Bringing LUXURY on Casual Clothing by mixing graphic design & fashion. WE can revolutionize the casual clothing industry. Read more
This project's funding goal was not reached on July 1, 2013.
About this project
ELUXL is a luxury clothing company focusing on pattern design on casual shirts. Using my background in graphic design and a simple idea, I delved into the fashion world and have never looked back. In recent years, the popularity of mass produced, cheaply made, and fast fashion clothing rose dramatically, but finally it seems to have hit a turning point. Many fashion lovers are now turning away from these kinds of businesses and buying from home-grown companies, such as ELUXL, who uses quality and premium fabric, and really cares about customer service and satisfaction.
We make all the clothings in the USA, using 100% soft cotton fabric. Luxury casual may be the new formal but these are the perfect attire for any occasion. The premium T-shirts have the obvious appeal of wearing comfort and yet the beautiful designs mean they can even be worn on formal occasions.
Graphic imagination and modern style are the ideal combination of these elegant shirts. The tops come in a variety of black on white or white on black designs.
- Elnaz Sarraf
MADE IN U.S.A BY PEOPLE IN U.S.A
ELUXL is not just a regular T-shirt printing project. I have spent the past 8 months working on the designs, getting people's feedback, asking people's opinion on how they want their shirts to look and feel, talked to so many premium T-shirt distributors such as American Apparel and have used these T-shirts to make sure we offer the best quality. I have studied graphic art in ancient to modern eras and created inspirational graphics based on the past and modern art. Therefore, each one of the designs has its own unique meaning. Also, our ultimate goal is to revolutionize the casual clothing industry by offering top of the line designs and premium quality T-shirts. We want YOU to be able to wear these T-shirts with your formal outfit.
As mentioned above, ELUXL is a home-grown company and we hope to start the project with your help. Since we are family oriented people, all our cloths will be produced with care and attention to details. Our ultimate goal is to provide the best customer service by listening to YOU!
Note: We had a limited budget to hire photographers, models, and order sample shirts for them. Once we reach $25,000, we will take updated photos with formal jackets, skirts and pants. We will send updated pictures when we reach the funding goal. Thanks for your help!
Here are the family members who will be helping me with this new business adventure.
My lovely mom - Nancy
My mom has a great personality and she always has a wonderful smile on her face. She is a part-time student at West Valley College (Saratoga, CA) and is getting her degree in Accounting. She has more than 20 years experience working as a tailor, so she will be helping us with choosing the best fabrics and all alteration requirements. She is one of the key members at ELUXL.
My dear fiance - Arie
Arie is an entrepreneur and business owner. He has more than 10 years experience in running and managing businesses as well as helping others by offering consultation for their business. Arie will be helping us with the order fulfillment, customer service strategies and any legal steps we need to take in order to successfully serve our customers, YOU!
Note: for the money we raise here, we need to pay a 5 % fee to KickStarter and 3% to 5% fee to Amazon. Also, we chose to pay for the shipping in US. Please kindly consider these when you support us.
- At $35,000 we can fund sample orders of 100% cotton T-shirts for our new collection and get a professional print to garment machine.
- With at least $65,000 we can get 100% certified ORGANIC, ultra soft, and eco-friendly T-shirts for a luxury look and comfortable feel. These T-shirts are very unique and they have premium quality, double-needle stitching on sleeves and bottom hem for durability.
- At $150,000 we can expand on our inventory, lower our prices and speed up delivery time. With your help, we can also expand the brand internationally.
- At $250,000 we can get a building for wholesale purpose, hire a minimum of 3 people for order fulfillment, get a screen print machine, get an embroidery machine and hire machine operators. Basically, Not only you help this project, you can help us to create jobs.
1. ELUXL BRAND TOTE BAG:
Material: Non-Woven Polypropylene
Dimensions: 15.75" W x 14.25" H x 4.5" Gusset
2. ELUXL BRAND KEYCHAIN:
Dimensions: 2" W x 2.25" H
3. ELUXL COTTON EMBROIDERED CAP:
4. ELUXL LIMITED EDITION T-SHIRT:
Here is the overall size for the T-shirts. Depending on order volume, we may add XS and XL to the collection. I will update you after the project is successfully funded.
Risks and challenges
We have spent the past 8 months analyzing the designs and fabrics. We have talked to many clothing vendors and we already have the right vendors in mind. Also, we exactly know which equipment we need to purchase. Once we get the funds, we will fly to the southern California to order the printing equipment and T-shirts.
The only remaining obstacle is that enough shirts may not be available at the time of order, so we may need to wait a little more. It also takes two weeks to get the printing equipment and set it up.
As for the shipment, we have discussed every possible option and we are confident that we will not encounter any problem at this stage. However, delays caused by the shipment facility are really out of our control. NOTE: shipping in the United States will be through USPS.
We are working very hard to avoid any possible delay. However, if we feel the orders might be delayed, we will immediately notify the customers. We TRULY planned and want to launch this project without any issues or delays, but please consider that this is a new business adventure and small problems may happen. We will constantly inform you with the accomplishments or any obstacles.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (45 days)