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An award-winning activity book, drawing people of all ages into the conversation about climate change and the energy transition.
An award-winning activity book, drawing people of all ages into the conversation about climate change and the energy transition.
286 backers pledged €24,382 to help bring this project to life.
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The Infographic Energy Transition Coloring Book

€24,382

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Draw everyone into the conversation on climate change and the energy transition!

The Infographic Energy Transition Coloring Book (IETCB) is a unique visual communication and education tool that uses infographics to engage people of all ages in the conversation on climate change and renewable energy.

It’s a project driven by passion, with each fact meticulously researched by industry professionals and 33 hand-drawn infographic spreads.

Climate change mitigation and the need to develop a decentralised renewable energy supply are among the greatest challenges of our time. Our goal is to keep the public engaged in the conversation and informed about exciting scientific breakthroughs and opportunities

This award-winning coloring book is a perfect introduction to the current challenges and achievements in the climate and energy world!   


Fridays for Future officially supports The Infographic Energy Transition Coloring Book

Fridays for Future (Berlin) released a statement supporting project.  For full text of the statement, visit the link here.

"... In The Infographic Energy Transition Coloring Book, Ellery Studio and the Institute for Climate Change, Energy and Mobility (IKEM) communicate scientific information about climate change in a unique way.
This is especially important in the digital age, because access to information is one thing; understanding its complexity is another. That’s why we need materials like the IETCB, which can facilitate a cross-generational understanding of fundamental issues. The writers and designers behind the coloring book have developed an innovative format to illustrate the measures and strategies needed to achieve the energy and mobility transition.

The IETCB presents basic facts and figures on climate change and the energy transition in a playful and creative way. Schools, in particular, should take advantage of this format in order to introduce comprehensive climate education in schools as early as possible."

 It’s official: the Infographic Energy Transition Coloring Book is one of the world’s top infographic publications 

The first edition of the IETCB won the Gold Award (Criteria Innovative Format) and the Main Award for Climate Change and Environmental Commitment Best Graphic at the prestigious Malofiej Infographic Awards (World Infographic Summit) – ahead of media giants like The New York Times

FEATURED BY:

IKEM's Anika Nicolaas Ponder wrote an op-ed article for Medium - "An energy transition for everyone"

... and more!

1. Playful comic-style illustrations break down the complexity of the energy transition

The IETCB makes complex climate- and energy-related issues accessible to people of all ages, inspiring engagement and enabling effective action

2. Colorable infographics debunk myths about renewable energy

The book is packed with expert content based on the most up-to-date statistics from sources including the International Energy Agency (IEA), the German Federal Ministry for Economic Affairs and Energy (BMWi), and the Natural Resources Defense Council. The IETCB covers topics ranging from sustainable mobility to Germany’s Renewable Energy Act and offers recommendations for reducing our carbon footprint. 

Who knew learning about energy subsidies could be so fun? 

The IETCB is designed to spark dialogue on climate change. The innovative coloring book format opens doors to new audiences – including change-makers at the top of our government. IETCB team members have personally given coloring books to politicians like Chancellor Angela Merkel and Environment Minister Svenja Schulze.

Ellery Studio Co-Founder Eugen Litwinow with Chancellor Angela Merkel
Ellery Studio Co-Founder Eugen Litwinow with Chancellor Angela Merkel

It's your turn: 

The IETCB offers a great way for you to engage with your own local representatives, communities, and decision-makers. The fun illustrations make the book a great ice-breaker. And thanks to the info-packed graphics, it's also an ideal tool for introducing complex climate-related issues

With a new, up-to-date edition of the IETCB, we can keep the conversation going!

Ellery Studio Co-Founder Dodo Vögler with Svenja Schulze, Germany's Environment Minister
Ellery Studio Co-Founder Dodo Vögler with Svenja Schulze, Germany's Environment Minister

Book details

  • 33 colorable updated infographic spreads + NEW Fridays For Future spread 
  • 74 pages
  • Size: 26.9 x 20.5 cm (10.6 x 8.1 inches)
  • Produced using green printing processes at Ruksaldruck, a family-run eco-printing facility founded in Berlin in 1935
  • Printed on Blue Angel-certified recycled paper 
Six of the book’s 33 stunning infographic spreads
Six of the book’s 33 stunning infographic spreads

