Project image
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$29,211
pledged of $8,888pledged of $8,888 goal
507
backers
9days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, November 30 2019 7:05 PM UTC +00:00.

The Brady Tarot: Second Edition

The second edition of the Brady Tarot, an artist's deck that journeys through the spirit of the North American wilderness.

The Brady Tarot: Second Edition

The second edition of the Brady Tarot, an artist's deck that journeys through the spirit of the North American wilderness.

$29,211
pledged of $8,888pledged of $8,888 goal
507
backers
9days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, November 30 2019 7:05 PM UTC +00:00.

About

Box concept animation (subject to evolution)
Cards from the first edition

Hi again, Kickstarter! I'm Denver-based artist and printmaker Emi Brady returning to the Kickstarter Motherland.

Almost 3 years ago, I launched a Kickstarter to fund the creation and publication of my North American nature-themed tarot deck of hand-colored linocuts, The Brady Tarot. It took 16 months to carve, print, and hand-color all 78 cards and another 4-5 months of production. During this time, my backers and I all shared in the triumphs and tribulations that go along with bringing a project like this to life (the process of which I thoroughly documented here).

3 years later, all of the first edition's 3,000 copies of the Brady Tarot have left the nest, and it's already time to reprint. I am determined to continue self-publishing this deck, and can only do that with your help. Please join me in bringing the second edition into the world and to follow along while I document the process!

After listening carefully to feedback on the first edition, I have made some changes that I believe will make this second edition even better than the first.

What Will Change

  •  The cards themselves will be slightly larger (7.5 cm x 12.7 cm versus 7 cm x 12 cm) (3"x 5" versus 2.75"x  4.72"), and the images will be semi-borderless (without the white borders). This small change in size and formatting increases the image area on the cards by nearly 30%! A bigger size means it will be even easier to fall into the images. It also makes them more true to the original linocuts in terms of length-and-width ratios.
  •  The cardbacks will be fully reversible, making it easier to do readings with reversals. 
  •  The second edition will be more affordable because of box design changes. While the wooden box was a big selling point in the first edition, it was the only reason why the final product retailed for $65. And it was heavy! Nearly 2 pounds. By moving to chipboard boxes, I am able to decrease the price by 30% while providing a much more lightweight and portable package. And a portable package makes it easier to take the cards with you on your visits into the wilderness, where this deck really shines!

What Will Not Change 

  •  Rachel Pollack's full-length book will still be included. There will also be access to a digital download of the book in this edition! Rachel's contribution to this project is invaluable and I believe necessary to understanding much of the work's context for those not well-versed in animal behavior and Native American mythology. There will be a few very small changes in the text because of fact-checking errors in the first edition, and the layout may change slightly because of changes to book size.
  •  The thick cardstock, "rose petal" matte finish, and the matte gold edges will not change. This made the first edition so special, and it will not change for the second edition. I am using the same printer for the second edition, so it should not be a problem.
  •  This second edition's package and book design will still be a high-quality product that is a pleasure to work with. I am continuing my collaboration with the brilliant Denver-based Rob Miller of LOOPHOLE, the same dude who designed the first edition's book layout and packaging. The final product will be thoughtful, beautiful, sturdy, and free of price tags and barcodes, just like the first! The design has not finalized at this time, but there will be an update soon with the done deal!
  •  The images themselves and their content will not change. I received some requests for new cards in the second edition. I believe the 78 cards in the Brady Tarot are a complete body of work, and I do not plan on reworking or adding onto it. I also received some requests for a deck without keywords, as there was some mixed feelings about their presence in the Minor Arcana. Making this deck keyword-free would require me to carve, print, and hand-color all new images (which took 16 months the last time). I invite anyone who is on the fence about the deck because of the presence of keywords to consider them as jumping-off points or seeds for conversations in readings for others.
  •  Portions of the proceeds will still go to North American-based environmental and indigenous non-profits. Through the first edition, I was able to give several thousand dollars to both the Indigenous Environmental Network and Earthjustice! I will continue to prioritize the support of indigenous populations and the environment with this second edition.
IEN and Earthjustice

Timeline

I'm shooting for May 2020 to start shipping. Once this Kickstarter ends at the end of November, all the files have already been sent to the printer. By mid-December, the final payment will go through, and the deck will go into production. Delays are almost inevitable during production, so I'd give it 10 weeks. Decks are shipped out from the printer around the beginning of March. Shipping and customs takes about 6 weeks. So if there aren't more delays that I haven't accounted for, the decks should get to me mid April!

