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BLAZE is a beautifully designed, high-quality bike light that also aims to significantly improve a cyclist's visibility and safety!
The Blaze Laserlight is a beautifully designed bike light with a laser projection designed to tackle the biggest cause of cycling fatalities - vehicles turning across an unseen bike.
The Blaze Laserlight is a beautifully designed bike light with a laser projection designed to tackle the biggest cause of cycling fatalities - vehicles turning across an unseen bike.
782 backers pledged £55,000 to help bring this project to life.

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    1. Solo Solomon on May 27, 2015

      I love my Blaze. It works really well to get pedestrians attention.

    2. Emily Brooke 2-time creator on February 17, 2014

      Hello hellooo!
      Right guys, I know you've been getting emails from us now the lights are shipping, but just quickly wanted to jump on here too... And first of all to say a HUGE thank you. A huge, huge thank you. For your comments on here, and on Twitter, your emails, Facebook comments, for those of you making 'unboxing' videos and posting photos... The incoming has been truly amazing, very special, much appreciated and an incredible realisation that from a crazy idea at University that this is now real and loved product in your hands!

      Thank you also for those who have taken the time to feedback concerns and problems. Your negative comments are even more important to us and massively appreciated. Amongst all the love, I can't help focusing on the imperfections and we've been working hard to fix these. The light has been performing brilliantly, but we have found issues in the bracket.

      The process we have used is slightly innovative MIM (metal injection moulded marine grade steel) and the tolerances we specified have not been up to scratch. Nor has the quality of the screws supplied by our supplier. We are truly sorry for this. We had told you we would be shipping out replacement bolts and components for the brackets, but I can now let you know that we will be sending out completely revised brackets which the team in Asia are making new parts for and are currently building. They will be finished and shipping out on Thursday.

      The big improvements are:
      - Redesigned custom screws and bolts with an unthreaded shoulder for vastly improved strength,
      - 2 thicker inserts for Brompton riders and those with extra-skinny bars,
      - Better coupling between the male and female MIM parts with an additional rubber component to stop the wobble issue.

      For those of you who have experienced a bracket problem, we apologise, and will be getting you a completely new, redesigned one very soon.

      The rest of you, thank you, keep trailblazing, enjoy your lights and tell us all about it!!

    3. Missing avatar

      Neil Taylor on February 12, 2014

      Afraid I'm not that happy. It looks and feels lovely, like a high quality product. I love the packaging too. The problems started when I actually started trying to use it for real. Too much to write here, but I blogged about it.

    4. Missing avatar

      Marcus Vaigncourt-Strallen on February 7, 2014

      Congratulations to Emily and a very fine British team of designers and engineers. Someone else has described the whole product design and packaging as Apple-esque, which was exactly the word I used when I opened my box. Please can I have some Blaze business cards to give to all the cyclists who asked me about my light in London last night. I could have sold at least 10 between Hyde Park and Hammersmith!

    5. Mandy Wheeler on February 6, 2014

      Never mind I worked out that it needs to sit in the bracket for the laser light to work...

      Thanks you so much I absolutely love it! It is my most favoured bike accessory!


    6. Mandy Wheeler on February 6, 2014

      HI Emily,

      I received my blaze light yesterday and put it on charge this morning, as it arrived with no charge. I tried turning it on by pressing both buttons and it flashed twice, but I can't get the green bike laser to work, the white light works but the green bike doesn't come on. Am I doing something wrong?

      Can you walk me through turning the green bilk laser on please?

      Thanks a billion

    7. Helen on February 5, 2014

      Got mine today as well, Leeds UK. Everything everyone else has said, with bells on. Everything about this light is not just beautiful but also sensible, clever and obviously designed by a cyclist. I love it!! It's like apple made a bike's the iLight!

    8. John John on February 5, 2014

      Dear Emily, I arrived home to a card this evening stating that my neighbour had kindly taken deliver of my Blaze. I can echo what others have already said. It's very well designed right down to the packaging. It looks good and feels good in the hand....and I don't usually get gushy over bicycle lights. It's charging now and I hope to use it on my commute tomorrow to be the envy of trendy Hoxton.

      I'm not sure if I have missed an update but I did only receive the basic light package and none of the additional promised goodies for a £100 backer e.g. T-shirt, water bottle, spare charger/battery are these going to be sent separately?


    9. Missing avatar

      Dom Melaragni on February 5, 2014

      Hi Emily and the team
      Congratulations on an excellent product. It felt very Apple-esque when it arrived - both in terms of packaging and some of the design usage decisions that you have made (like how the flashlight mode kicks in automatically).

