Funded! This project was successfully funded on November 25, 2012.

Update #27

Bike shops, cocktails, Tea Tastings & travels... (far too long, sorry)

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It seems that all of my updates begin with an apology for not having written sooner with our latest news, and this one will be no different. Time seems to fly by and quiet moments to sit down and put pen to paper (or finger to keyboard) seem increasingly few and far between. But the good news is that we have been busy so there’s lots to share – never a dull moment here chez Watson so here goes the longest Kickstarter update to date: 

Short recap of pre-Christmas when I last wrote: 

- We moved an exciting 200m down the boulevard at Kings Cross and found ourselves right outside the exit of the station. Despite the short distance our customers changed hugely – we had more smokers, as one would expect out the back of a station (!), more tourists (we were right by the Eurostar exit) and lots of travelling Brits passing through, usually to Cambridge it seemed, excitedly stocking up on tea & crumpet supplies for their onward journeys. 

- We were featured in Editer magazine, talking tips on how to make the perfect cup of tea http://editer.com/food-drink/tea/ 

- We served tea on a bespoke PINK G&P Brew Bar for Clinique’s Press day in aid of Great Ormond Street

Clinique HQ
Clinique HQ

- We took the van to Microsoft HQ for their Winter Wonderland staff party 

- We were on BBC World, broadcast all around the world (although strangely hard to catch in the UK), talking about the new, younger tea-drinker for a programme aptly named ‘Tea: a Revolution Brewing’. 

- We kept cold Christmas shoppers warm at Late Night Christmas Shopping at Covent Garden

Covent Garden
Covent Garden

- We took the Brew Bar out on it’s first real outing – to the Truman Brewery for the East London Design Show. 

East London Design Show
East London Design Show

- The lovely Bearleader Chronicle came down to Brockley Market to chat about tea & take some pics of our favourite Saturday market http://bearleaderchronicle.com/site/entry_009/ 

- Christmas online madness happened, so we had the tea-packing production line in full swing – like delivering rewards all over again! 

Gift Boxes
Gift Boxes

*pause for breath*

Then, after a much-needed break, we welcomed in 2014. We had big plans, renewed energy and great enthusiasm for all the exciting possibilities the year ahead would hold. The wonderful Oli & Harriet became an official part of the G&P team, manning the fort (aka van) at Kings Cross, while I took time to focus on the bigger picture – where the van would go next, where the Brew Bar would go next and even scarier, where G&P would go after that. 

PASTURES NEW

The answer to the first was not an easy one - we decided to keep up Brockley Market, but, with a heavy heart, to pull the van from Kings Cross from mid-February. We had done a full year there and loved it, but we needed a change, a new view out of the hatch and apart from anything else to make the most of Watson’s mobility. Since then we have had it at Canary Wharf, at the busy busy Southbank, in Shoreditch for Pancake Day, in Camden Lock for a day, and outside a shop for a shop launch. 

Camden Lock
Camden Lock
Southbank
Southbank

It is a very different rhythm to trading every day, but it has been good – apart from anything else we have met a lot more people, all of whom are seeing Watson & trying our tea for the first time, which is great. 

‘SIT IN OR TAKEWAY?’

As for the second, where to take the Brew Bar, we decided to shelter from the wind and rain and make our first foray into a fixed, indoor location. And not a bad indoor location either. For 4 weeks G&P was lucky enough to have a residency inside the beautiful tokyobike store in Shoreditch on Tabernacle Street. We love everything about them, from the clean design of their shop and products, to what they are all about, so it felt like a great fit and an exciting opportunity to try something new. We had our very own vinyl on the window, along with seating at what is surely one of the best people-watching spots in London. It was a whole new thing saying to customers ‘Would you like that to sit in or takeaway?’ And of course that also meant we had real cups and plates AND, in the absence of crumpets, lots of cake! It was great – we met some amazing people, many of whom we hope to work with in the future, it was very interesting being in a different part of London and we learned a huge amount about how a retail environment would work for tea, which will no doubt help us later down the line. Time Out even featured us in their ‘What to do this Weekend’ section. 

tokyobike
tokyobike
tokyobike
tokyobike
Cups & Plates
Cups & Plates
Time Out
Time Out

Finally, the space that the shop offered us allowed us to kick off our G&P Tea Tasting evenings which have been an exciting new thing for us. We hosted one every Tuesday during our time at tokyobike and were delighted by how much people seemed to enjoy them. We talked about tea, what it is and where it comes from, the different types and growing regions, before tasting, discussing and comparing a selection of teas. 