 Chapter 1: Global Energy and Emissions: A New Hope 

01_【Shine Bright Energy!】The Power of the Sun

02_【The Story of Global Emissions】World CO2 Emissions from Fuel Combustion by Region

03_【It's All Relative...】Comparing Emissions per Head of Population Represented by Each Country’s Current Leader

04_【What Goes Around Comes Around】Total Lifetime Emissions per Electricity Source

05_【The Big Picture】Renewable Power Capabilities in the World

Chapter 2: The Energy Transition in Germany

06_【The EGG】The Renewable Energy Law that Made It All Happen

07_【A Slice of Subsidy Pie】Looking at the Allocation of Energy Subsidies from 1970-2016

08_【Mega What??】Understanding Quantities of Energy

09_【Strommixer】The Ingredients in Germany’s Electricity Blender

10_【Meet the Renewables】

... and more!

Chapter 3: Planet Home

28_【My Energy Impact】Find Your Path to Sustainable Living

29_【Dude, Where's My Electric Car?】

30_【From Individual Ownership to Shared Mobility】

31_【The Paris Agreement】

32_【DYSTOPIA】If We Don't Act Now, Our Future Looks Grim

33_【From Small Actions to Global Movements!】



A book for everyone

The IETCB  is an educational tool, an activity book, and a light-hearted conversation-starter designed to engage, inform, and inspire people of all ages who are curious about climate change and the energy transition. 

From adults to children!

The IETCB  is the product of a collaboration between two Berlin-based organizations: the Institute for Climate Protection, Energy and Mobility (IKEM) and Ellery Studio for Creative Strategy. The teams joined forces to research, write, and design the first edition of this self-published book.

IKEM is an NGO that conducts interdisciplinary research exploring energy transition pathways toward a sustainable society, with an emphasis on the policy framework driving Germany’s Energiewende

https://www.ikem.de/en/ 

Ellery Studio for Creative Strategy is an award-winning team of designers and strategists on a mission to boosts creativity and excitement in renewable energy, sustainability and social responsibility.  

https://www.ellerystudio.com 

This project grew out of our passion for environmental protection and our drive to build a sustainable future.  

Amid the onslaught of disheartening news about the future of our planet, the prospect of taking action on climate change and the energy transition can feel daunting at best. But the truth is that we are making progress, and recent breakthroughs have made this an exciting period of change. 

We believe it’s important to communicate a feeling of hope and excitement about the future of the energy transition. Meaningful change starts when we draw everyone into the discussion – so we invested our personal time, energy, and funds to create a book that does just that. 

Ideating and testing
Ideating and testing
Testing "How to color"
Testing "How to color"

We hope you’ll enjoy reading and coloring this book as much as we enjoyed making it. 

Elements

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The coloring book will be delivered by December 2019!

Based on our current production schedule, the book should be printed in time for delivery in December 2019.

We're estimating a four-week shipping time worldwide.

All  shipments will be tracked.

Of course we'll keep you up to date with important milestones along the way!


Show your love by not only backing the project, but sharing this campaign to your friends, family, colleagues, and all your loved ones! 

If you don't feel like sharing, that's alright.

Follow us on Facebook & Instagram and subscribe to our newsletter for exciting updates and news, including the campaign launch date for our upcoming German edition of the IETCB!


Risks and challenges

Because we’ve already released two editions of the coloring book we expect the production process to go smoothly. Still, nothing is risk-free! Potential challenges include:

Hitting the budget: There’s always the chance that we’ll fall short of our crowdfunding. But this doesn’t pose a risk to our backers: since it's an all-or-nothing campaign, if we don’t reach our set goal contributors will get their money back. In this case we won't be able to release a new, updated version of the coloring book but the previous editions will still be available in our online shop.

Hitting the buzzer: Research has shown that, if we don’t act now, the effects of climate change will be irreversible. Ultimately, the greatest risk is that we won’t have time to create effective change before the buzzer goes off. By publishing and distributing this book, we hope to get the message out ASAP and give the energy transition the chance it deserves. Hey ho, let’s go.

Delivery: Please note that shipping times are estimated. Actual shipping times may vary due to unexpected delivery delays during the holiday season.

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  1. Select this reward

    Pledge €1 or more About US$ 2

    Share your Energy

    Thank you. We're electrified.

