Project image
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$4,829
pledged of $60,000pledged of $60,000 goal
29
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, October 3 2019 11:59 PM UTC +00:00.

Elevate Hockey Stick - XL27 Intermediate, E28 Blade, ZL27

A revolutionary hockey stick with an offset shaft creating many benefits including faster shots, quicker release, and better accuracy.

Elevate Hockey Stick - XL27 Intermediate, E28 Blade, ZL27

A revolutionary hockey stick with an offset shaft creating many benefits including faster shots, quicker release, and better accuracy.

$4,829
pledged of $60,000pledged of $60,000 goal
29
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, October 3 2019 11:59 PM UTC +00:00.

About

Elevate Hockey has developed a first-of-its-kind, offset shaft hockey stick that features Dual Axis technology. This new, bent design will revolutionize the game of hockey. Changing the shape of the shaft places the stick in a more natural, ergonomic position, provides mechanical advantages – leverage and torque, and improves the loading and unloading dynamics of the stick. Based on feedback from player-testers and goalies, we are finding that our new stick elevates performance in all three of the player-stick-puck interactions: puck handling, passing, and shooting. The Elevate stick delivers many benefits to the player, including faster shots, a quicker release, and better accuracy, ultimately leading to more goals scored.

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We launched our first stick – the XL27 – right here on Kickstarter in 2018.  Since then, we’ve had a very exciting year.  We’ve received a ton of great feedback from our customers with more than 75% saying they prefer the Elevate stick to their regular stick and up to 90% of them reporting a faster shot, a quicker release, and better accuracy.

We are back on Kickstarter to fund the tooling and inventory for our next three products.

  • First, we have developed an intermediate version of the XL27 that is 3” shorter than our senior stick and also offers a new, lower flex rating of 65.
  • Second, many of you have requested a toe curve and we have developed a new blade pattern – the E28 – which is a true toe curve blade pattern.
  • And third, we have developed a new stick – the ZL27 – that offers all the same features of the XL27 but with a lower cost construction and at a lower price point.
Three new sticks: XL27 Intermediate, XL27 w/ E28 blade, and ZL27
The blades: E92 (mid-curve w/ toe loft) and the new E28 (toe curve, only available on the XL27 senior)

Our project goal is $60,000.  But, we are setting a second "stretch" goal of $90,000.  If you help us reach that goal (be sure to tell your friends about our sticks and our campaign!), we will make the E28 blade available for ALL of the sticks including the XL27 Intermediate and the ZL27.

Our Mission:

To elevate the game of hockey by challenging the status quo to develop revolutionary equipment that improves players' performance and increases players' and fans' enjoyment of the game.

The Sticks

The Elevate hockey stick is developed with patent pending Dual Axis Technology.  By bending the shaft, creating an offset between the upper and lower shaft and the blade, three sources of benefits are created:  (1) improved ergonomics, (2) greater mechanical advantage, and (3) better loading/unloading dynamics.  All of these benefits combine to provide many player-realized benefits including faster shots, a quicker release, and better accuracy.  Ultimately, delivering on our mission, we believe the Elevate sticks will help players perform better and score more goals.  

Much like when the curved blade was introduced more than 50-years ago, the curve in the shaft allows the player to maintain contact with the puck longer than with a traditional stick. This benefits the player in several ways:

More Velocity: Players can apply force to the puck for a longer period of time and engage the larger muscles in their body when executing a shot resulting in more velocity.

Improved Accuracy: The ability to maintain contact with the puck for a longer period of time allows for a more accurate shot.

Quicker release: The Dual Axis Technology provides players the ability to create more torque (power) in a shorter period of time and the bend in the lower part of the shaft creates improved loading (flexing) dynamics that combine to produce a quicker release.

Product Development:

We have spent more than 3 years developing our current stick design.  Beginning with the concept in 2015, we have created more than 6 prototypes across three generations of sticks.  Each generation of the stick has gone through rigorous on-ice testing, now totaling more than 75 player sessions and more than 50 individual players.

In the video below, Tim Pearson, our stick development expert, tells the story of our product development.  Tim has more than 25 years of experience in the hockey stick industry and has worked for many of the major brands in the hockey stick market. 

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Player Testing and Feedback:

We have tested three generations of sticks with more than 75 individual players and more than 12 goalies. In our early rounds of testing, we received encouraging feedback about the concept of the offset shaft, but we knew the design wasn't right...yet.

However, in the testing of our third generation stick - the XL27 - we received much different feedback from the players.  Over 90% of the more than 40 player-testers rated the Elevate stick better than their regular (straight-shafted) stick.  Based on that response, we made the decision to move forward with our launch plans, beginning with this Kickstarter campaign.

