Funded! This project was successfully funded on November 25, 2012.

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Bringing better cups of tea to the streets of London: loose leaf, custom-brewed and served from a 1974 Citroen H van.

UPDATE 12/11/12

We have reached our goal YAHOO! Thank you to each and every one of you backers for making it happen - the van is now officially coming to London!

With time left on the clock, I have added a couple of elements to the project:

- 150% Two new teas to be added to the menu - a Japanese Sencha, very different in flavour to the Chinese green already included, and either another black tea or a dark Oolong. Although I don't want to overcomplicate things, these would be great additions to the wider collection from which the daily shortlist will be created.

 - 175% A small range of teaware - in my mission to 'de-faff' loose leaf tea, I would love to be able to offer ways to make home-brewing G&P teas easier. Whether it be glass teapots, glass kettles or simply self-fill tea filters, these extra funds would go towards including some of these products alongside my teas.

THE IDEA

An imported culture of skinny lattes and frappucinos-to-go has meant coffee has dominated our high streets for over a decade. And what high street chains started many years ago, London has improved upon. The city now boasts some of the world’s best coffee shops, where you can not only choose how much frothy milk you want, but where the beans are from, how and where they were roasted and most importantly the brewing method used to create your particular cup.

And yet, though tea has remained the nation’s favourite hot drink, the quality on offer when we are out and about is more often than not distinctly average. Our choices as tea drinkers are limited to one or two types, produced from a box of bags on top of the coffee machine, the same brand of which you have in your cupboard at home. There’s no magic; there’s no theatre. Instead, in exchange for our hard-earned cash, we are presented with a curiously-frothy cup of not-quite-hot-enough water with a bag hidden somewhere in the murky depths. And to top it all off you are faced with the prospect that in 3 minutes time you will standing by a street bin faffing with the lid and burning your fingers trying to fish the bag out again, for fear of the inevitable over-brew...Where did tea get so left behind?!

That’s what I wanted to change, by offering fellow tea-drinkers the same quality experience that my coffee-junkie friends currently enjoy. A Good & Proper cup of tea....finally.

A GOOD & PROPER CUPPA

SO you might be wondering what makes a Good & Proper cup of tea so good. And so proper. Well firstly it's the tea itself. Unfortunately, most of the tea we drink in the UK is low grade black tea, cut, crushed and torn to within an inch of its life in order to give you quick colour and strength. What it often fails to give you, however, is flavour. The teas we have chosen are produced using 'orthodox' production methods, meaning the leaves are handled with great care so that, by the time they arrive in your cup, all their flavour has been kept intact.

What happens next is where it gets interesting, as each and every tea requires different brewing parameters. So while one black tea might be brewed with boiling water for around 3 minutes, a green might be best with water of just 80 degrees, brewed for only a minute. Getting this right is key to getting the best flavour from the leaves. And getting it wrong leads to burned leaves and over-stewing, with a huge number of people mistakenly hating green tea, believing it is supposed to taste as bitter as that...

These are the things I will be worrying about when preparing your brew, so that you don't have to. All you need to do is enjoy it.

THE TEAS

With the help of industry experts, I have selected with great care a small number of black, green, oolong and white teas. And I hope to keep adding to this list as I discover new ones. I think they’re all delicious, but too much choice can be scary so the menu will keep changing, featuring only three for you to mull over each day.

The growing line up so far includes the following teas. Each tea is numbered according to the order in which they were tasted, loved and selected to be part of the collection:

