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A New York based watch company developing our own in-house movement.
45 backers pledged $13,654 to help bring this project to life.
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EMERSON AND MICHAEL NEW YORK. A THIN SWISS AUTOMATIC WATCH. project video thumbnail
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Hello, 

I am a self-taught watchmaker and the founder of Emerson and Michael. We are a small New York-based watch startup that designs and produces our own watches.

More recently Emerson and Michael partnered with various different manufacturers to enable us to produce watches in greater quantity while maintaining our standard of quality.

For our first collection we wanted to make something beautiful that represents quality and reliability. We put a lot of time and love into this collection. We are starting with the ETA Swiss automatic and Miyota automatic movements. These are excellent movements and just about every major luxury watch brand has used them and continues to use them.

With this particular watch we wanted to make something that feels like the beautiful place where all of our watches originate. That's why we call this, the watch that feels like New York.

WE WERE GUIDED BY FOUR DESIGN PRINCIPLES

  • CLASSIC DESIGN 
  • SUPERLATIVE QUALITY 
  • SLEEK COMFORT
  • DIVERSE OPTIONS 

We wanted our first limited edition collection to capture the diversity of New York. The collection features nine different watches.

The case comes in four options, 316L stainless steel, gold tone, PVD stainless steel and bronze. The dial comes in eight varieties. There are also six strap options including natural leather and high quality nylon.

GOLD TONE STAINLESS STEEL ON BLACK LEATHER STRAP

BRONZE CASE ON BROWN LEATHER STRAP WITH MONOCHROME BLUE OMBRÉ DIAL

STAINLESS ON BLACK LEATHER WITH BLUE AND BROWN OMBRÉ DIAL

BRONZE ON BROWN LEATHER WITH GREEN AND BROWN OMBRÉ DIAL

STAINLESS STEEL ON BLACK LEATHER WITH BLUE AND GREEN OMBRÉ DIAL

BRONZE ON BROWN LEATHER WITH GREEN AND TURQUOISE OMBRÉ DIAL

STAINLESS STEEL ON BLACK LEATHER WITH GREEN AND BROWN OMBRÉ DIAL

STAINLESS STEEL ON BLACK LEATHER WITH CLASSIC WHITE DIAL

BLACK PVD STAINLESS STEEL ON DOUBLE BLACK LEATHER STRAP, WITH MONO BLUE OMBRÉ DIAL

STRAP OPTIONS

No matter where you live or work in the world, whether you're having brunch in New York's Hudson Valley or in a business meeting in Switzerland, you will find a version that fits your lifestyle.

CLASSIC DESIGN

At first glance you might assume that the watch is simple, however you will quickly note the sophistication and charm.

As we looked through old photographs of iconic New Yorkers we noticed that the trench watch was an ever present timepiece. Early 20th century trench watches were made from robust pocket watches. Taking things a step further our case was designed to resemble the open face of a pocket watch. This feature gives the case a more sculptural dimension. The vintage curved dial perfectly punctuates the design making for a wrist presence that is substantial and classic.

The lovely curved dial has a life of its own. The indications on the ombré dial dance in the light as you move your wrist, with a metallic translucence that must be seen to truly appreciate. Each ombré dial is made up of not one but two colors.

At 40mm the case size hits the sweet spot for both men and women.

SUPERLATIVE QUALITY

This watch doesn't just have a handsome face. The robust automatic heartbeat insures it's long-lasting accuracy.

The Swiss ETA 2824 movement has long been known for its accuracy. And can be found in luxury watches 20 times the price of ours.

The Miyota 821A is no slouch either, also known for its accuracy, and found in luxury watches up to 15 times the price of ours.

The convenience of the automatic movement means you won't have to worry about replacing a battery or winding it. It winds itself as you naturally move throughout the day. With up to 42 hours of power reserve, it will even keep accurate time on your dresser at night while you rest.

The sapphire crystal ensures the highest level of scratch resistance and visibility. It features a beautiful curve which complements the curvature of the dial.

  • Movement: Swiss automatic ETA 2824 or Miyota 821A Automatic. 
  • Power Reserve: 38-42 Hours. 
  • Crystal: Sapphire (Front and Back). 
  • Water Resistance: 5ATM/50Meters. 
  • Case: 316L Stainless Steel, PVD coated Stainless Steel, Bronze. 
  • Strap: Natural leather, Nylon. 
  • Case Diameter: 40 mm. 
  • Lug To Lug: 46 mm. 
  • Case Thickness: 9.2 mm. 
  • Lug Width: 20 mm. 
  • WARRANTY: 2 years.

SLEEK COMFORT

The case is just 9.2 mm without the sapphire crystal. It is designed to fit your active lifestyle, or neatly tuck underneath your shirt cuff.

The modified Zulu strap sits very close to the wrist while ensuring a secure hold.

This watch is so comfortable to wear you will forget you have it on.

THE PROTOTYPE PROCESS 

 The prototype was designed and built from the ground up, right here in New York. We didn't just sketch a design and send it to a manufacturer. This gave us invaluable insight into every aspect of what goes into manufacturing this watch.

CONCEPT SKETCH

3D DRAWING

3D RENDERING

DIAL DESIGN

HAND DESIGN

FINAL RENDER

3D PRINTED SAMPLE

CNC MILLED CASE

PERFECTING THE DIAL TOOK A FEW TRIALS

THE FINISHED PRODUCT AND PHOTO SHOOT

WE ARE READY TO LAUNCH AND WE NEED YOUR HELP 

For our production model we are now working closely with manufacturers. Our manufacturers have years of experience in the business of producing watches and use state of the art manufacturing techniques such as CNC milling and laser cutting to ensure the highest quality finished product.