Of course, delays always happen, so May 2020 still gives us some wiggle room.

Render of box, book, and card design

Rewards

The first Kickstarter had a lot of cool rewards that I really enjoyed creating, and this campaign is no different! You may recognize some of the rewards, but there are plenty of new, high quality goodies to choose from, too. If the funding goal is met, I also have several brand-new rewards in mind for stretch goals as well as some extra freebies for deck backers!

The Brady Tarot, Second Edition

What this Kickstarter is all about! Included is the 78-card deck and Rachel Pollack's full-length guidebook within a custom box. The cards will measure 3"x 5" (7.5 cm x 12.7 cm). More info on finalized box and book design to come soon!

A tidy package! (gilded edges are not pictured, but will be included)

Vinyl Stickers

These durable stickers measure 3"x5" (7.6cmx12.7cm). They are UV-coated to protect against fading and cracking. Choose from:

  • I: The Magician
  • II: The High Priestess
  • III: The Empress
  • IX: The Hermit
  • XIII: Death
  • XVII: The Star
  • XVIII: The Moon
  • XIX: The Sun
  • Ace of Feathers: Inspiration
  • Ace of Horns: Joy
  • Ace of Arrows: Truth
  • Ace of Roots: Enchantment

You can see the images here!

Vinyl stickers

Elements Bumper Sticker Pack

A pack of 4 vinyl stickers of the 4 elements from the Brady Tarot: Feathers, Horns, Arrows, and Roots. These are large and hefty stickers with a UV coating to protect them from fading and cracking.

4 Elements Bumper Stickers
I rock'em 💖

Altar Cards

Beautiful, fully reversable high-quality digital reproductions on thick coverstock. Each is hand-tipped in gold by the artist on both sides. These measure 6"x9" (15.25cm  x  22.86cm). 

Choose from any of the 78 images from the deck! You can see the images here

6"x 9"altar card (one of 78)
Altar cards are double sided!

Ritual Candles

A white, unscented candle in a glass jar with any image from the list below. Each candle features a hand-painted gold rim, a drawing by the artist of the card's corresponding element on the back, and a signature and date on the bottom.

Choose from:

  • I: The Magician
  • II: The High Priestess
  • III: The Empress
  • IX: The Hermit
  • XIII: Death
  • XVII: The Star
  • XVIII: The Moon
  • XIX: The Sun
  • Ace of Feathers: Inspiration
  • Ace of Horns: Joy
  • Ace of Arrows: Truth
  • Ace of Roots: Enchantment

You can see the images here!

The Hermit as a ritual candle
Hand-painted gold rim
Example of element drawing (Roots/Earth)

Pint Glasses

 A set of 4 standard-sized pint glasses with images of the Hermit, the Star, Death, and Strength.

Set of 4 pint glasses

Colored and Uncolored Prints

Both colored and uncolored prints are offered on this Kickstarter.

I will take orders for hand-colored prints for the duration of this campaign. Colored prints are KICKSTARTER EXCLUSIVE, and are the only way you can own a full-sized color reproduction from this suite of prints (aside from buying the full set).

Custom framing will be an add-on option for any of these prints. This is a service offered by my friend and professional tuff guy who owns Parallel Lines Framing based in Denver, CO. Framing will be offered as an add-on once the campaign is complete and it moves to Backerkit.

You can see all the uncolored prints here, and all colored prints here.


The Hermit uncolored (framed)

The Hermit hand-colored

 Stretch Goal #1: Enamel Pins

3 designs featuring the Empress, the Hermit, and the Sun. You can buy them individually for $8 each, or as a set of 3 for $20.

These are high-quality soft enamel pins that have a matte black  finish. On the back of the pins will be the Brady Tarot logo. Each will  have two points of attachment, so they won't flip the wrong way when  you're sporting them. They will each come attached to their own cute  little cards, too!

