I quit reading Physics at Oxford University for something more creative and went instead to study Product Design in Brighton, where the Laserlight was my final year project. Within days of my exhibition the concept was on every cycling blog in the UK and in the Sydney Morning Herald by the end of the week. The excitement the innovation generated triggered me to start a company to make it a reality.
The first Laserlight was launched on Kickstarter at the end of 2012 and has now shipped to...
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