Funded! This project was successfully funded on April 6, 2011.

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      Creator Jessica Lin on April 6, 2012

      I never received my salt from these guys.

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      Creator Meredith A. Conti on August 10, 2011

      Um, but super sad to see I missed ever eating there! :'( Clearly I need to pay better attention to my Kickstarter updates...

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      Creator Meredith A. Conti on August 10, 2011

      Salt arrived today--yay!

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      Creator Danila on May 9, 2011

      Hi! Hope all is ging well. Have you put up the names of the backers on the wall? Could we have a pic? Thank you!

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      Creator Michelle Fedder on May 4, 2011

      Never did get my salt :-(

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      Creator ritesh on April 4, 2011

      Love this idea.... great ...

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      Creator K K on March 13, 2011

      "Abandoned restaurant" my ass. The venue is in SoHo, not the boonies of Brooklyn.

      And frog's legs, venison and foie gras on the same menu? DId you just get out of chef school in 1983?! No one wants to eat this crap anymore! Wake up and smell the organic veggies!

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      Creator David Biggs on March 10, 2011

      In NY in a couple of weeks so interested in seeing what you have done; fantastic idea! Hoping my name is up somewhere in the restaurant for my small donation I want to be a part of it. Thanks.

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      Creator britta on March 7, 2011

      hi, we enjoyed our meal on saturday and thought the service was great, but it would have been nice to have been recognized in some way for supporting. i had included a note in my online reservation.

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      Creator Gretchen Smith on February 12, 2011

      My team from the midwest would be interested in participating in this project. We are looking for a venue for our work. Can you please call me at 270-243-0444 or e-mail Thanks.

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      Creator Macnyc on February 6, 2011

      When you're in love, you feel invincible - and - the subway pulls into the station just as you hit the bottom stair (but only when you're together)!

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      Creator Marky on February 6, 2011

      This is a fantastic concept. Good luck with it!

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      Creator George Mallis on February 3, 2011

      Dined at the restaurant Saturday evening. Food was excellent, as was the service, and the place was cool.
      One little complaint: When the room filled up, the noise level was intense (much of it due to one boisterous group). Any way to dampen the noise?

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      Creator adriznne on February 3, 2011

      i would love to see a vegetarian or vegan theme. can't wait to eat but going to have to skip some of the courses on this first menu :(

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      Creator britta on February 3, 2011

      hi, will backers have dibs on reservations? would love to book ... thanks!

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      Creator Threemoons on January 25, 2011

      Beyond brilliant. In for $100. Can't wait to hit Dovetail. In the meantime, where to begin with suggesting themes? I would love to see a pop-up German-style Christmas market with AUTHENTIC food--real gluhwein, the amazing gingerbread from South Germany, schweinhaxe, etc. Perfect for this cold weather...

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      Creator Matt Swanston on January 14, 2011

      Love this idea and can't wait to come and visit!

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      Creator Bosco Hernandez on January 12, 2011

      I love the idea. I am afraid of the disposable culture it creates. Are there any plans for this to be sustainable? I think all of this things should be taken into consideration if this project wants to go from just a cool idea to something brilliant. We don't have to sacrifice innovation for sustainability or vice versa. The trick is how to do it, and not just green wash it as sustainable.

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      Creator Don B on January 11, 2011

      WOW. I just had this idea a week ago! Seriously, one of these days I'm going to go back in time so I can get to doing my idea before somebody else. Bullet trains...also my idea! (And then I found out they already existed.)
      My wife saw this here on KickStarter, and turned to me with a look of amazement. "Wasn't this your idea?!"
      No, but seriously, I think this is a great idea! (I just happened to have had it, too.) Kudos and good luck with this endeavor!

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      Creator Ben Faden on January 11, 2011

      Hi guys- I work at Tripleseat, and we are all huge foodies and are all very excited about this project. We are a web based sales and event management application for restaurants that helps build the private dinning business and steam lines the event planning process- and we would like to donate (if interested) our software to this restaurant free of charge. Good luck and we'll see you there!

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      Creator Christopher Howard on January 9, 2011

      Brilliant, John. See you there.

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      Creator Justin on January 8, 2011

      Sounds like a really great project. It's very fitting in NYC too, because there are always new ventures that are opening and closing in the same spaces.
      I would like to see an additional pledge offer: attendance opportunities. Allow supporters dinner for two to attend some or all of the new incarnations of the restaurant. This would be a fantastic experiential opportunity to allow supporters to actually see the transformations first-hand. Hows about it?

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      Creator What Happens When on January 6, 2011


      Thanks for your comments! In response:

      Perry, the $2500 pledge comes with a variety of rewards, one of them being dinner for two at the restaurant.

      Products UK, we're definitely open to using televised screening at some point. If you have any ideas or are interested in collaborating, please email Our creative director will get back to you asap!

      Gerard, thank you so much for setting a unique precedent at le jardin bistro. Please come in and say hello! We'd love to hear your thoughts and are so thankful for such an amazing location.

      More soon! And thanks again to everyone for their feedback.

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      Creator Gerard Maurice on January 6, 2011

      good luck tou you
      my name is gerard maurice and I was the chef who opened the place called le jardin bistro a long time ago
      I wish you the best

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      Creator Products UK Ltd on January 5, 2011

      Hi to all involved, i had a similar idea in London 8 years ago ,i was trying to get a themed restaurant together using Plasma screens all around ,changing the menu with theme .
      Indian food live cam from TAJ MAHAL , Chinese food live cam from HongKong Harbour, Thai food live cam from Bangkok, etc etc .
      Would you be using Televised screening ?

      Best of luck

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      Creator Perry Chen on January 5, 2011

      would you consider offering a reward of dinner at the restaurant?

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      Creator Maryn McKenna on January 5, 2011

      Pledged! But where are you collecting the memories/inspirations?

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      Creator Brian Desrosiers-Tam on January 5, 2011

      Just saw the article in the Good luck to you all, sounds great. Maybe we'll be in NYC and hope to visit! Cheers from Toronto.

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  • Pledge $5 or more
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    169 backers

    Your name on the wall at What Happens When

  • Pledge $25 or more
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    174 backers

    Your name on the wall at What Happens When + 1 bottle handmade artisanal Fennel salt by Chef John Fraser

  • Pledge $100 or more
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    53 backers

    Your name on the wall at What Happens When + a packaged set of handmade artisanal salt trio by Chef John Fraser: Fennel, Chai Curry, Paprika Coffee

  • Pledge $250 or more
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    4 backers

    All of the above + the 'What Happens When Making' zine: a hand bound best-of photo collection (includes food photography and candid-behind-the-scenes-shots of the making of What Happens When)

  • Pledge $500 or more
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    7 backers

    All of the above + 3 printed menus from What Happens When with enclosed recipes of every dish from our kitchen (sent to you monthly)

  • Pledge $1,000 or more
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    0 backers

    All of the above + a 3 month selection of original soundscapes from What Happens When (delivered monthly in limited edition designed packaging)

  • Pledge $2,500 or more
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    1 backer

    All of the above + dinner for two from Chef John Fraser on the closing night of your choice at What Happens When (reward is transferable) + the What Happens When Anthology (a collection of photographs, drawings, anecdotes, and hidden recipes that document the 9 month installation)

Funding period

- (90 days)