Tea Tasting
Tea Tasting

They were informal, but it was amazing to see how interested people were and how much they felt they had learned by the end – I had lovely emails following up to say how much they had enjoyed it so we are very keen to do more. Those first few dates sold out pretty quick so we have just opened up new dates in a new, beautiful North London location – I’d love to see some of you there or send it on to friends who might be interested. Tickets here: http://goodandpropertea.com/products and a review from one of our guests here: http://nicsays.tumblr.com/post/79786489767/tea-ii

TEA COCKTAILS

As we got to know our new Shoreditch home, we were delighted to be asked to provide a G&P Tea Cocktail Bar for the launch of a new shop on Redchurch Street, Seek no Further. We had the van parked outside serving up Darjeeling Cold Brews, and a G&P cocktail bar inside serving Pear Green TEAzers to London’s fashion press. 300 cocktails in 2 hours was no easy task, but thanks to some cocktail-shaking muscle I recruited for the night, they seemed to be going down a treat.

Seek no Further Launch
Seek no Further Launch
Darjeeling Cold Brews
Darjeeling Cold Brews
Pear & Green Tea MarTEAnis
Pear & Green Tea MarTEAnis

TEA TRAVELS: SALT LAKE CITY & ON TO INDIA

Finally, we have been on our first official business trip since we launched AND have another coming up! First up, I flew all the way to Salt Lake City, Utah, to spend 10 hours tasting teas and crafting recipes on some very exciting new tea-brewing equipment some guys there have been working on. Yes I know, I’m officially a tea geek, but it really was amazing and would look very nice in a Good & Proper Tea shop don’t you think? ; ) 

Tea Brewing Equipment
Tea Brewing Equipment

Next stop and my last piece of news for you – I leave TOMORROW for India! We are heading up into the hills, right into tea country, to visit the beautiful estates from where we source our Darjeeling and Assam. I cannot wait to try the teas right where they are grown and most importantly meet the team who make it all happen. So my next update will be photos and news from there… 

OTHER BITS & BOBS

The beautifully curated Taste Magazine featured us here: http://taste.icodesign.com/article/kickstart-your-food-truck

Velo-City-Girl came to see us at tokyobike and took some beautiful pics here: http://velo-city-girl.blogspot.co.uk/2014/03/bicycles-and-brews-good-proper-tea-at.html

The hungry-making Delicious magazine featured us on their ‘Living the Dream’ page below: 

Delicious mag
Delicious mag

The lovely sofa.com, for whom we made a bespoke G&P blend, came to visit and featured us on their Inspiration Corner: http://www.sofa.com/inspiration-corner/interviews/at-home-with-good-proper-teas-emilie-holmes

We got a weeny mention in last week's Stylist, within a big article on the greatness that is tea.

Stylist mag
Stylist mag

Update #26

Tea-Time Mondays

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Happy New Year! 

I hope you all had a lovely Christmas break (likely a distant memory now). It was great to see that so many of you chose to give tea to friends & family so I hope it went down well and that the year is off to a cracking start. Unfortunately ours began on a tow-truck, but after various mechanics poked around a bit in the engine, Watson is again fighting fit and ready to get going with 2014. We have lots of exciting plans for the year which we will tell you all about in due course.

For now I wanted to share with you the launch of our new 'Tea-Time Mondays' that kick off next week. You may remember that last year we offered to bring G&P to your offices to celebrate National Hot Tea Month? Well, despite still making me laugh that such a thing exists, it's that time again so naturally we want to join in.. 

So if any of you would like to have either the van or the Brew Bar come to your office to brighten up a wintery Monday then get in touch for details at emilie@goodandpropertea.com And do pass on to any others who might also be interested.. 

More soon on the rest. 

Emilie

G&P launches Tea-Time Mondays
G&P launches Tea-Time Mondays

Update #25 - For backers only

Tea for Christmas: 15% off for G&P Backers

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For backers only. If you're a backer of this project, please log in to read this post.


Update #24

G&P nominated for Best Startup - please vote!

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Hello!

Exciting news - G&P has been nominated for Best Startup in Tech City News Elevator Pitch Awards! Voting ends tonight so this is a slightly last minute request for you, my backers, to vote for G&P! One of the awards is People's Choice so we need your help to ramp up support and be in with the chance of winning...and the competition is tough so every vote will help. The results will be announced at the Awards Evening on Monday 25th November, which as it happens is also the date that marks 1 year since you all got me to my target!