#1 GOLDEN TIPS: KHONGEA ESTATE, ASSAM, INDIA
#1 GOLDEN TIPS: KHONGEA ESTATE, ASSAM, INDIA
#2 KALI ZULPH: COONOOR ESTATE, NILGIRI HILLS, INDIA
#2 KALI ZULPH: COONOOR ESTATE, NILGIRI HILLS, INDIA
#3 JADE TIPS: MR LU'S, TIAN VILLAGE, FUJIAN, CHINA
#3 JADE TIPS: MR LU'S, TIAN VILLAGE, FUJIAN, CHINA
#4 ROYAL TAJIRI: EAST RIFT VALLEY, MT KENYA, KENYA
#4 ROYAL TAJIRI: EAST RIFT VALLEY, MT KENYA, KENYA
#5 CEYLON OP1: SHAWLANDS, UVA, SRI LANKA
#5 CEYLON OP1: SHAWLANDS, UVA, SRI LANKA
#6 DARJEELING 2ND FLUSH: GLENBURN ESTATE, DARJEELING, INDIA
#6 DARJEELING 2ND FLUSH: GLENBURN ESTATE, DARJEELING, INDIA

OOLONG PICS TO COME SOON!

WHERE YOU COME IN

While I long to become the Monmouth Coffee of the tea world, I have to start somewhere and that somewhere in my case is in a van! Yes, I want to convert my beautiful 1974 Citroen H van into an all singing, all dancing (well, functional at least) mobile tea bar, which will be parked up in different spots around London depending where the thirsty tea-drinkers need me most...But here’s where you come in. To launch the Good & Proper van onto the streets of London and find out for myself if you love tea as much as I think you do, I need your help. Although I am proud to say I have raised a lot of the funds myself, I don't have enough to cover fitting out the van, the very place from which I want to serve my teas.

My funds have gone towards buying all the teas, and some of the farms I am sourcing them from are small, family-run businesses so I have to order a certain volume of tea and pay fair prices in order to make it worthwhile for them. I have also ordered all my supplies, from wood stirrers and napkins to the tea packaging itself, and the environmentally-friendly kind costs that little bit more. Finally, I have found and bought the van itself.                          

What I need your help with is turning this:

into this:

It's not an overly complicated fit out, but in order to brew and serve the teas properly, I need the basics - that means flooring, worktops, a shelf to store the teas, a shelf where customers can add milk and sugar, two health & safety-stipulated sinks, a small fridge, a griddle (for crumpets!), gas supply, lights, water and waste tanks and of course fitting the all-important water boiler. It might not sound like much, but it adds up to a scary amount - £10, 000 to be exact. So I am asking for your support to get the Good & Proper van up and running on the streets of London,  the starting point for what will hopefully be a long and exciting journey!

REWARDS

In return for your pledge and to thank you for supporting the project, I have put together a list of rewards that I think (and hope) will get you as excited as I am about tea. As Kickstarter backers, you will be the first to try the delicious teas, sent to you in our brand-spanking-new Good & Proper packaging.

I will also be offering backers our super-convenient Good & Proper in-cup brewer, which makes brewing loose leaf teas a bit less scary...

Other rewards include prints and tote bags, featuring illustrations done exclusively for Good & Proper by Nikki Edwards.

COTTON TOTE BAG
COTTON TOTE BAG
ILLUSTRATED POSTCARD
ILLUSTRATED POSTCARD

So there it is, thanks for listening #chuffedyoureadthisfar

Emilie x

Risks and challenges Learn about accountability on Kickstarter

As for every project, you budget very carefully what needs to be done and the biggest worry is that once that work gets underway, new costs crop up. I therefore need to keep a close eye on every detail of the van conversion, so as to ensure that every penny is spent as it should be. Much to the despair of all my suppliers, I tend to ask a lot of questions up front. So with luck I should be well placed to prevent this cost-creep.

Another challenge will be designing the interior of the van in a way to make sure it is workable. Often you don't spot this until you start working in and living with a space, and then suddenly find everything takes much longer than it should, as every time you go to the fridge, the door opens into where you are trying to make the tea! These are things that big companies pay thousands of pounds to consultants to avoid, but I'm just going to have to use my noggin and the expertise of my friend Kiri, who is better at thinking about these things than I am...