Since we launched the XL27 in January 2019, we have conducted follow surveys with our players and we have received similar feedback to what we heard in our testing.  More than 75% of players say they prefer the Elevate stick to their regular stick and up to 90% of players report a faster shot, a quicker release, and better accuracy.

In addition to the strong player feedback we've received, we also have consistently heard from goalies that they don't like playing against the Elevate stick. Goalies complain that in addition to the shots being harder, quicker, and more accurate, its also harder to anticipate the shot and more difficult to track the shot from an Elevate stick.  Check out this interview with one of our test goalies.

Manufacturing:

Elevate Hockey has worked with the same manufacturer for four years, since we began making our first prototype.  Our manufacturer has been in the hockey stick industry for more than 15 years.  In 2017, our manufacturer made nearly 1 million hockey sticks.  All of our stick designs are rigorously tested by the manufacturer in their lab to qualify the design and structure.  Based on our first hand experience and player feedback, we know the Elevate stick meets the highest quality standards for both performance and durability.

Backer Rewards:

Thank you very much for your interest in our new hockey stick and and our company.  We greatly appreciate your support to help us launch our next round of products and help build the Elevate brand!

Backers have several choices of how to support Elevate Hockey.  Our new sticks - the XL27 E92 Intermediate, the XL27 E28 Senior, and the ZL27 E92 Senior - are the primary offerings and there are several rewards that include 1 or 2 sticks.

Every stick package includes a session with Shayne Jackson of JacksonHky to introduce you to the stick and its use.  Shayne is an elite hockey trainer (find him on Instagram @jacksonhky) and has been using the Elevate stick for more than a year.  All sticks include a group online session with JacksonHky or you can choose a package that includes a private online session or one of 4 private on-ice sessions in the Legend and Ultimate packages.

Each stick includes an online group session with Shayne Jackson (private and on-ice sessions available)

 Additionally, we have partnered with great brands to create other products for you to choose from:  an Elevate t-shirt, and the Elevate Player Bag.  The Elevate t-shirts are made by our friends at SotaStick.com and the the Elevate Player Bag is made in partnership with Pacific Rink. 

Finally, we have worked with Guby Customs to develop a special edition chromed stick.  There are only a limited number of these available!

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If you choose one of the rewards that includes one or more Elevate sticks, we will confirm your stick details with you after the campaign closes.  At this point, we know we will be offering the following options:

  • Left and right handed
  • Size:  57" intermediate stick (can be cut 3" to 54") and 60" senior stick (can be cut 3" to 57" or can add a 3" extension to 63")
  • Flex:  Intermediate: 65; Senior (XL27 and ZL27): 75 and 85
  • Curve:  E92 (mid curve with toe loft); E28 (toe curve - XL27 Senior only)
  • Finish:  Grip (all sticks)

Additionally, we are setting a second "stretch" goal of $90,000.  If you help us reach that goal (be sure to tell your friends about us and our campaign!), we will make the E28 blade available for ALL of the sticks including the XL27 Intermediate and the ZL27.

Here is a full listing of all of our backer rewards.  We hope you find one that you will enjoy.  All final product details and selections will be made and confirmed by email AFTER the campaign closes.

Risks and challenges

Elevate Hockey has developed three generations of prototypes and a production stick, all in partnership with the same team and manufacturer. We have already developed and tested our current stick - the XL27 - both in the lab and on the ice with more than 75 players. We feel confident that we can build and deliver a top quality product to our backers.

One risk we do face is timing. We know production and shipping delays can happen and this may impact the timing of our fulfillment. Should our campaign significantly exceed our expectations, there may be delay in fulfilling later backers, but we expect all orders should be fulfilled by June 2020 at the latest.

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $5 or more About $5

    Fan - Elevate Sticker

    Every little bit helps and we'd greatly appreciate your support no matter how big or small! We'll send you one of our helmet stickers - but they can be applied to anything you'd like: your phone, your car, or almost anywhere else you'd like to show your support of Elevate Hockey.

    Includes:
    • Elevate Helmet Sticker
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    Pledge $25 or more About $25

    Fan - Elevate T-Shirt

    Show off your support for Elevate and our bent sticks with one of these awesome t-shirts available in two signature colors in goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (size and color).

    Includes:
    • Elevate Hockey T-shirt
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  4. Select this reward

    Pledge $169 or more About $169

    Sniper - Elevate ZL27

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy. The ZL27 is our brand new stick that offers all the same features of the XL27 but with a lower cost construction and at a lower price point!

    Save $60 off retail: $229.

