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ely™ is a free smartphone app that immediately alerts parents whenever a recall is issued for a children's product that they own.
ely™ is a free smartphone app that immediately alerts parents whenever a recall is issued for a children's product that they own.
375 backers pledged $35,702 to help bring this project to life.

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ely - The Recall Know-it-All - A Smartphone App for Parents

$35,702

375

"It's like an Amber Alert, for recalls!" - Aly M. (mom of 2) San Diego

ely™ is a free smartphone app that immediately alerts parents when safety recalls are issued for the children's products in their home.

ely™ is intended to be a free app. It'll always be free, because we believe that nothing should ever stand in the way of your family's safety.

Here's what some real parents are saying about ely™:

"This is an app that actually makes sense! Every mom needs it!" -Aly M., San Diego

"Professionally & personally speaking, the app's objective is long overdue. Whatever tool helps assure us promptly about product safety is essential." -Judi B., Toronto

"I really hope this gets the funding it needs! I definitely want this app!" -Angela M., San Diego

So why aren't parents getting this information?

Recalls are issued only once through a press release by the Consumer Product Safety Commission (CPSC). After that, it’s the responsibility of the manufacturers to follow up with the consumer. Once or twice per year, a major recall will receive national attention. The fact remains that the overwhelming majority of safety recalls are overlooked. As a result, millions of families continue to use recalled products without knowing that they are dangerous or defective.

Until now, there hasn't been a practical or effective method to notify consumers when a product isn't safe.

If a product in your home could potentially harm you or your family, you need to know right way. ely™ puts that information in the palm of your hand.

ely™ users can add the products they own to their Trunk™ either by scanning a product’s barcode, or by locating a product using the app’s search function.
ely™ users can add the products they own to their Trunk™ either by scanning a product’s barcode, or by locating a product using the app’s search function.

 ely™ is designed for the modern parent. We understand that busy parents may not always have the time to add products to their Trunk™. For this reason, ely™ maintains an up-to-date news feed within the app, for ALL national recalls pertaining to child safety. Even if an ely™ user does not have a single item added to their Trunk™, they can still refer to the recall news feed at any time. 

Concerned about a product in your home? Maybe a toy pinches his tiny fingers, or a if button falls off of her pretty dress. ely™ allows you to report these incidents directly to the Consumer Product Safety Commission. (CPSC.gov)
Concerned about a product in your home? Maybe a toy pinches his tiny fingers, or a if button falls off of her pretty dress. ely™ allows you to report these incidents directly to the Consumer Product Safety Commission. (CPSC.gov)

Where we are right now: Our team of graphic designers have created a visual representation of the app's overall "look-and-feel". This looks much like a story-board, with links connecting each mock-up screen to one another. This diagram will serve as the frame-work for which our team of engineers will refer to, when we reach the coding and back-end development phase. 

The funds we raise in this Kickstarter campain will cover the cost required by our engineers, to write the code, launch the app, beta test, and improve wherever possible. The funds we raise will cover the daily costs of maintaining the ely™ app, until the app becomes self-sustaining. Any funds raised that exceed our initial goal of $35,000 will go directly toward the improvement of ely™. We want to create the best possible version of ely™ for our users. In order to do that, we are putting all of our resources into this process. 

ely™ empowers parents everywhere to embrace their mobile device as the ultimate companion in family safety and well-being. By keeping parents and child-care professionals informed, ely™ promotes transparency and trust between the manufacturer and the consumer while also improving standards of safety and quality within the industry.