      I used mine tonight and got quite a few comments on it when stopped at the lights. It did amuse me when I stopped behind a car to see the bike motif shrink in their paintwork - luckily the angle doesn't seem to reflect the laser back to the rider or to the driver's mirrors.

      I didn't notice any drivers paying it attention when pulling out - but those overtaking seemed to take a little longer to pull back in - clearing the laser before doing so. However, I think its biggest win might be with pedestrians. It made several who were about to step onto the road, stop, check over their shoulder and wait.

      I love how you've managed to build in the 'auto-flash' when battery is low. I think that was one of my suggestions way back in the day and I'm really chuffed that you managed to make it happen. Incorporating so many of the ideas from your backers really has made it a light designed by cyclists for cyclists. It's a true Kickstarter success story!

    10. Missing avatar

      Mark on February 4, 2014

      Mine was waiting for me when I got home tonight. It looks lovely and l can't wait to use it, but its blowing a gale here. Quick question: what happens to the 'ride one charge one pledge level' now that the battery doesn't seem to be removable?

    11. Missing avatar

      Douglas Milsom on February 4, 2014

      Mine arrived in Pinner, UK this morning. It is a beautiful product and works straight out of the box, and is now getting its first full charge. I won't attempt a review like Brett's, but I would say that it was well worth the wait. Congratulations to Emily and her team. You deserve every success.

      One comment on delivery. PCH TrackFlo's website, which incidentally denied all knowledge of it yesterday, said Signature Required. UPS left it in my front porch this morning while we were out shopping, but TrackFlo says that I signed for it! No harm done, but it could have been a problem in a less secure neighbourhood.

    12. Brett M on February 4, 2014

      After examining the Blaze I am compelled to write a mini review. This thing is just so well made. I mean its not like custom CNC machine shop low volume type of manufacturing quality but its not far from that. Typically you see compromises in materials and mechanical structure. The most common are softer metals and thinner shells. But the Blaze mount is pretty beefy. One of the weak points I think is the hinge on the handlebar ring. But its pretty good and the metal thickens around the hinge. It looks and feels very strong. The other nice touch is the slope of the ring bolt-down. The slope is designed to give an acceptable amount of contact area with the head of the bolt over the operating range of it. This is a good design vs cost compromise. The mount sensor is great and works well. I like how the sensor is removable for repairs. Also the hardware included is first rate. Ok, its not grade 11 or titanium. Its high quality consumer electronics from china quality. its viable mechanical hardware. the finshing is really good. the case feels a softer aluminum but it feels like it has a thick wall and the whole things feels of quality. the front lens could be better. mine is a bit hazed on the inside and so this causes the beam of the flashlight and especially the laser to be fuzzy. its not cleanable as its on the inside. a better quality material would have been good like a high quality polycarbonate and ideally AR coated. the user interface is pretty good. i like the off-mount on-mount different modes. they just make sense and are useful. Finally the way the rubber insert fits the ring is also an example to the detail - the ring has a tiny ridge on the inside that holds the ring in the place. like, who would have bothered? but it makes the Blaze that much better and worth the money. typically we'd roll our eyes as we tightened and the rubber slipped out. but no, Em and her team thought of that in the design. Everything about this light is amazing. Em can correct me but I think I was the one that suggested they use a direct output laser diode instead of the more ubiquitous DPSS module. the modules are very fragile and not as efficient as the direct out diodes. but the diodes are a lot more money. however the Blaze was coming out at a great time as the prices were coming down. She enabled us to get a superior design at an amazing crowdsource funding level. The diodes are much more robust and impact resistant and they are more efficient, drawing much less power. Great job.

      I have yet to rid with it. its -10C to -20C and icy as hell around here. so no bike riding until a little later. but this is giving me a good chance to look closely at the Blaze.

    13. Yawei on February 1, 2014

      Mine just arrived in Canada, it is really a work of art; simple, elegant, powerful yet durable. The smooth surface and the buttons have a really nice touch to them, like Emily said before, I also find it hard to putting it down.

      The light is really powerful for something of its size, and the new laser is just fantastic. The projection image becomes clearer the further it gets, which is a significant step up from the prototype, and the new image icon will be much easier to recognize by the drivers.

      I have to say it is totally worth the wait for a fully tested and polished product, couldn't imagine what Blaze would like if it was made in plastic. It is truly a labor of love, from the hard working Emily & team and all the backers who supported it. I would like to see Blaze becomes a brand that represents elegance and functionality, for both road warriors and everyday consumers alike.

      Thank you all for making this project possible.

    14. terry on January 31, 2014

      how many charge cables do you get ,,one or two ?

