signed Poster of the album artwork for 'B.R.A.V.E' + a signed copy of the album itself! (Frame for poster not included)

    Also includes:

    Includes:
    • My E-Book - 'The Songwriter's Handbook for Beginner's'
    • Surprise MP3
    • Personal Thank You Video
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    Ships to Anywhere in the world
    16 backers
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  7. Select this reward

    Pledge £60 or more About US$ 75

    Undeveloped Camera with Mystery Photos

    You’ll receive an undeveloped camera full of photos taken behind the scenes at shows, in the studio and at home. Expect some one-of-a-kind, hilarious (and probably embarrassing) shots that you can get developed and treasure always.

    Includes:
    • Surprise MP3
    • Personal Thank You Video
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    Limited 3 backers
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  8. Select this reward

    Pledge £70 or more About US$ 87

    Skype Call or Guitar Lesson with Emma

    Let’s hang out! Skype me for a 15 minute one-on-one call or I'll give you a guitar lesson. You'll also have the option to continue your lessons with me after our first session.

    Includes:
    • Surprise MP3
    • Personal Thank You Video
    • My E-Book - 'The Songwriter's Handbook for Beginner's'
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    2 backers
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  9. Select this reward

    Pledge £100 or more About US$ 125

    Your Name on the Album Sleeve + CD

    Your name will be included on the physical (CD) album sleeve of the record alongside the team of people behind the scenes and the family and friends that will be supporting the project.

    Includes:
    • Surprise MP3
    • Personal Thank You Video
    • Signed CD of 'B.R.A.V.E'
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  10. Select this reward

    Pledge £150 or more About US$ 187

    Handwritten Lyrics in Leather Notebook

    Get one of the 5 custom leather bound notebooks with handwritten lyrics of every song from the ‘B.R.A.V.E’ album - with additional notes from me on the songs origin and meanings. There will be a personal message to you included on the first page and plenty more pages to fill with your own notes.

    Also includes:

    Includes:
    • Skype Call OR Guitar Lesson with Emma
    • Surprise MP3
    • Personal Thank You Video
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    Ships to Anywhere in the world
    Limited 3 backers
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  11. Select this reward

    Pledge £175 or more About US$ 218

    Cover Song of Your Choice

    An acoustic cover of your choice, performed by me and mixed and mastered by my producer, James Plester. You’ll receive an MP3 to your email and may use the song for whatever you choose.

    Also includes:

    Includes:
    • Surprise MP3
    • Personal Thank You Video
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    2 backers
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  12. Select this reward

    Pledge £200 or more About US$ 249

    Emma’s Favourite Things + CD

    Receive a care package filled at random with some of my all-time favourite things! Including items that could be music, food or even pug-related! I'll throw a signed album in too!

    Also includes:

    Includes:
    • Skype Call OR Guitar Lesson with Emma
    • Surprise MP3
    • Personal Thank You Video
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  13. Select this reward

    Pledge £250 or more About US$ 311

    Vinyl Single of ‘B.R.A.V.E’ Limited Run

    A limited edition 7” vinyl record (single) of the title track from the album ‘B.R.A.V.E’. Printed in colour and complete with cover. ‘B.R.A.V.E’ on one side and a 3 minute commentary from me revealing some secrets about the making-of on the reverse side. Play this at home or even frame it!

    Also includes:

    Includes:
    • Skype Call OR Guitar Lesson with Emma
    • Surprise MP3
    • Personal Thank You Video
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    Limited 1 backer
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  14. Select this reward

    Pledge £400 or more About US$ 497

    Original Song Commission

    You’ll receive a fully mixed and mastered acoustic recording of an original song written for you. We’ll talk about what you’d like the song to be about and I’ll tailor it to be a fitting song especially for you.