Available for backer pledges of $45 or more. Mr. & Miss Know-it-All style is also available in Toddler and Child sizes. Limited quantities available, get yours today!
Available for backer pledges of $45 or more. Mr. & Miss Know-it-All style is also available in Toddler and Child sizes. Limited quantities available, get yours today!
Also available for backer pledges of $45 or more. ely™ logo T-shirt for Men or V-neck for Ladies. Available in all sizes. Limited quantities available, get yours today!
Also available for backer pledges of $45 or more. ely™ logo T-shirt for Men or V-neck for Ladies. Available in all sizes. Limited quantities available, get yours today!
Backers who pledge $100 or more can choose between an ely™ canvas tote bag, or an ely™ drawstring cinchbag in navy blue. Both bags include an ely™ clear acrylic tumbler, and the ely™ shirt of your choosing. Limited quantities available, get yours today!
Backers who pledge $100 or more can choose between an ely™ canvas tote bag, or an ely™ drawstring cinchbag in navy blue. Both bags include an ely™ clear acrylic tumbler, and the ely™ shirt of your choosing. Limited quantities available, get yours today!

Risks and challenges

All colors and graphics used in the mock-ups are for visual purposes only and may appear different in the final product. All of the major features will remain in the final product.

Our team may decide to enhance or modify a feature, in order to improve functionality. Creating a positive user experience is important to us. We want ely™ to be simple, easy-to-use, and most of all, reliable. It's the responsibility of ely™ to provide its users critical, potentially life-saving notifications. These alerts need to arrive quickly, accurately, and without fail. We take that responsibility very seriously.

As with all mobile applications, development is an on-going process. We always welcome feedback and suggestions from users in order to provide the best user experience possible.

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Support

  1. Select this reward

    Pledge $15 or more About $15

    A personalized ely™ thank-you card signed by Vanessa and Ria, expressing our most sincere gratitude for your support. We couldn't do it without you!

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    Limited 44 backers
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  2. Select this reward

    Pledge $25 or more About $25

    A personalized ely™ thank-you card signed by Vanessa and Ria, expressing our most sincere gratitude for your support.

    Plus a 2-pack of ely™ stickers for you to keep!

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    Limited 52 backers
    $
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  3. Reward no longer available

    Pledge $45 or more About $45

    An ely™ brand "Mr. Know-it-All" or "Miss Know-it-All" T-Shirt. (Available in either Child/Infant Size or Adult Size)

    You will receive an inquiry about shirt size after the funding period.

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    Reward no longer available 50 backers
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  4. Select this reward

    Pledge $65 or more About $65

    An ely™ brand "Mr. Know-it-All" or "Miss Know-it-All" T-Shirt. (Available in either Child/Infant Size or Adult Size)

    Plus a 2-pack of ely™ stickers for you to keep!

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    Limited 16 backers
    $
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  5. Select this reward

    Pledge $85 or more About $85

    An ely™ brand "Mr. Know-it-All" or "Miss Know-it-All" T-Shirt. (Available in either Child/Infant Size or Adult Size) and

    An ely™ brand tumbler, perfect for our busy backers on-the-go!

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    Limited 4 backers
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  6. Select this reward

    Pledge $100 or more About $100

    An ely™ brand Tote-Bag including:

    An ely™ brand "Mr. Know-it-All" or "Miss Know-it-All" T-Shirt. (Available in either Child/Infant Size or Adult Size) and

    And an ely™ brand tumbler

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    Ships to Anywhere in the world
    Limited 64 backers
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  7. Select this reward

    Pledge $250 or more About $250

    Listed as an Official Sponsor in the "About Us" section of the app.

    An invitation to beta test ely™ and provide feedback for the launch of ely™ 1.0

    An ely™ Swag Bag

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    8 backers
    $
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  8. Select this reward

    Pledge $500 or more About $500

    Framed copy of the 1st conceptual sketches of ely™ and the never-before-seen wireframing document. Signed by Ria & Vanessa

    A personal invitation for you and your family to the ely™ Launch Party - Date/Time TBA

    An ely™ Swag Bag

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    Limited 2 backers
    $
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  9. Select this reward

    Pledge $1,000 or more About $1,000

    A $1000 pledge makes you an offical ely™ Advisor. See how ely™ operates at an executive level. We'd love to know what you think about our newest ideas and possible future products.

    A standing invitation for you and your family to all ely™ launches and events.

    An ely™ Swag Bag

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    Limited 2 backers
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Funding period

- (55 days)