The EMBRACE+ keeps you informed, while your smartphone stays in your pocket or purse! Read more
This project was successfully funded on June 9, 2013.
About this project
Hi - We are Paul and Rudi and we want to tell you about a product we really believe in. It's called the EMBRACE+, and we think it can simplify your life.
Want the EMBRACE+ before it officially hits the market? Pre-order yours now in our online shop and be the first to wear it!
Nowadays smartphones affect every aspect of our personal and professional lives. We use it for organizing, planning and interacting with each other. But our busy lives require us to focus on work, activities and obligations. We are afraid we miss important calls, messages, and reminders. We become restless and lack concentration on almost anything while we keep checking our phones. It happens to us every day all the time. With the EMBRACE+, those days are over!
The EMBRACE+ is a smart piece of wearable technology that alerts you to changes in your environment. Through a combination of visual and tactile cues, the EMBRACE+ gives you the information you want to know - while your smartphone stays in your pocket or purse. It brings a smart and subtle change to our daily lifestyle as it keeps us connected to our phone no matter what we are doing, when we are doing it, and where we are at.
Through a simple set-up of some basic parameters on the smartphone you already have, the EMBRACE+ will show you what you want, and when you want to know it. What it shows, how it displays your information, and how frequently you see the information is completely up to you.
With the EMBRACE+ app you can match colors and vibration with your contacts, updates, reminders, and messages. It allows you to create your own unique piece.
The EMBRACE+ band is made of the highest quality transparent silicone produced in the U.S. ensuring 100% silicone with no harmful additives. It has been strength-tested for durability and is lead-free. Silicone is made of Silica, the most common constituent of sand, and is a great alternative to plastics that might leak chemicals and rubber to which some people might be allergic.
For the Limited Edition we have just 500 pieces of hand-screen-printed EMBRACE+'s available because our print-screen 'Backer 1/500' can only produce a limited number of best quality impressions. The Special Edition is for those who want to add a special message or meaning to the EMBRACE+ and allows you to choose any words you can possibly imagine. We'll then set up an exclusive hand-screen-print just for you!
The EMBRACE+ is waterproof so you can wear it in the shower, on outdoor activities and while taking a dip in the pool.
We have intentions to add a 'Find My Phone' (alarm in APP) function to the on/off button that is hidden inside the silicone band if we reach the $250K funding mark.
- $275K: 'Camera Shutter' function for on/off button.
Why we need your support
To bring the EMBRACE+ to mass-production we'll have to carry out the tooling and set up the molds. We will develop the EMBRACE+ smartphone application that is compatible with a variety of social media apps and OS based functions. We only use the best quality materials and components mainly coming from the USA, South Korea, Japan, and the UK. During the manufacturing process we'll test the materials and the EMBRACE+ according to the highest standards regarding consumer safety and environment set by both US and EU regulations. We'll acquire all neccessary licensing that is mandatory for incorporating state-of-the-art technologies into the EMBRACE+ giving you a totally new experience of wearable technology. Finally, we will ship out all rewards by express post to ensure fast and on-time delivery.
Thanks for backing us!
Paul and Rudi
Risks and challenges
We carefully checked the possibility of pairing multiple EMBRACE+'s to the same mobile phone. In theory this has proven to work just fine. However, we cannot assure that each mobile phone will connect flawlessly with multiple EMBRACE+'s because every brand and model is different.Learn about accountability on Kickstarter
Our first campaign ended without the required funding - one of the risks here on Kickstarter. We did however raise over USD80K and received support from almost 1500 backers. This gave us the confidence and motivation to re-focus, re-design, and re-launch our campaign. To set a lower funding goal we had to reduce our costs. We went from three designs in 3 sizes to one design in two sizes, going from 9 molds to just 2 molds. We also found a new tooling partner that is more competitively priced and more flexible regarding their required volumes to set up production lines at their facility. The quality and functionality of the EMBRACE+ hasn't changed though.
We had to put them aside for the time being. However, if we reach our funding goal we will add them again as 'stretch goals' and send out a survey to confirm your design.
The EMBRACE+ comes in 2 sizes that fits both men and women. We will send out a survey to all backers to confirm the size.
With a fully charged battery the EMBRACE+ will work for 10 days, based on an average of 100 notifications per day.
You can recharge the battery with a micro-usb charging cable that comes with the EMBRACE+. You can connect the cable to a laptop or any generic charging adapter with USB port. The charging time for a fully charged battery is only 10 minutes via a laptop!
The EMBRACE+ and its app work with any mobile phone that uses Android 2.3 and up, and iOS 5 or 6. Such as iPhone 4, 4S, 5 and Samsung Galaxy S3, HTC One, and so on.
The thickness of the band is 5.4mm and the thickness of the part that houses the electronics is only 8mm. The band width is 12mm all along its circumference. Please note that the prototype in our video and photos is almost 30% thicker on top!
The sturdy but flexible material of the band allows us to build a push button inside the part that houses the electronics. By firmly pressing a specific but ordinary spot on the band you can turn on the EMBRACE+ which then automatically connects to your phone via Bluetooth 2.1 or 4.0.
In theory the range is 30 meters but in practice it's usually around 10-15 meters depending on geographic, atmospheric, and urban conditions.
We focus on Android and iPhone now because we have only a limited budget. We hope to add it in the future though! You can follow us on Facebook and Twitter for the latest updates!
WhatsApp and Viber do not officially support the necessary Bluetooth profiles for compatibility with the EMBRACE+. We will try some workarounds after the core development has been finalized and will update all backers by then.
Pledge $5 or more
Thanks for sharing our excitement! Your name will be added to our website. So please spread the word on Facebook and Twitter to help us achieve our goal!Estimated delivery:Ships anywhere in the world
Pledge $49 or more
Regular Edition - You'll receive One EMBRACE+ and a charging cable shipped in fancy packaging. The app for Android and iPhone can be downloaded for free in iTunes and the Google Play StoreEstimated delivery:Ships anywhere in the world
Pledge $99 or more
337 backers Limited (163 left of 500)
Limited Edition - You'll receive One EMBRACE+ and a charging cable, plus a hand-screen print with 'Backer 1/500' and a satin pouch with LTD embroidery shipped in the luxurious LTD packagingEstimated delivery:Ships anywhere in the world
Pledge $249 or more
Special Edition - You'll receive One EMBRACE+ and a charging cable, plus an exclusive hand-screen print with your message of choice, a satin pouch with SE embroidery and personal written thankyou word from Paul and Rudi, shipped in the beautiful SE packagingEstimated delivery:Ships anywhere in the world
- (45 days)