    Also includes:

    Includes:
    • Surprise MP3
    • Personal Thank You Video
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    1 backer
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  15. Select this reward

    Pledge £500 or more About US$ 621

    Dinner with Emma + CD + Poster

    Let me wine and dine you at my favourite local restaurant - the Noodle Bar! Use of chopsticks encouraged but not necessary! I’ll introduce you to the band who will be joining us to recommend the best dishes from the menu. I'll sign a CD and poster on the day for you too! Travel is not included.

    Also included:

    Includes:
    • Surprise MP3
    • Personal Thank You Video
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    Limited 1 backer
    £

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  16. Select this reward

    Pledge £1,000 or more About US$ 1,242

    Gig in your Living Room! + CD + Poster

    Allow me to perform in your humble abode! I’ll acoustically perform your favourite originals and a selection of tracks from the ‘B.R.A.V.E’ album. Invite your friends and family over for the show or have a performance just for you! I'll bring along a signed CD + Poster too. Please note, this reward is only available for residents of the UK.

    Also included:

    Includes:
    • Skype Call OR Guitar Lesson with Emma
    • Surprise MP3
    • Personal Thank You Video
    • Signed Poster from Emma on the Day
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  17. Select this reward

    Pledge £2,500 or more About US$ 3,104

    Sponsor a Song

    Sponsor a song of your choice and receive a credit next to that song in the album booklet alongside the lyrics. You will also have the option of adding a dedication to a loved one and will receive handwritten lyrics from me for the song of your choice. The full list of songs will be released once the goal is achieved. First sponsor has first pick of which song they would like.

    Also includes:

    Includes:
    • Skype Call with Emma
    • Surprise MP3
    • Personal Thank You Video
    • Signed CD of 'B.R.A.V.E'
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    Ships to Anywhere in the world
    Limited 0 backers
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  18. Select this reward

    Pledge £5,000 or more About US$ 6,207

    Executive Producer Credit

    You’ll be credited as an executive producer of the ‘B.R.A.V.E’ album. This credit will be seen not only on the CD album sleeve but also on any music videos that are released from the record as well as on the album artwork poster.

    Also includes:

    Includes:
    • VIP Ticket to 'B.R.A.V.E' Live Gig
    • Signed set-list from the show
    • Album Preview before it's release
    • Signed CD of 'B.R.A.V.E'
    • Signed Album Artwork Poster (A3)
    • Skype Call with Emma
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    Limited 0 backers
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  19. Reward no longer available

    Pledge £8,000 About US$ 9,930

    Executive Producer Day Out

    As well as receiving EVERY reward there is on this campaign you’ll also be invited to personally join me and the band for an Executive Producer Day Out. You’re welcome to bring along a +1 too! You’ll visit the studio with me and the band to listen to a full run-through of the album before its release (including songs that don’t make the cut). I’ll give a personal acoustic performance for you before starting a YouNow broadcast on which I’ll introduce you as one of my executive producers. We’ll round our day up with dinner at my favourite restaurant. The full itinerary for your day out is below! (Travel and accommodation not included).

    Breakfast with Emma - 10am-11am
    Studio Walkthrough with personal performance - 11.30am - 2pm
    YouNow Broadcast - 2pm - 3pm
    Dinner with Emma and Band - 4pm - 6pm

    Also includes:

    Includes:
    • Executive Producer Credit
    • VIP Ticket to 'B.R.A.V.E' Live Gig
    • Signed set-list from the show
    • Album Preview before it's release
    • Signed CD of 'B.R.A.V.E'
    • Signed Album Artwork Poster (A3)
    • Skype Call with Emma
    • Surprise MP3
    • Personal Thank You Video
    • Guitar Lesson with Emma (Optional)
    • Undeveloped Camera
    • Your Name On the Album Sleeve
    • Dinner with Emma and the Band
    • Gig in your Living Room
    • Cover Song of your Choice
    • Original Song Commission
    • A Sponsored Song
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    Reward no longer available 1 backer
    £

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Funding period

- (30 days)