Our shop in a nutshell
Elmendorf Baking Supplies is a retail and community space for bakers. Our shop will offer baking equipment, specialty and everyday ingredients, grains milled in house, as well as a wide range of classes. We want to create a home for Boston's baking community, a place where experienced bakers can take their craft to the next level, and hobbyists can sharpen their skills.
A bit more detail
Along with the Western baking we all know and love, we'll also focus on other global pastry, because there are a lot of amazing regional specialties that often get overlooked. We'll carry a broad selection of international baking products, cookbooks, and equipment. Everything from ma'amoul molds to apricot kernels. Regional baking often relies on hard-to-find specialty products and equipment, and we want to bring that world to you.
Our classes will cover everything from "Cake Decorating 101" to "Make-your-own Sourdough Starter" to "Hand Lamination". We'll also host classes highlighting cultural holidays and events (think hamantaschen during Purim, Chinese mooncakes in the fall, and Easter baking in the spring), along with kid's birthday parties and classes.
And while we're not a cafe, we will sell hot and iced coffee. Because everything is better with caffeine right?
There will also be a great gifting section for the baker who loves to gift their goods. We'll carry boxes, ribbons, bags, foil pans, tags, in all shapes and colors for your gifting needs.
Sometimes bakers need things last minute -- we've all been there. So we'll also have house-made pie crusts, sourdough starters, and other time-savers for bakers on the go.
All about grains
We love our grains. A lot. That's why we're really excited to carry a wide variety of grains (many of them local) and mill them to order in house. Freshly milled grain offers flavor and life that you simply can't find with something that's been sitting on the shelf for who knows how long. And milling it to order means we can grind it to your specifications. By milling on site we will also be are able to offer you more grain from the local farms we love.
We'll also offer a grain share program in which you receive monthly installments of grain with information and recipes.
We (Teddy and Alyssa Applebaum, hi!) met 10 years ago in college and have spent every moment since then dreaming of opening a business. After working several jobs together, and testing the water running a small Liege waffle business, we confirmed that we love working together and decided to open a full-blown retail shop of our own.
For the last several years we've cooked, baked, and managed at some of the best food establishments in the area.
Alyssa managed the retail bakery and was Assistant Baker at Formaggio Kitchen, baked bread at Clear Flour, helped open a bakery in Provincetown, and is currently a manager of Baldor's produce section in Eataly.
Teddy was the beer buyer, a cook, and ran the BBQ at Formaggio Kitchen, a fishmonger at New Deal, managed the prep kitchen at The Canteen in Provincetown, and is currently a Jr. Sous Chef at Oleana.
Over the years we've developed a passion for great ingredients, old school customer service, and building community around food. We're really excited to bring that energy to Elmendorf Baking Supplies.
What's up with the name?
The name "Elmendorf" comes from Alyssa's great-great-grandparents, who owned a bakery under their name, "Elmendorff", in Germany in the 1800s. We've decided to reopen shop more than a century later.
Alright, why do we need your help already?
Starting a business these days is a bit different than it was when Alyssa's great-great-grandparents started theirs.
While we're funding most of the shop through our savings and a bank loan totaling about $65,000, we need some help getting across the finish line. We're nearly 80% of the way there already! That money will be put toward overhead, inventory, and securing a space.
Your money will be put toward building out the kitchen and classroom space. Bringing the community together around education and food is really important to us and your support will make this happen.
If we reach our $20,000 goal we have an additional stretch goal of $25,000. That extra money will help us pay for a part-time employee! Extra help will mean more time to focus on improving the shop.
Thanks for helping build this community! We can't wait!!
Risks and challenges
We've spent the past two years planning our shop, taking it from a distant dream to where we are today. During that time we’ve put so much research, time, and hard work into this project, speaking to many other small businesses, working with SCORE, forming our business plan, compiling inventory lists, and spending almost every waking moment that we aren't at our full-time jobs working this over. We’re confident that if we raise this money our shop will be a successful and wonderful addition to our community.
One of our biggest hurdles remains finding a space to open our business. We're currently looking at spaces in the Cambridge/Somerville area, and our goal is to open by the fall of 2018. If we're unable to open on time, the risk to you--our wonderful backers--is that we open a bit later. If that does happen we're committed to fulfilling our rewards as best we can.
Even without a permanent space we plan to operate in some capacity at local farmers markets and other events. We've secured a registered kitchen where we'll be able to produce our grain share and bake for our breakfast reward. The tote bags and stickers will be sent out soon after funding, and the classes can either be taught elsewhere or delayed until we find a space.
Thanks and see you soon!
We're sincerely overwhelmed by the amount of support and positive feedback we've had from family, friends, and complete strangers. However, there are a few people in particular we need to mention, because we wouldn't be in the place we are today without them:
Nick Canton took all of our drawings and digitized them, making our logo and designs look so amazing and so professional! Thank you for being patient with our extreme pickiness, for getting everything done at a moment's notice, and for helping make Elmendorf's branding what it is.
Denez McAdoo filmed and edited our video, changing his schedule around to help us, and getting it done in just about no time at all. Thanks for dealing with us amateurs and making the video look so incredible that we almost didn't quite mind watching ourselves in it. We don't know what we would have done otherwise.
Kim Beaty has been a part of Elmendorf's from early on, and while we still don't exactly know what her role is, we don't know what we would do without her. Thank you so much for baking with us through a blizzard; for meeting with us weekly to keep us all on track; for diving head first into the regulatory work; for turning out to be a pretty great director and being able to make a PowerPoint on the fly; for dealing with our general emotional ups and downs; and a thousand other little things that aren't so little. We look very forward to working together at the shop!Learn about accountability on Kickstarter
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