About this project
SKY News tech show, Swipe, loves the Smart Coat...
Have you ever wished you could press a button and your coat would heat?
The team at EMEL AND ARIS know you want to look your best whatever the temperature and occasion. So that’s why we have created The SMART COAT collection: beautifully-made high-quality formal and informal coats that, with the touch of a button, provide extra heat when you want it. This is not just about how you dress for colder weather, it’s about how you enjoy the outdoors, with style. It’s a game changer.
We want you, the Kickstarter audience, to be the first to wear EMEL AND ARIS and be the only people to ever get a discount on these innovative wardrobe staples. To pre-order, view the pledge chart below then select the pledge amount and the coat you want from the pledge panel on the right hand side (further up the page). The sooner you pledge, the greater the reward so don't delay! You won't be charged anything until the end of our campaign on 9th May. If we meet our funding target we will contact you with size information so you can select your size and colour.
EMEL AND ARIS SMART COATs are a reality thanks to the revolutionary heating technology that has been tested extensively for many years. The technology is made from a specially formulated lightweight polymer that is inert. It produces far infrared (FIR) heat energy that is absorbed by the skin to heat the muscles and increase blood flow so you feel warm all over - not hot, just perfectly comfortable.
Safe and self-regulating it conducts heat uniformly which means it cannot overheat or produce hotspots and therefore cannot burn. It exhibits a positive temperature coefficient (PTC) meaning there’s no need for thermostats or fuses. As our technology does not use wires it cannot short circuit or overheat. There is a short cable that connects the battery to the coat, that’s all the wiring there is.
Far Infrared (FIR) is 100% safe and is absorbed by the skin to heat the muscles, so it improves circulation which in turn has health-enhancing results. Further benefits of FIR include:- • Pain relief • Accelerated healing in soft tissue injury • Increased blood flow • Decreased joint stiffness • Reduced inflammation and oedema • Reduced muscle spasm • Enhanced white blood cell function.
See the Heat
The video below demonstrates how the heat panels warm as soon as the battery is switched on - the lighter the image the warmer the heat. The panels warm fully in about two and a half minutes. Unlike the tailor's dummies, the heat is absorbed and circulated around the body so you feel warmer all over. NOTE: the battery in the video is NOT the EMEL AND ARIS battery which is illustrated below.
We have developed a bespoke rechargeable 12V lithium-ion battery (unlike the battery shown for operational purposes in the video) which has the high standards of design and functionality that you can expect from EMEL AND ARIS. Smaller than a smart phone the battery is compact and sits within a hidden pocket in the coat. A USB port allows you to charge your phone as well as heat your coat on the move. So you won't need to carry a separate power bank for your phone, this one powers both your battery and coat!
Why EMEL AND ARIS?
The SMART COAT
The coats have been designed to fit close to the body and are cut in British sizes from 6-16 for women and 38-48 for men. The coats are relatively slim cut so the heat is close to your body. You don’t need to put on extra layers so the coats are elegant and flattering.
When you pledge you do not need to select a size or colour. At the end of the campaign we will contact you with the measurements for each size of coat so you can select the correct size.
EMEL AND ARIS’s debut collection is entirely made in Europe using the finest quality Italian fabrics. Our wool/cashmere blend and 100% cotton fabrics are crafted by Ing. Loro Piana & C. and treated with Loro Piana’s Storm System® to make them water repellent and wind proof.
Risks and challenges
We have produced and tested many prototypes to produce a collection of four coats, two styles for men and two styles for women. We have made many alterations, such as experimenting with the position of the heat panels for the most effective and comfortable warmth, we've introduced unique elements within the coats to draw the heat closer to the body, and of course our designers have cut many styles to come up with the most flattering and elegant shapes for both men and women.
We have developed our own battery true to our brand ethos - as beautiful as it is functional - and we are using a reputable and experienced manufacturer who is conducting the tests to ensure it complies with all industry safety standards. There is always a risk of delay when a product needs to go through the tests but we will do our very best to avoid delays. There are other certified 'off the shelf' batteries that we can purchase and send with the coat should this delay occur, as we want you to have your coat in time for the Fall.
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