Stretch Goal #2: 10 Pack of Postcards

These standard-sized postcards are full black bleed prints, and have a soft finish over the images much like the tarot cards. You can either choose 10 images from the deck yourself, or get a "postcard reading" from me and let me randomly draw them for you! On the reverse is all the stuff you need to send  postcards to your buds! People still do that, right?

You should write to your friends more.

Stretch Goal #3: Elemental 5-Pin Set

This is a 5-pack of soft enamel pins, which includes 1 Horn pin, 1 Root pin, 1 Feather pin, and 2 Arrow pins (the Arrow is split into two). These pins will have a dark nickel finish, which I think will really make 'em look classy. They'll come packaged with a backing card made specifically for this set! This set retails at $30.

Elemental Enamel Pins

Stretch Goal #4: ??????

Unlocks at $33,333! Stay tuned.

Kickstarter-Exclusive FREEBIES for Deck Pledgers

Each included free with every deck! Kickstarter exclusive!!

Hermit sticker!

 ADD-ONS

Since Kickstarter only allows you to "officially" pledge for one item, you can "add-on" the cost of any additional item you want to your pledge to get more! Please add the price listed for your country after the math problem. Here's a handy table to help with the total, and here's a calculator!


table-o-addons

Thanks so much, everyone! Looking forward to sharing this second edition with you!

-Emi Brady

Risks and challenges

The biggest and most likely risk is that it takes longer than expected. There are a lot of hurdles in production, and there are almost always unforseen delays. I will keep everyone FREQUENTLY updated on any delays. The first Kickstarter taught me a lot, so I am confident in my ability to fulfill every single item on every single order.

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Support

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    Holiday Gift Card

    Although the Brady Tarot won't be ready before the holidays, this card can be given in the meantime if you were buying with someone in mind! The card is a high quality cardstock with a matte finish. The image of the Hermit will be on the front and "The Brady Tarot" "in your hands May 2020" with a QR code on the reverse. The QR will link to Kickstarter so the receiver can track the deck's progress.

    Cards will ship as soon as the Kickstarter ends at the end of November 2019. This is only for those who have pledged for decks!

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    Postcard from the Artist

    You will receive one postcard of a random image from the deck with a personalized thank-you from the artist.

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    3"x5" Vinyl Sticker

    Your choice of one vinyl sticker. The durable stickers measure 3"x5" (7.6cmx12.7cm) Choose from:

    I: The Magician
    II: The High Priestess
    III: The Empress
    IX: The Hermit
    XIII: Death
    XVII: The Star
    XVIII: The Moon
    XIX: The Sun
    Ace of Feathers: Inspiration
    Ace of Horns: Joy
    Ace of Arrows: Truth
    Ace of Roots: Enchantment

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    Single Enamel Pin

    Your choice of the Hermit, the Sun, and the Empress on a soft enamel pin with matte black finish. Each has a height of 1.75 in (4.45 cm) and will have the Brady Tarot logo embossed on the back.

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    Single Altar Card

    Beautiful, fully reversable high-quality digital reproductions on thick coverstock. Each is hand-tipped in gold by the artist on both sides. These measure 6"x9" (15.25cm x 22.86cm).

    Choose from any image from the deck!

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    Ritual Candle

    One white unscented candle in a glass jar with any image from the list below. Each candle features a hand-painted gold rim, a drawing by the artist of the corresponding element on the back, and is signed and dated on the bottom.

    Choose from:
    I: The Magician
    II: The High Priestess
    III: The Empress
    IX: The Hermit
    XIII: Death
    XVII: The Star
    XVIII: The Moon
    XIX: The Sun
    Ace of Feathers: Inspiration
    Ace of Horns: Joy
    Ace of Arrows: Truth
    Ace of Roots: Enchantment

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    4 Elements Bumper Sticker Pack

    A pack of 4 vinyl stickers of the 4 elements from the Brady Tarot: Feathers, Horns, Arrows, and Roots. These are large and hefty stickers with a UV coating to protect them from fading and cracking.

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    Set of 3 Enamel Pins

    A 3 pin pack featuring the Hermit, the Sun, and the Empress on a soft enamel pin with matte black finish. Each has a height of 1.75 in (4.45 cm) and will have the Brady Tarot logo embossed on the back.