Finally, once I am up and running, there will be no end to the challenges that street trading presents. Whether it be finding a pitch where the council will let you trade, or convincing the local shop to let you hook up to their power, each day will present new challenges. But that's part of the fun and I have tried to watch and learn from Petra Barran's London street food initiative Kerb (www.kerbfood.com), as well as being lucky enough to get hands-on experience working alongside friends in their van at Rainbo food (www.rainbofood.com). Not only was their passion and hard work a huge inspiration, they also taught me invaluable tricks of the trade, like not to underestimate how much blue kitchen roll I'll need (!), and how to remain calm when the queue is growing and watching your every move...

FAQ

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  • Pledge £5 or more
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    31 backers

    A huge thank you for your support, as well as your name listed on the website as one of the founding supporters.

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    26 backers

    A Good & Proper illustrated postcard, G&P loyalty card, and your name listed on the website as one of the founding supporters.

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    95 backers

    One of the first ever bags of Good & Proper tea - choose from our selection of blacks, greens and oolongs! Plus a Good & Proper illustrated postcard, G&P loyalty card and your name listed on the website as one of the founding supporters.

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    79 backers

    Two of the first ever bags of Good & Proper tea - choose from our selection of blacks, greens and oolongs! AND one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper. Plus illustrated postcard, G&P loyalty card and your name listed on the website as one of the founding supporters.

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    75 backers

    *Great for Christmas presents!* Gift pack of 3 of the first ever bags of Good & Proper tea - choose from our selection of blacks, greens and oolongs AND get a Good & Proper in-cup brewer to make brewing the teas that bit easier...All beautifully presented in a gift box ready to put under the tree. Plus you'll get one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper, an illustrated postcard, G&P loyalty card and your name listed on both the website AND the van as one of the founding supporters.

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    17 backers

    *Great for Christmas presents!* Exclusively for Kickstarter backers, a 6 month subscription to Good & Proper tea for you or a friend, with a packet of tea sent to your door every month. Either choose to receive your favourites or try something new by letting us send you a different tea each time. You'll also receive a Good & Proper in-cup brewer with your first delivery to make brewing the teas that bit easier...Plus you'll get one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper, an illustrated postcard, G&P loyalty card and your name listed on both the website AND the van as one of the founding supporters. NB Backers can choose to have 6 x packets of tea in one delivery if preferred (international backers can ONLY choose this option)

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    5 backers

    *Great for Christmas presents!* Exclusively for Kickstarter backers, a 12 month subscription to Good & Proper tea for you or a friend, with a packet of tea sent to your door every month for a whole year! Either choose to receive your favourites or try something new by letting us send you a different tea each time. You'll also receive a Good & Proper in-cup brewer with your first delivery to make brewing the teas that bit easier...Plus you'll get one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper, an illustrated postcard, G&P loyalty card and your name listed on both the website AND the van as one of the founding supporters. NB Backers can choose to have 2 x 6 month subscriptions instead for you AND a friend if preferred, and we'll make sure you both get the in-cup brewer too. International backers can choose to have equivalent number of packets of tea in one delivery.

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    1 backer Limited (4 left of 5)

    Exclusively for Kickstarter backers only, a private tea tasting event at your home for you and 9 friends. Guests will be taken through the basics of where teas are grown, how they are processed, health benefits and more! Most importantly we'll discuss what differentiates one tea from another and even taste the difference, helping you find your favourite. Each guest will also receive a packet of Good & Proper tea plus in-cup brewer for easy brewing, meaning they'll leave with everything they need to make a delicious cuppa at home. No more tea bags! As the host, you will also have your name listed on both the website AND van as one of the founding supporters. NB Backers can also choose to have equivalent number of packs of tea/brewers. International backers should opt for this option only.

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    1 backer Limited (4 left of 5)

    Free hire of the van for your event, party or wedding. We will bring the van to you, wherever the event is in the UK and serve Good & Proper tea, adding a completely unique touch to your event! Call out fee, plus all the tea up to 100 guests can drink (!) will be included. Food/champagne/tea cocktails etc can also be served from the van but at an additional cost. Full details on request. NB Don't worry if you don't have an event coming up - this reward can be swapped for 4 x 12 month subscription(s) for your and/or your friends or equivalent number of packs of tea/brewers.

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    Ships within the UK only
Funding period

- (25 days)