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    Change Begins with What's in Your Pocket

    Every little bit helps! Get our all-digital package.

    Includes:
    • PDF with 4 colorable spreads from the coloring book
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €22 or more About US$ 25

    The Main Event

    Color your heart out!

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    Includes:
    • The Infographic Energy Transition Coloring Book
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €42 or more About US$ 47

    One for You, One for Your Friend

    Share the love and energy - give a coloring book!

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    Includes:
    • The Infographic Energy Transition Coloring Book
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €55 or more About US$ 61

    Climate Warrior Fan Pack

    Lead the charge toward a sustainable future!

    Save 16% - only on Kickstarter!

    Includes:
    • The Infographic Energy Transition Coloring Book
    • 'I'm a big fan' tote bag
    • 'Cool & Blue' poster (folded/A2 size: 16.5"x23.4")
    • Set of original postcards
    • Set of original stickers
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €65 or more About US$ 72

    Personalized Book

    Our award-winning illustrators will sketch your portrait on the 'This book belongs to...' page of the coloring book. Just send us an image of you (or a friend)! Your name and the artist's signature are included.

    Special offer - only on Kickstarter!

    Includes:
    • The Infographic Energy Transition Coloring Book (personalized!)
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €100 or more About US$ 111

    The All-Generation Family Action Package

    Get your friends in on the fun, but don’t stop there – make it a festive family activity with your siblings, children, parents, and grandparents!

    Save 30% - only on Kickstarter!

    Includes:
    • The Infographic Energy Transition Coloring Book
    • 'I'm a big fan' tote bag
    • 'Cool & Blue' poster (folded/A2 size: 16.5"x23.4")
    • Set of original stickers
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Training Edition

    Spread the word to your school or community!

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    Includes:
    • 10× The Infographic Energy Transition Coloring Book
    • 'I'm a big fan' tote bag
    • 'Cool & Blue' poster (folded/A2 size: 16.5"x23.4")
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €380 or more About US$ 420

    Classroom Activity Pack

    Your class can doodle for a purpose!

    Save 30% - only on Kickstarter!

    Includes:
    • 20× The Infographic Energy Transition Coloring Book
    • 'I'm a big fan' tote bag
    • 'Cool & Blue' poster (folded/A2 size: 16.5"x23.4")
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Easter Egg

    Tired of being a mere mortal? We will easter-egg you in one of our illustrations where you'll live forever! Send us a portrait of you (or a loved one) and we'll hide you in one of our drawings. (We'll let you know where we hide you!)

    Special offer - only on Kickstarter!

    Includes:
    • The Infographic Energy Transition Coloring Book
    • 'I'm a big fan' tote bag
    • Set of original postcards
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Pledge €900 or more About US$ 993

    2h Webinar Session - for Organizations

    Ellery Studio and IKEM will hold an online webinar for up to 15 participants​ from your organization. The session consists of a 1-hour presentation, followed by a 1-hour Q&A.

    We'll discuss hands-on methods to develop creative strategies for climate change/energy transition projects, with a focus on both research and communication.

    Special offer - only on Kickstarter!

    Includes:
    • 2-hour webinar session with IKEM and Ellery Studio
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    Pledge €1,900 or more About US$ 2,096

    Climate Superhero - for Organizations

    In addition to the largest coloring book kit (20 books + goodies for the whole office), Ellery Studio and IKEM will hold an online webinar for up to 20 participants from your organization (in-person seminar possible if you are located in Berlin!). This session consists of a 1-hour presentation, followed by a 1-hour Q&A where we'll discuss hands-on methods to develop creative strategies for climate change/energy transition projects.

    We will also Easter-Egg you - this means we will illustrate a person of your choosing in one of our drawings in the book.

    Special offer - only on Kickstarter!

    Includes:
    • 2-hour webinar session with IKEM and Ellery Studio
    • 20× The Infographic Energy Transition Coloring Book
    • 'I'm a big fan' tote bag
    • 'Cool & Blue' poster (folded/A2 size: 16.5"x23.4")
    • Set of original postcards
    • Set of original stickers
    • Easter Egg: we will hide you in the book!
    • Printable ‘I’m a big fan’ illustration
    • Link to our ‘Energy Transition Coloring Beats’ Spotify playlist
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    Estimated delivery
    Ships to Anywhere in the world
    3 backers

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Funding period

- (42 days)