€2,459
pledged of €5,000pledged of €5,000 goal
5
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, February 22 2018 5:18 PM UTC +00:00
€2,459
pledged of €5,000pledged of €5,000 goal
5
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, February 22 2018 5:18 PM UTC +00:00

About

Our aim at Ella Hopfeldt is to create fitted dress shirts that flatter women's bodies. Our four distinct shirt fits are designed to fit and enhance the four main body shapes: triangle, rectangle, inverted triangle and hourglass. So whatever your height or body shape, you will look sleek and smart in an Ella Hopfeldt dress shirt. 

With this project we are seeking your help to crowd-source the next production run. Support us by pledging any amount and experience a whole new level of comfort and style in women's dress shirts. 

Thank you in advance for supporting our campaign. Our existing clients have found Ella Hopfeldt shirts amazing and we feel positive that so will you. 

 

 Here are some fun facts about Ella Hopfeldt shirts: 

  • The most common word that Ella Hopfeldt clients use to describe the shirts is "addictive".
  • If you have bought one Ella Hopfeldt dress shirt there is a 57% probability that you will buy another one. 
  • There's a 17% probability that having bought one shirt you will end up owning five by the end of 12 months.
  • 6% of female heads of state in the world wear Ella Hopfeldt dress shirts. 
  • The return percentage of Ella Hopfeldt shirts is 1.6%. 
  • 8% of the delivered shirts get exchanged for a better fitting size.  
Ella Hopfeldt white dress shirt with double cuffs
Ella Hopfeldt white dress shirt with double cuffs

 

OUR SHIRTS

Through experimentation and trial-and-error we have developed a set of beliefs about how the best women's dress shirts should look and feel. Now every shirt we make is a manifestation of these beliefs. 

With Ella Hopfeldt shirts you get the following benefits: 

Our tailored, fitted shirts come in 4 fits for different heights and body types. Find the fit that is perfect for you and look impeccable – a fitted shirt is always more flattering than the alternative. 

Designed and produced in Europe, Ella Hopfeldt shirts are made with superior craftsmanship and attention to detail that elevates the shirts to a whole new level of comfort and style. 

Details like collar and cuffs distinguish a high quality dress shirt. All Ella Hopfeldt shirts have reinforced collars and cuffs that makes these details firmer and crisper looking even when your day extends into night. 

We work together with one of the world's leading manufacturers of shirt fabrics from Austria. All Ella Hopfeldt shirts are made of premium 100% cotton that lends the shirts an enjoyable and comfortable feel. 

 

BACKER REWARDS

When the campaign is over, we'll send out a survey where you'll choose your fit, size and color. All shirts are available in 4 different fits for different heights and bodytypes. 

The double cuff shirts come in two classic colors: white and light blue. Should we hit our stretch goal (€7.500) the navy blue double cuff shirt also becomes available. 

The double cuff is twice as long as regular cuff and the material is folded back on itself (hence double) and closed with cufflinks. 

Our white and light blue double cuff shirts are made of the finest herringbone twill which feels soft and luxurious against the skin and is easy to iron. Navy blue is also fine but without the herringbone weave. 

Ella Hopfeldt white dress shirt with double cuffs
Ella Hopfeldt white dress shirt with double cuffs

 

Ella Hopfeldt light blue dress shirt with double cuffs
Ella Hopfeldt light blue dress shirt with double cuffs

Universal cuff shirts come in 3 designs: classic white, white with back details and white with red details. Universal cuffs include both button fastenings and cufflink holes to insert cufflinks, allowing for a seamless transition from day-to-night or from office-to-occasion in the blink of an eye.

Our universal cuff shirts are made of exclusive, wrinkle resistant Dry&Fly cotton (100%).

White shirt with universal cuffs
White shirt with universal cuffs

 

White shirt with black details
White shirt with black details

 

White shirt with red details
White shirt with red details

Our project goal is €5.000. Should we achieve €7.500 another design, a navy blue dress shirt with double cuffs, becomes available. 

 

I'M IN! WHAT'S MY FIT AND SIZE?

The most important thing when buying a dress shirt is getting the proper fit and right size. At Ella Hopfeldt, we offer four carefully designed women’s dress shirt fits to help every customer find an ideal match for their body type: we call them Italian, German, French and Spanish fits. 

Finding your perfect fit starts with your height

  • Are you of average height or taller (166–183 cm/ 5'5''–6'0'')? Your fit is either Italian or German depending on your bodytype. 
  • Are you of average height or shorter (155–166 cm/ 5'1''–5'5'')? Your fit is either French or Spanish depending on your bodytype. 

Next step – determine your bodytype: are you a triangle, rectangle, inverted triangle or hourglass? 

  • Are you a triangle (your bust and/ or shoulders are smaller than hips, waistline is somewhat defined) or a rectangle (shoulders, bust and hips are around the same size, waistline is somewhat defined)? Your fit is Italian if you are taller and French if you are shorter. 
  • Are you an inverted triangle (bust and/or shoulders are wider than hips, waistline is well defined) or an hourglass (bust and hips are balanced, waistline is well defined)? Your fit is German if you are taller and Spanish if you are shorter. 