    All selection options confirmed AFTER campaign closes (L/R, flex). ZL27 available in 75 and 85 flex and E92 blade pattern.

    Includes:
    • ZL27 Senior Stick
    • Online Group Session with JacksonHky
    • Elevate Helmet Sticker
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  5. Select this reward

    Pledge $179 or more About $179

    Sniper - Elevate XL27 Intermediate

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy.
    Save $70 off retail: $249.

    All selection options confirmed AFTER campaign closes (L/R). XL27 Intermediate available in 65 flex and E92 blade pattern.

    Includes:
    • XL27 Intermediate Stick
    • Online Group Session with JacksonHky
    • Elevate Helmet Sticker
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  6. Select this reward

    Pledge $199 or more About $199

    Sniper - Any Stick and T-Shirt!

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy.

    Choose any one (1) stick - XL27, XL27 Intermediate, or ZL27

    And, show off your support for Elevate and our bent sticks with an awesome t-shirt available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable; t-shirt size and color). See description for options and details.

    (Note: Delivery for XL27 E92 Senior sticks will be Oct/Nov 2019)

    Includes:
    • Any Elevate Stick
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
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    Ships to Only certain countries
    1 backer
    $

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  7. Select this reward

    Pledge $225 or more About $225

    Super Sniper - w JacksonHky

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy.

    Choose any one (1) stick - XL27, XL27 Intermediate, or ZL27

    This package includes a 20 minute private online session with Shayne Jackson of JacksonHky.

    And, show off your support for Elevate and our bent sticks with an awesome t-shirt available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable; t-shirt size and color). See description for options and details. JacksonHky sessions scheduled directly with JacksonHky and may take place after March 2020.

    (Note: Delivery for XL27 E92 Senior sticks will be Oct/Nov 2019)

    Includes:
    • Any Elevate Stick
    • Online Private Session with JacksonHky
    • Elevate Helmet Sticker
    • Elevate Hockey T-shirt
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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  8. Select this reward

    Pledge $275 or more About $275

    Super Sniper - Elevate x Guby Customs

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy.

    Choose any one (1) stick - XL27, XL27 Intermediate, or ZL27

    Get a limited edition customized stick from Guby Customs (see image in story).

    And, show off your support for Elevate and our bent sticks with an awesome t-shirt available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable; t-shirt size and color). See description for options and details.

    Includes:
    • Any special edition Elevate Stick by Guby Customs
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (49 left of 50) 1 backer
    $

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  9. Select this reward

    Pledge $279 or more About $279

    Captain - 2X Elevate ZL27 Sticks

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy. The ZL27 is our brand new stick that offers all the same features of the XL27 but with a lower cost construction and at a lower price point!

    Get two sticks and we'll add a bonus t-shirt!

    Save $199 off retail: $458.

    Show off your support for Elevate and our bent sticks with one of these awesome t-shirts available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex; t-shirt size and color). ZL27 available in 75 and 85 flex and E92 blade pattern.

    Includes:
    • ZL27 Senior Stick
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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  10. Select this reward

    Pledge $289 or more About $289

    Captain - 2X Elevate XL27 Int Sticks

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy.

    Get two sticks and we'll add a bonus t-shirt!

    Save $219 off retail: $498.

    Show off your support for Elevate and our bent sticks with one of these awesome t-shirts available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex; t-shirt size and color). XL27 Intermediate available in 65 flex and E92 blade pattern.

    Includes:
    • XL27 Intermediate Stick
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
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    Ships to Only certain countries
    0 backers
    $

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  11. Select this reward

    Pledge $299 or more About $299

    Captain - 2X Elevate XL27

    Choose any two (2) XL27s.

    All selection options confirmed AFTER campaign closes (L/R, flex, and blade pattern). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • XL27 Senior Stick
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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  12. Select this reward

    Pledge $325 or more About $325

    Elite Captain - w JacksonHky

    Choose any two (2) Elevate sticks - XL27, XL27 Intermediate, or ZL27.

    This package includes a 20 minute private online session with Shayne Jackson of JacksonHky.

    And, show off your support for Elevate and our bent sticks with an awesome t-shirt available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable; t-shirt size and color). See description for options and details. JacksonHky sessions scheduled directly with JacksonHky and may take place after March 2020.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Online Private Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

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  13. Select this reward

    Pledge $375 or more About $375

    Elite Captain - Elevate x Guby Customs

    Includes two sticks:
    1) Choose any one (1) Elevate stick.
    2) Get a limited edition customized stick from Guby Customs (see image in story).