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    10-Pack of Postcards

    These standard-sized postcards are full black bleed prints, and have a soft finish over the images much like the cards. You can either choose 10 images from the deck yourself, or get a "postcard reading" from me and let me randomly draw them for you! On the reverse is all the stuff you need to send postcards to your buds! People still do that, right?

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    Elements 5-Pin Set

    This is a 5-pack of soft enamel pins, which includes 1 Horn pin, 1 Root pin, 1 Feather pin, and 2 Arrow pins (the Arrow is split into two). These pins will have a dark nickel finish, which I think will really make 'em look classy. They'll come packaged with a backing card made specifically for this set! Please see the image of the reward under "Rewards" for pin sizes and images.

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    Set of 4 Altar Cards

    Get 4 altar cards for the price of 3!

    Choose any 4 images from the deck! This is a great option if you would like all 4 court cards from one suit, e.g. the Daughter, Son, Mother, and Father of Feathers.

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    Set of 4 Pint Glasses: Major Arcana

    A set of 4 standard size pint glasses featuring black prints of the Hermit, the Star, Strength, and Death.

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    The Brady Tarot Second Edition Deck

    The second edition of the Brady Tarot. It includes a full color 78-card deck, the full-length companion book authored by Rachel Pollack, and a custom chipboard box. Cards will measure 3"x5" (75 mm x 127 mm).

    Box and book designs will be finalized as the Kickstarter progresses, so please check the campaign for a description of the box!

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    Uncolored Print

    One uncolored linocut print, printed from the original linoblock. Choose from any of the 78 images from the deck!

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    The Magician Bundle

    A bundle that includes your choice of one altar card, one candle, one sticker, and a copy of the second edition of the Brady Tarot

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    61 backers
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    Deck + Reading from the Artist

    You will receive one deck and one tarot reading from the artist. Readings are given either in person or on the artist's studio in Denver, CO.

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    The Lovers Bundle

    2 decks with your choice of 2 altar cards, 2 stickers, and 2 candles.

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    14 backers
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    Mother of Feathers Bundle

    4 altar cards, an uncolored print, 4 stickers, a pack of elemental bumper stickers, and a copy of the second edition of the Brady Tarot.

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    Hand-colored Print KICKSTARTER EXCLUSIVE

    One linocut print in full color. Measures 10"x 16". These prints are individually hand-colored by the artist, and Kickstarter is the ONLY WAY you can get a full-scale color reproduction of these images.

    Hand-coloring is very labor-intensive. Please allow some extra time for these prints to ship.

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    A Full Set of 78 Altar Cards

    A full 78-card set of the 6"x9" altar cards! You receive one card per image in the deck. You save over $175 with the full set!

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    Uncolored Linocut Suite

    The full suite of 80 uncolored linocut prints. This collection will come in a custom box, and a signed copy of both the first and second edition decks are included.

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    Hand-Colored Linocut Suite

    The entire suite of hand-colored linocuts from the first edition of the fine art prints. Each print is finished with a UV-protective varnish. This collection will come in a custom box, and a signed copy of both the first and second edition decks are included.

    Please allow extra time for hand-colored prints to ship, as it is a very labor-intensive process.

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    Pledge $35 or more About $35

    The Brady Tarot Deck: Early Bird

    The early bird special! 100 backers can get the deck at a discounted rate! Limit one early bird price per backer.

    The second edition of the Brady Tarot. It includes a full color 78-card deck, the full-length companion book authored by Rachel Pollack, and a custom chipboard box. Cards will measure 3"x5" (75 mm x 127 mm).

    Box and book design will be finalized as the Kickstarter progresses, so please check the campaign for a description of the box!

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    Reward no longer available 100 backers
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    Pledge $45 or more About $45

    The Brady Tarot Second Edition Deck

    The second edition of the Brady Tarot. It includes a full color 78-card deck, the full-length companion book authored by Rachel Pollack, and a custom chipboard box. Cards will measure 3"x5" (75 mm x 127 mm).

    Box and book designs will be finalized as the Kickstarter progresses, so please check the campaign for a description of the box!

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    Ships to Anywhere in the world
    Reward no longer available 50 backers
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