Final step – find the correct size!

In order to pick out the perfect size for you, please measure yourself. The important measurements are bust, waist and hips. Compare your measurements with the appropriate size chart (according to your fit) and see which size fits you best. If you are between sizes, please choose the larger one. 

Size chart for Italian and French Fits: 

Size chart for German and Spanish Fits: 

 

Would you like some help with determining your fit and size? Great, we have a lot of experience and will help to determine yours when the campaign ends. 

ABOUT US

Ella Hopfeldt brand was started by two women, Marion and Merit, both of whom love to wear dress shirts. What started as a personal need for classic, high quality, tailored shirts quickly grew into a strong desire to provide premium products to women all over the world.

The brand name is a tribute to our grandmothers, one of whom was named Ella and the other had a last name Hopfeldt.

 

 

Risks and challenges

Completing a project like ours involves careful planning, accurate budgeting and flawless coordination with the fabric producer and our manufacturing partner. Fortunately, we have been in the business of women's shirts long enough and our processes as well as our shirts have been tried and tested.

We are prepared to make our project go smoothly and will do everything in our power to keep you satisfied every step of the way.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €69 or more About $80

    Dress shirt with universal cuffs

    Pledge €69 (approx. $81) and receive Ella Hopfeldt women's dress shirt with universal cuffs (EU: 32–52, US: 2–22, UK: 4–24).

    Save €20 (approx. $24) off retail price (€89).

    Choose your color, fit and size after the campaign ends.

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  2. Select this reward

    Pledge €89 or more About $103

    Dress shirt with double (French) cuffs

    Pledge €89 (approx. $105) and receive Ella Hopfeldt luxurious women's dress shirt with double (French) cuffs (EU: 32–52, US: 2–22, UK: 4–24).

    Save €20 (approx. $24) off retail price (€109).

    Choose your color, fit and size after the campaign ends.

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    0 backers
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  3. Select this reward

    Pledge €119 or more About $138

    Double cuff shirt and cufflinks

    Pledge €119 (approx. $140) and receive Ella Hopfeldt luxurious women's dress shirt with double cuffs (EU: 32–52, US: 2–22, UK: 4–24) and Ella Hopfeldt cufflinks.

    Save €30 (approx.$35) off retail price (€149).

    Choose the color, fit and size of the shirt after the campaign ends.

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  4. Select this reward

    Pledge €158 or more About $183

    Duo shirt pack

    Pledge €158 (approx. $186) and receive two Ella Hopfeldt women's shirts, one with universal cuffs, the other with double (French) cuffs (EU: 32–52, US: 2–22, UK: 4–24).

    Save €40 (approx. $47) off retail price (€198).

    Choose the color, fit and size of the shirts after the campaign ends.

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  5. Select this reward

    Pledge €178 or more About $206

    Duo shirt pack & cufflinks

    Pledge €178 (approx. $209) and receive two Ella Hopfeldt women's shirts, one with universal cuffs, the other with double (French) cuffs (EU: 32–52, US: 2–22, UK: 4–24) and a pair Ella Hopfeldt cufflinks.

    Save €50 (approx. $59) off retail price (€228).

    Choose the color, fit and size of the shirts after the campaign ends.

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    1 backer
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  6. Select this reward

    Pledge €203 or more About $235

    Duo Luxury shirt pack & cufflinks

    Pledge €203 (approx. $239) and receive two Ella Hopfeldt luxurious women's double (French) cuff shirts (EU: 32–52, US: 2–22, UK: 4–24) and Ella Hopfeldt cufflinks.

    Save €40 (approx. $47) off retail price (€243).

    Choose the color, fit and size of the shirts after the campaign ends.

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  7. Select this reward

    Pledge €247 or more About $286

    Trio shirt pack & cufflinks

    Pledge €247 (approx. $290) and receive three Ella Hopfeldt women's shirts, two with universal cuffs, one with double (French) cuffs (EU: 32–52, US: 2–22, UK: 4–24).

    Save €70 (approx. $82) off retail price (€317).

    Choose the color, fit and size of the shirts after the campaign ends.

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  8. Select this reward

    Pledge €336 or more About $389

    Essential Shirt Quartet & Cufflinks

    Pledge €336 (approx. $395) and receive four (4) Ella Hopfeldt shirts, two with universal cuffs and two with double (French) cuffs (EU: 32–52, US: 2–22, UK: 4–24) and Ella Hopfeldt cufflinks.

    Save €90 (approx. $105) off retail price (€426).

    Choose the color, fit and size of the shirts after the campaign ends.

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  9. Select this reward

    Pledge €405 or more About $469

    5-Day Ultimate Shirt Pack

    Pledge €405 (approx. $476) and receive 5 Ella Hopfeldt shirts, three with universal cuffs and two with double (French) cuffs (EU: 32–52, US: 2–22, UK: 4–24) and Ella Hopfeldt cufflinks.

    Save €110 (approx. $129) off retail price (€515).

    Choose the color, fit and size of the shirts after the campaign ends.

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Funding period

- (30 days)