    15. Missing avatar

      Michael Leland on January 29, 2014

      I got the shipping email last night and it arrived today!

      So far everyone in the office is shocked by how well the laser works even in the bright lighting of the office. This was clearly worth the wait in my opinion.

    16. Missing avatar

      Daniel on January 29, 2014

      Just got an email saying my Blaze had been shipped. I clicked on the status and was excited to find out it had already been delivered. I rushed outside and found it waiting for me. I've got it charging now. Shipping tracker shows the Blaze traveled exceptionally fast to get here in just 2 days from China. Thanks!

    17. Anthony G on January 29, 2014

      I must be the first in the world to get a Blaze! Just delivered by UPS to Melbourne, AUS. Kickstarted a few times and never seen a level of professionalism like this before with any of them. The attention to detail in the design, accesories and packaging is amazing and to me it's on par with what Apple does. Emily & the team, you are to be commended. Well done! Can't wait to see what's next from the Blaze stable.

    18. terry on January 18, 2014

      it must be update time again

    19. Missing avatar

      Simon Rumble on November 15, 2013

      I can't work out where I change my address. Where is it?

    20. terry on October 17, 2013

      it must be update time again

    21. Emily Brooke 2-time creator on September 19, 2013

      Thanks Terry! In your inbox... ;)

    22. terry on September 19, 2013

      it must be update time again

    23. terry on September 9, 2013

      it must be update time again

    24. Missing avatar

      Tim Lee on July 19, 2013

      For most bike lights, the mounting mechanism is usefully the weak point of the design. How much testing have you done to ensure that the handlebar mount is solid and the light will not fly off when exposed to vibrations?

    25. Missing avatar

      Robin Rance on July 18, 2013

      Let's have some more details on the rear light! How does it attach, pics of bracket mount would be good. Is it single phase, multi phase, strobe? What's the lumen? So many questions, but it looks excellent :)

    26. terry on July 18, 2013

      so October is the new Estimated delivery date,,really

    27. Peter Vogel on July 18, 2013

      Love that last update. Where can we look at the rear light? Just a suggestion for the rear light of the future -- add a laser there as well to draw a bike path lane line and a bike symbol in red...

    28. Emily Brooke 2-time creator on July 3, 2013

      I'm at Heathrow about to board a plane to Shenzhen... There will be lots of news after this trip! Very excited.

    29. terry on July 3, 2013

      it must be update time again

    30. Emily Brooke 2-time creator on June 20, 2013

      Gary, thanks for your comments!
      Facebook page - agreed and we have one! We're just bad at making the time to add content... You're right though.
      Glad you like the magnetic charge pins... A lot of thought and come from Matt's underwater design expertise. You're right, USB (micro or normal) can be a common area for failure, especially on a product meant for the outdoors!
      And for the bracket... "allen set screws to slotted" - just what we've gone for! It's neat.
      Thanks for the Specialized Bikes heads up!

    31. Emily Brooke 2-time creator on June 20, 2013

      Thanks Mark, it is good thinking and there are new crowdfunding tools that enable this, such as Seedrs. Personally, I'd like fewer people to invest and who can offer specific value in certain fields... But you're right, these people could potentially be amongst our backers! I've recently raised a small round of capital from some valuable people... Should keep us out of trouble for a short while!

    32. Emily Brooke 2-time creator on June 20, 2013

      Haha! Brett I was pretty sure you'd be the only person who's fully appreciate what that laser diode means and quite what we'd achieved sourcing it!! I started trying to explain it in the Update but it got so absurdly long I had to cut it out. So thanks for the laser loving. It is insane. Such incredible technology... (So for those that care, allow me to geek out a little: It is a fraction of the size of existing low power laser modules- think half a grain of rice, compared to a AA battery, hence why we can fit a far bigger, longer lasting cell in. It is far more efficient. It is completely stable, insensitive to temperature differences... It's flippin brilliant. A normal DPSS creates the laser beam by light passing through a series of crystals that halve the wavelength etc. these crystals need to be extremely accurately aligned, are very sensitive and quality across a batch are vary greatly... While a direct diode, as the name suggests, works more like an LED and creates the light directly from the wafer... No faffing about with complicated optics. It's beautiful. And VERY expensive. For normal folk. :)

    33. Brett M on June 20, 2013

      The fact that Blaze is going to use a PL515 or equivalent is just down-right great news. a DPSS laser would be susceptible to misalignment due to mechanical shock and was a worry I had about using one on a bike light. but going to a direct drive diode is really beyond expectations - this diode currently retails for around $130 just for the diode itself (last year they were >$300 if you could find them). so the fact that Em and team were able to source a discount and bring this to the Blaze is, well, amazing. in fact, I'd like to get a second Blaze just to harvest out the diode for my own laser hobby experiments!

