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China's independent fashion magazine, Elsewhere (另个空间), is going to print.
China's independent fashion magazine, Elsewhere (另个空间), is going to print.
32 backers pledged $10,020 to help bring this project to life.

About this project

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$10,020

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Risks and challenges

Our main challenge is popping up as a new publication in an already crowded media market, not to mention shifting to print while everyone goes digital. While we are fully aware of the amount of publications in circulation, Elsewhere is unparalleled in its bilingual and bicultural approach, and while niche, fills a large gap in the conversation between China and The West.

Retaining our magazine free from traditional advertising is integral to our identity and we are solely devoted to furthering ourselves as a publication that puts the character of our magazine above all. We do not measure our success by number of impressions, but by the authenticity of what we create.

Disconnecting the magazine from advertising allows us to keep our independent voice. However, we need to run somehow, which is why we’ve launched our in-house creative services agency, Elsewhere LAB. In keeping our main revenue stream separate, we’re able to elevate the character of the magazine without unwanted influence.

我们面临的最大挑战即是在已经饱和的媒体市场以新刊物的身份抓住眼球,在纸媒电子化的大流下走向纸质。即便如今已有大量流通刊物,Elsewhere 的双语视角依然无可替代。尽管小众,却能填补中国与西方之间彼此理解的空白。

拒绝传统广告是 Elsewhere 的核心品质,我们将把这点放在第一位,继而致力于其发展。我们不以发行量来判定成功与否,而以创作的真实性为唯一标杆。

与广告之间的距离让我们保持独立,但杂志的运营支出亦是我们不能忽视的问题,这就是 Elsewhere LAB 创意咨询部门存在的原因。将主收入与杂志分开使我们能够保护杂志精神,避免多余的影响。

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  1. Select this reward

    Pledge $30 or more About $30

    wherever

    Wherever you are, we thank you for supporting Elsewhere.

    With this donation, you'll get a copy of issue N°13 RACE.

    Includes:
    • Copy of issue N°13 RACE
    Less
    Estimated delivery
    Ships to Anywhere in the world
    14 backers
    $
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  2. Select this reward

    Pledge $100 or more About $100

    anywhere

    Anywhere you are, we thank you for supporting Elsewhere.

    In line with the launch of issue N°13 RACE, we'll be collaborating with designers Shushu/Tong to create a limited edition collection. Read more about the collaboration in our story.

    With this donation, you'll get a copy of issue N°13 RACE as well as an Elsewhere + Shushu/Tong RACE tote.

    Includes:
    • Copy of issue N°13 RACE
    • Elsewhere + Shushu/Tong RACE tote
    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $200 or more About $200

    everywhere

    Everywhere you are, we thank you for supporting Elsewhere.

    In line with the launch of issue N°13 RACE, we'll be collaborating with designers Shushu/Tong to create a limited edition collection. Read more about the collaboration in our story.

    With this donation, you'll get a copy of issue N°13 RACE, an Elsewhere + Shushu/Tong RACE tote and one other item from the collection.

    Includes:
    • Copy of issue N°13 RACE
    • Elsewhere + Shushu/Tong RACE tote
    • Item from Elsewhere + Shushu/Tong collection
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
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  4. Select this reward

    Pledge $300 or more About $300

    forever

    Forever grateful for your generosity, we will bring you along on Elsewhere's everywhere always.

    In line with the launch of issue N°13 RACE, we'll be collaborating with designers Shushu/Tong to create a limited edition collection. Read more about the collaboration in our story.

    With this donation, you'll get a copy of all future Elsewhere issues, an Elsewhere + Shushu/Tong RACE tote and two other items from the collection.

    Includes:
    • Copy of all future Elsewhere issues
    • Elsewhere + Shushu/Tong RACE tote
    • Item from Elsewhere + Shushu/Tong collection
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (28 days)