About this project
Risks and challenges
Our main challenge is popping up as a new publication in an already crowded media market, not to mention shifting to print while everyone goes digital. While we are fully aware of the amount of publications in circulation, Elsewhere is unparalleled in its bilingual and bicultural approach, and while niche, fills a large gap in the conversation between China and The West.
Retaining our magazine free from traditional advertising is integral to our identity and we are solely devoted to furthering ourselves as a publication that puts the character of our magazine above all. We do not measure our success by number of impressions, but by the authenticity of what we create.
Disconnecting the magazine from advertising allows us to keep our independent voice. However, we need to run somehow, which is why we’ve launched our in-house creative services agency, Elsewhere LAB. In keeping our main revenue stream separate, we’re able to elevate the character of the magazine without unwanted influence.
拒绝传统广告是 Elsewhere 的核心品质，我们将把这点放在第一位，继而致力于其发展。我们不以发行量来判定成功与否，而以创作的真实性为唯一标杆。
与广告之间的距离让我们保持独立，但杂志的运营支出亦是我们不能忽视的问题，这就是 Elsewhere LAB 创意咨询部门存在的原因。将主收入与杂志分开使我们能够保护杂志精神，避免多余的影响。Learn about accountability on Kickstarter
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