VOTE HERE:

http://techcitynews.com/2013/11/14/the-elevator-pitch-awards-vote/

Thank you so much for your ongoing support - what better way to celebrate our 1 year anniversary than winning an award! 

Emilie


Update #23

G&P News: Festivals, Cold-Brews & Love under the hatch

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Yet again it has been too long since I last wrote – summer has come and gone in what feels like a flash so before it becomes too much of a distant memory I wanted to let you know what we have been up to. 

First and foremost 

Your names were at last put on the van! You are now forever a part of the G&P story and will travel with Watson wherever he goes. 

Cold Brew-skis

Sweltering weather in the city meaning Cold Brew soon became our bread & butter and I had to check I’d heard right when someone asked for a hot tea. Each day we had a different tea on the menu and I even had to get tips from a cocktail barman as the brew was served shaken on ice, extra cold. We also piloted our Cold Brew-skis – pure, cold-brewed tea in a bottle. It was brewed overnight every, bottled & labelled at my kitchen table the next morning and then served cold at lunch! The lucky customers at Kings Cross & Brockley who tried this limited edition seemed to love them so we will be working on these further in the hope of launching them proper next summer. 

School Sports Day

The only Kickstarter reward still outstanding was to our highest pledging backer, who, if funding was successful, had agreed to book us out for a school sports day. On the 15th June, Watson & I were therefore delighted to chug our way down to Cheam for our first day out of London since launch and had a lovely day serving tea & cake to the cold mums & dads on the sidelines, cheering on the various teams.

Festivals (& our first celebrity customer!) 

Although Watson’s heart remains in London, with all our fellow food traders travelling around the country from festival to festival, I found myself wanting to join in the fun. I was lucky enough to be offered a pitch at Wilderness Festival, Oxfordshire so I quickly agreed and set about planning. I managed to recruit a team of friends all too easily with the promise that “you’ll get a free ticket plus food & booze - may need to help out in the van at some point but should be pretty relaxed”. Little did I know the next four days was to be far from relaxed. From 8am until 2am, tea and crumpets were flying out of the hatch. After a bit of a scrabble to keep up on the first day, we had to invent a new system to manage the pace and make sure these drunk/hungover/tired/cold people were getting their brews as quickly as possible! The best thing was just not to look out the front, keep our heads down and keep brewing as the queue didn’t seem to get any shorter! But we got through it. We laughed a lot, had great feedback from customers, lots of regulars over the course of the weekend and were more efficient than ever. And despite aching legs, croaky voices and chronic lack of sleep, my poor friends, having been falsely promised a weekend of music-fuelled fun, instead worked tirelessly to pull it off. Not only will I feel eternally grateful for their help, but seeing the endless line of people waiting to get their cup of G&P was also a very surreal moment and one I’m not sure I’ll ever forget. 

Team Wilderness
Team Wilderness
Crumpet factory
Crumpet factory
We did it!
We did it!

After a week or so back at the comparatively calm Kings Cross, and just as the summer felt like it was coming to an end, another festival invite came in. This time, End of the Road - a little known but much-loved gem of an event with an incredible music line-up. We couldn’t resist dragging that summer feeling out a bit longer and were very honoured to be asked so didn’t hesitate in confirming our attendance. So Watson & I and a last minute team of crumpeteers headed to deepest, darkest Dorset. We had a bit of a hairy journey struggling up hills with a very heavy load - with no shops for miles around there would be no emergency runs for milk or butter so we really were full to the brim with supplies! The festival was another great success – as crazy as Wilderness but with some Sigur Ros thrown in – and we were particularly excited to serve none other than JARVIS COCKER a Good & Proper brew. I’m tempted to put the photo on the wall of the van in the hope that it might be the start of a ‘celebrity customer’ wall but I’m not sure there’ll be many more anytime soon! 

Jarv!
Jarv!
Iced Tea Bar
Iced Tea Bar

We were also at Soho House's amazing House Festival in aid of War Child and KERB's Saturday event at Granary Square, both of which were great, sunny events. 

House Festival
House Festival
Last man standing @ KERB Saturday
Last man standing @ KERB Saturday

Back to school

We’ve had a couple of events since, including Vodafone Fashion Weekend at Somerset House and the Classic Car Boot at the Southbank, but have otherwise returned to our posts at Kings Cross and Brockley Market where the cold brews have been replaced with warming hot ones and familiar faces from Central Saint Martins have returned post-break. So you can still find us there anytime you’re in town.. 