With your backing you will take part in the startup of an American made watch company and receive a beautiful timepiece to commemorate your support. Even if we do not reach our funding goal you will still receive your watch.

PRODUCTION TIMELINE

RISK AND CHALLENGES 

As with any undertaking there are always risks and challenges. Fortunately we are walking a road well tread. I mentioned previously I have been producing watches for almost 2 decades so I understand the challenges that come with this process.

Emerson and Michael’s goal from the start has always been to remove the risk to the customer. This is why we chose to use crowdfunding to start with, since it is such a safe environment where accountability ensures a high-quality product.

Our manufacturers are some of the best in the business, and we have given ourselves plenty of time for quality control to make sure that each watch meets our specifications.

OUR LONG TERM MISSION 

As previously mentioned our long-term goal is to put our own proprietary movement into production.

I got my start designing and making diamond engagement rings, a trade I have been in for the past 20 years. My love for detail eventually led me to watchmaking. I made my first watch, which featured a Swiss movement, in 1999 and it still runs. Since then I have produced quite a few watches with mechanical and automatic movements inside. Two years ago I embarked on the challenge of developing my own automatic movement. So far it is 75% complete and I aim to have it done by mid to late 2018. This will be part of our own collection of mechanical an automatic movements including what we call the worlds most unique tourbillion.

The prototype for the automatic movement is being entirely made in the United States using many different manufacturers. For the production model we are exploring the option of continuing to use mostly stateside manufactures or even manufacturing it ourselves. We are also open to the option of working along with overseas manufacturers.

The process has been quite expensive and we’ve met with many challenges along the way, however we are confident that we can pull this off especially with the help of crowdfunding.

We are very proud to be launching what will be the first in a series of collections of watches conceived right here in New York.

We thank you again for considering our project and look forward to working with you in the future.

Michael Hogan, Founder. 

EMERSON AND MICHAEL

Risks and challenges

Prior to launch we spent two year perfecting our process exclusively for Kickstarter. This entailed communicating with manufactures both in the United States and overseas. We have since successfully produced several prototype watches to ensure our system is seamless.

We recognize that unforeseen occurrences are a natural part of life, and there may be snags along the way. In preparation for this we are committed to total transparency and communication with our backers. If there are any changes with the production schedule we will let you know immediately.

We are committed to our backers and we want to hear from you. If there are any questions or suggestions to improve your experience or improve our product, we welcome your feedback.

Thank you again for checking out the project.

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  1. Select this reward

    Pledge $5 or more About $5

    SHOW SOME LOVE.

    Your contributions are much appreciated. Thank you.

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    EXTRA NYLON STRAP

    One premium nylon strap of your choice.

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    EXTRA LEATHER STRAP

    One premium handcrafted leather strap of your choice.

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    Pledge $299 or more About $299

    EARLY BIRD.

    One watch.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Japanese automatic Miyota M821A movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $349 or more About $349

    KICKSTARTER EXCLUSIVE

    One watch.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Japanese automatic Miyota M821A movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $369 or more About $369

    KICKSTARTER EXCLUSIVE BLACK PVD

    One watch.

    Black PVD 316L stainless steel case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Miyota M821A movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $389 or more About $389

    SWISS SUPER EARLY BIRD.

    One watch.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Swiss automatic ETA 2824-2W movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

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    Pledge $449 or more About $449

    SWISS EARLY BIRD.

    One watch.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Swiss automatic ETA 2824-2W movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    TWO PACK

    Two watches.

    Your choice of 316L stainless steel and or, bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Japanese automatic Miyota M821A movement.

    Your choice of two premium straps, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $499 or more About $499

    SWISS KICKSTARTER EXCLUSIVE

    One watch.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Swiss automatic ETA 2824-2W movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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  11. Select this reward

    Pledge $520 or more About $520

    KICKSTARTER EXCLUSIVE BLACK PVD SWISS

    One watch.

    Black PVD 316L stainless steel, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Swiss automatic ETA 2824-2W movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $699 or more About $699

    THREE PACK MIX AND MATCH

    Three watches.

    Your choice of 316L stainless steel and/or bronze and up to one PVD case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Japanese automatic Miyota M821A movement.

    Your choice of three premium straps, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $759 or more About $759

    TWO PACK SWISS

    Two watches.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Swiss automatic ETA 2824-2 movement.

    Your choice of two premium straps, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Pledge $1,099 or more About $1,099

    THREE PACK SWISS. MIX AND MATCH

    Three watches.

    Your choice of 316L stainless steel and/or bronze and up to one PVD case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Swiss ETA automatic 2824-2 movement.

    Your choice of three premium straps, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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  15. Reward no longer available

    Pledge $249 or more About $249

    SUPER EARLY BIRD.

    One watch.

    Your choice of 316L stainless steel/ or bronze case, Limited Edition 40mm. 9.2mm thin. Domed sapphire crystal. Japanese automatic Miyota M821A movement.

    Your choice of premium strap, handcrafted leather or nylon.

    2 year warranty and box included.

    At the end of the campaign we will communicate with you about which case material and strap options you want.

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    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $

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Funding period

- (35 days)