    34. Missing avatar

      Gary Powell on June 17, 2013

      Hi Emily,
      Another option for raising money is to run another kickstarter. With you track record from this project you would have a good go of it.

      On marketing, create a facebook page. That helps some more.

      On the product design, I love the magnetic clip for charging! Those charging connections are a point of failure as folks like me charge their lights nearly daily.

      On the handlebar clip, might be worth having two sizes for the road bike vs the mt bike handlebars. I have some attachments that I have had to either beef up the bars with a roll of handlebar tape. (I use a loop on both bars just to keep things from sliding around), or jury rig up a new clamp to fit the larger bars. Also for the bolt, I prefer allen set screws to slotted or worse philps as the slotted and philips wear poorly and all of the clamps loosen over time from the road vibrations.

      Anyway looking forward to seeing your lights. And you should look for a USA distributor, but avoid "Specialized Bike" company for a host of reasons, none of them favoriable to you.


    35. Missing avatar

      Mark Pearce on June 17, 2013

      Hello Emily and Blaze team

      Looking very nice the product you have there, it has a certain sci-fi retro to the look of it. It also seems really positive you have a major customer buy in and guidance for defining the product specs. Good work.

      For the finance side though have you thought of offering equity options (shares) to your kickstarter backers. It might be a cheaper way to raise the additional money needed.


      Mark Pearce

    36. Emily Brooke 2-time creator on June 17, 2013

      Thanks John!
      Sorry it was rather an overload of information, but just had a lot to tell you guys and it's all so exciting! Thank you for your pioneering support :)

    37. Missing avatar

      John Richards on June 17, 2013

      Dear Emily, thanks for the update. The pictures of the latest version look very good, and the improved spec will be good for everyone. Sounds like you're busy and having fun. Roll on September.
      Good luck and best wishes - John Richards (one of the 782 pioneers)

    38. terry on June 15, 2013

      "In the coming days"

      that was 9 days ago

      its over a month since he last update

    39. Emily Brooke 2-time creator on June 6, 2013

      Hey hey, Terry.
      You're not wrong! And in fact there is one brewing... In the coming days I can confirm something uber uber exciting... Lots of things in fact. Be in touch soooon.

    40. terry on June 5, 2013

      it must be update time again

    41. Emily Brooke 2-time creator on March 30, 2013

      Thanks Marcus! Sorry for the slow response. (In Asia on primary factory visits... Eeek!) But completely overwhelmed with the weighting of the 'right' decision - currently at 484 votes to 6... utterly bonkers. Very humbled and grateful. And just so ridiculously excited to get you guys a truly awesome bike light in a few months time!

    42. Emily Brooke 2-time creator on March 30, 2013

      Thanks Marcus! Sorry for the slow response. (In Asia on primary factory visits... Eeek!) But completely overwhelmed with the weighting of the 'right' decision - currently at 484 votes to 6... utterly bonkers. Very humbled and grateful. And just so ridiculously excited to get you guys a truly awesome bike light in a few months time!

    43. Missing avatar

      Marcus Vaigncourt-Strallen on March 12, 2013

      Hi Emily. Glad you got the "right" answer to your survey! Keep the momentum up and don't ever be tempted to compromise on quality. We are counting on you to be a key part of the future of high quality British Engineering!
      Best regards, Marcus

    44. Emily Brooke 2-time creator on March 5, 2013

      ...YES! Lots of news. Update coming shortly, probably tomorrow, few things to confirm... Sorry been quiet for a while, wild busy, as you can imagine, but all good and exciting in camp BLAZE. Watch this space and will be in touch soon! Thank you everyone for your continued support and BLZE lovin'.

    45. terry on February 19, 2013

      hi all
      any news ?

    46. RobR on January 21, 2013

      I see that Audi are incorporating rear fog lasers into their next monster truck. A rear facing red blaze should give them a signal that Audi drivers know, sometimes I wonder whether they know any other signals.

    47. Brett M on January 21, 2013

      Thanks Em. CR123A's are more common that pretty much any of the other lithium batteries. so that's good news!

    48. Emily Brooke 2-time creator on January 20, 2013

      Gary, I'll be sure to check them out, thanks! And don't worry, whatever other lights come out of BLAZE Components, they'll be just as loved and kick-ass as these first ones.

    49. Emily Brooke 2-time creator on January 20, 2013

      Brett, we're chatting lasers (thank you!!) but as far as the battery goes, at the minute we're using CR123's and they are both user-replaceable and rechargeable by micro USB. Thanks.

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