    All selection options confirmed AFTER campaign closes (L/R, flex, and blade pattern). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any special edition Elevate Stick by Guby Customs
    • Any Elevate Stick
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (25 left of 25) 0 backers
    $

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  14. Select this reward

    Pledge $399 or more About $399

    Super Sniper - Elevate x Pacific Rink

    Join the Elevate Revolution and improve your performance with faster shots, a quicker release, and better accuracy.

    Choose any one (1) stick - XL27, XL27 Intermediate, or ZL27

    Grab an Elevate x Pacific Rink Player Bag to carry all your gear in style! Bag includes personalization with name and number.

    And, show off your support for Elevate and our bent sticks with an awesome t-shirt available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable; t-shirt size and color; Player name and number for bag peronalization). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Elevate x Pacific Rink Player Bag
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (9 left of 10) 1 backer
    $

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  15. Select this reward

    Pledge $499 or more About $499

    Elite Captain - Elevate x Pacific Rink

    Choose any two (2) sticks - XL27, XL27 Intermediate, or ZL27

    Grab an Elevate x Pacific Rink Player Bag to carry all your gear in style! Bag includes personalization with name and number.

    And, show off your support for Elevate and our bent sticks with an awesome t-shirt available in two signature colors: goal lamp red or carbon black (charcoal). T-shirts designed and printed by our friends at SotaStick.com

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable; t-shirt size and color; Player name and number for bag peronalization). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Elevate x Pacific Rink Player Bag
    • Online Group Session with JacksonHky
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (10 left of 10) 0 backers
    $

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  16. Select this reward

    Pledge $999 or more About $999

    Legend - Elevate x JacksonHky

    Shayne Jackson of JacksonHky is an elite hockey trainer and has been using the Elevate XL27 for the past year.

    With this reward package, you will get two of your own Elevate sticks (any 2 sticks) and a 1 hour private session with Shayne Jackson.

    This reward does NOT include travel expenses. JacksonHky is located in Montreal, QC, Canada.
    Up to $250 USD is included for ice rental expenses. Additional expenses will be paid by the recipient.
    Session scheduling will be between JacksonHky and the recipient and may occur after March 2020.

    Includes:
    • In-Person Private Session with Shayne Jackson of JacksonHky
    • Any Elevate Stick
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (3 left of 3) 0 backers
    $

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  17. Select this reward

    Pledge $1,499 or more About $1,499

    Ultimate Elevate Package

    Get EVERYTHING in one package! Only ONE package available!

    Shayne Jackson of JacksonHky is an elite hockey trainer and has been using the Elevate XL27 for the past year.

    With this reward package, you will get two of your own Elevate sticks (any 2 sticks) and a 1 hour private session with Shayne Jackson.

    This reward does NOT include travel expenses. JacksonHky is located in Montreal, QC, Canada.
    Up to $250 USD is included for ice rental expenses. Additional expenses will be paid by the recipient.
    Session scheduling will be between JacksonHky and the recipient and may occur after March 2020.

    Includes:
    • In-Person Private Session with Shayne Jackson of JacksonHky
    • Any special edition Elevate Stick by Guby Customs
    • Any Elevate Stick
    • Elevate x Pacific Rink Player Bag
    • Elevate Hockey T-shirt
    • Elevate Helmet Sticker
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited (1 left of 1) 0 backers
    $

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  18. All gone!
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    Pledge $149 or more About $149

    Super Early Bird - Any Stick!

    Choose any one (1) stick - XL27, XL27 Intermediate, or ZL27

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Online Group Session with JacksonHky
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 9 backers
    $

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  20. Reward no longer available

    Pledge $159 or more About $159

    Early Bird - Any Stick!

    Choose any one (1) stick - XL27, XL27 Intermediate, or ZL27

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Online Group Session with JacksonHky
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 7 backers
    $

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  21. Reward no longer available

    Pledge $249 or more About $249

    Super Early Bird - 2X Any Stick!

    Choose any two (2) sticks - XL27, XL27 Intermediate, or ZL27

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Online Group Session with JacksonHky
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 4 backers
    $

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  22. Reward no longer available

    Pledge $269 or more About $269

    Early Bird - 2X Any Stick!

    Choose any two (2) sticks - XL27, XL27 Intermediate, or ZL27

    All selection options confirmed AFTER campaign closes (L/R, flex, blade pattern - if applicable). See description for options and details.

    (Note: Early orders of XL27 E92s will begin delivery in Oct/Nov 2019 - does not include E28 blade pattern, XL27 Intermediate, or the ZL27.)

    Includes:
    • Any Elevate Stick
    • Online Group Session with JacksonHky
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    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 0 backers
    $

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