Southbank: Classic Car Boot
Southbank: Classic Car Boot

And finally… 

We’ve had a flurry of press excitement, seemingly all at once, and been lucky enough to be featured in the following since I last wrote: 

Waitrose Magazine (Aug issue): 

"Tea: the new Flat White"
"Tea: the new Flat White"

Remodellista: http://www.remodelista.com/posts/good-and-proper-tea-truck-in-london

Stylist (these aren’t my own words I hasten to add!): http://www.stylist.co.uk/stylist-network/work-life/work-life-emilie-holmes-founder-good-and-proper-tea 

Stella Magazine/Telegraph online: http://fashion.telegraph.co.uk/news-features/TMG10349666/The-Style-Agenda-October-4-10.html 

Watson has also been featured in the latest Eurostar campaign airing this week! Apparently, if you come to London, you could meet the love of your life under the hatch of a certain tea van! See if you can spot him in the London film here: http://stories.eurostar.com/ 

Filming for Eurostar ad
Filming for Eurostar ad

So there is our news. Despite lots of great stuff, it is still a very long journey ahead (if I had a penny for every time someone asked me for a coffee…) but I am more excited than ever about the future of G&P and hope you are too. 

Come and see us if ever you can and in the meantime, happy brewing and keep your eyes peeled for a new member of the team: Moriartea, a stand-alone Brew Bar being built as we speak : )  


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    One of the first ever bags of Good & Proper tea - choose from our selection of blacks, greens and oolongs! Plus a Good & Proper illustrated postcard, G&P loyalty card and your name listed on the website as one of the founding supporters.

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    Two of the first ever bags of Good & Proper tea - choose from our selection of blacks, greens and oolongs! AND one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper. Plus illustrated postcard, G&P loyalty card and your name listed on the website as one of the founding supporters.

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    *Great for Christmas presents!* Gift pack of 3 of the first ever bags of Good & Proper tea - choose from our selection of blacks, greens and oolongs AND get a Good & Proper in-cup brewer to make brewing the teas that bit easier...All beautifully presented in a gift box ready to put under the tree. Plus you'll get one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper, an illustrated postcard, G&P loyalty card and your name listed on both the website AND the van as one of the founding supporters.

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    *Great for Christmas presents!* Exclusively for Kickstarter backers, a 6 month subscription to Good & Proper tea for you or a friend, with a packet of tea sent to your door every month. Either choose to receive your favourites or try something new by letting us send you a different tea each time. You'll also receive a Good & Proper in-cup brewer with your first delivery to make brewing the teas that bit easier...Plus you'll get one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper, an illustrated postcard, G&P loyalty card and your name listed on both the website AND the van as one of the founding supporters. NB Backers can choose to have 6 x packets of tea in one delivery if preferred (international backers can ONLY choose this option)

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    *Great for Christmas presents!* Exclusively for Kickstarter backers, a 12 month subscription to Good & Proper tea for you or a friend, with a packet of tea sent to your door every month for a whole year! Either choose to receive your favourites or try something new by letting us send you a different tea each time. You'll also receive a Good & Proper in-cup brewer with your first delivery to make brewing the teas that bit easier...Plus you'll get one of our beautiful illustrated cotton tote bags, designed exclusively for Good & Proper, an illustrated postcard, G&P loyalty card and your name listed on both the website AND the van as one of the founding supporters. NB Backers can choose to have 2 x 6 month subscriptions instead for you AND a friend if preferred, and we'll make sure you both get the in-cup brewer too. International backers can choose to have equivalent number of packets of tea in one delivery.

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    Exclusively for Kickstarter backers only, a private tea tasting event at your home for you and 9 friends. Guests will be taken through the basics of where teas are grown, how they are processed, health benefits and more! Most importantly we'll discuss what differentiates one tea from another and even taste the difference, helping you find your favourite. Each guest will also receive a packet of Good & Proper tea plus in-cup brewer for easy brewing, meaning they'll leave with everything they need to make a delicious cuppa at home. No more tea bags! As the host, you will also have your name listed on both the website AND van as one of the founding supporters. NB Backers can also choose to have equivalent number of packs of tea/brewers. International backers should opt for this option only.

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    Free hire of the van for your event, party or wedding. We will bring the van to you, wherever the event is in the UK and serve Good & Proper tea, adding a completely unique touch to your event! Call out fee, plus all the tea up to 100 guests can drink (!) will be included. Food/champagne/tea cocktails etc can also be served from the van but at an additional cost. Full details on request. NB Don't worry if you don't have an event coming up - this reward can be swapped for 4 x 12 month subscription(s) for your and/or your friends or equivalent number of packs of tea/brewers.

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Funding period

- (25 days)