"It's like an Amber Alert, for recalls!" - Aly M. (mom of 2) San Diego
ely™ is a free smartphone app that immediately alerts parents when safety recalls are issued for the children's products in their home.
ely™ is intended to be a free app. It'll always be free, because we believe that nothing should ever stand in the way of your family's safety.
Here's what some real parents are saying about ely™:
"This is an app that actually makes sense! Every mom needs it!" -Aly M., San Diego
"Professionally & personally speaking, the app's objective is long overdue. Whatever tool helps assure us promptly about product safety is essential." -Judi B., Toronto
"I really hope this gets the funding it needs! I definitely want this app!" -Angela M., San Diego
So why aren't parents getting this information?
Recalls are issued only once through a press release by the Consumer Product Safety Commission (CPSC). After that, it’s the responsibility of the manufacturers to follow up with the consumer. Once or twice per year, a major recall will receive national attention. The fact remains that the overwhelming majority of safety recalls are overlooked. As a result, millions of families continue to use recalled products without knowing that they are dangerous or defective.
Until now, there hasn't been a practical or effective method to notify consumers when a product isn't safe.
If a product in your home could potentially harm you or your family, you need to know right way. ely™ puts that information in the palm of your hand.
ely™ is designed for the modern parent. We understand that busy parents may not always have the time to add products to their Trunk™. For this reason, ely™ maintains an up-to-date news feed within the app, for ALL national recalls pertaining to child safety. Even if an ely™ user does not have a single item added to their Trunk™, they can still refer to the recall news feed at any time.
Where we are right now: Our team of graphic designers have created a visual representation of the app's overall "look-and-feel". This looks much like a story-board, with links connecting each mock-up screen to one another. This diagram will serve as the frame-work for which our team of engineers will refer to, when we reach the coding and back-end development phase.
The funds we raise in this Kickstarter campain will cover the cost required by our engineers, to write the code, launch the app, beta test, and improve wherever possible. The funds we raise will cover the daily costs of maintaining the ely™ app, until the app becomes self-sustaining. Any funds raised that exceed our initial goal of $35,000 will go directly toward the improvement of ely™. We want to create the best possible version of ely™ for our users. In order to do that, we are putting all of our resources into this process.
ely™ empowers parents everywhere to embrace their mobile device as the ultimate companion in family safety and well-being. By keeping parents and child-care professionals informed, ely™ promotes transparency and trust between the manufacturer and the consumer while also improving standards of safety and quality within the industry.
Risks and challenges
All colors and graphics used in the mock-ups are for visual purposes only and may appear different in the final product. All of the major features will remain in the final product.
Our team may decide to enhance or modify a feature, in order to improve functionality. Creating a positive user experience is important to us. We want ely™ to be simple, easy-to-use, and most of all, reliable. It's the responsibility of ely™ to provide its users critical, potentially life-saving notifications. These alerts need to arrive quickly, accurately, and without fail. We take that responsibility very seriously.
As with all mobile applications, development is an on-going process. We always welcome feedback and suggestions from users in order to provide the best user experience possible.Learn about accountability on Kickstarter
- (55 days)