Project image
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$25,719
pledged of $25,000pledged of $25,000 goal
62
backers
4days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, June 20 2019 2:21 PM UTC +00:00.

$25,719
pledged of $25,000pledged of $25,000 goal
62
backers
4days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, June 20 2019 2:21 PM UTC +00:00.

About

This sofa is the future of furniture. From a studio apartment to a four-bedroom house, Elephant in a Box will function beautifully in any size home. Engineered using honeycomb technology, Elephant in a Box sofas are able to expand and recover their shape after being unpacked.

Perfect for everyone, whether you frequently relocate or live in a small space in the city or suburbs, this high-end piece of furniture will fit into just one small box in your car and make transportation from Point A to Point B stress-free!






We are here to change your sofa buying experience and offer a solution to the pain that we  have suffered during buying, assembling and moving a sofa.

About two years ago, we decided that we were in need of enhancing our entrepreneurial skills. Mohamed Kamal and myself, Reham Khalifa, moved to Boston and attended MIT and Harvard respectively. As exciting as the move was, our sofa buying experience was painful and consumed a lot of money, energy and time — we were not the first couple to have this experience and certainly not the last. If you have ever lived in Boston or any of the big cities in the US for that matter, it is a common scene for you to expect to see sofas lying on the curbside in the month of June. Those who are moving out find it cheaper to leave their sofas on the curb, rather than to move it with them or dispose of it. Having both witnessed and lived this experience, Mo and I realized a pain point that has never been addressed before. This is when the idea of Elephant in a Box was born.

Together, we became business owners of a company that uses honeycomb technology in a different application (not furniture). Being aware of the properties of this material — the ability of it to fold and retain its original shape — we decided to create the perfect solution to many of the sofa buying and selling problems.

Our team indulged in extensive research to identify the most important parameters when buying a sofa. We conducted market research, interviews and surveys in the US market and were able to use the findings to build our first prototype. We put the prototype to the test in the MIT Martin Trust Lab. The feedback from faculty and students was astonishing and encouraging.  More developments were made based on users’ feedback. 

Mohamed Azab, who was also attending Harvard at the time and has a Harvard Business School Case written under his name “Mohamed Azab and Seha Capital”, shared the same experience. The two Mo’s have known each other for more than seven years. They met through Endeavor, an organization leading the high impact entrepreneurship movement around the world. When we shared the idea and the findings with Azab, he shared the same enthusiasm and excitement for the product. His extensive experience in scaling up businesses, coupled with his interest in the product, complemented our vision of building a global company that would revolutionize the total user experience of sofas and other home furniture. He was a natural addition to the team. 

Today, after more than a year of research and development and working with furniture design experts out of Boston and Germany, we are now ready to launch the Elephant in a Box sofa, the best high end, strongest, foldable sofa that assembles and disassembles instantly.   



We can’t thank you enough for checking out our project and helping us make Elephant in a box a reality. 

We know not everyone will be able to support us with a pledge, so even if you can’t give a dollar or purchase an Elephant in a Box sofa, you can still help us spread the word on Twitter, Facebook, Reddit, Instagram and anywhere else you can think of!

Risks and challenges

There are always certain risks that can arise at any moment during a project like this. That being said, we’re confident in our ability to produce, and have taken all the necessary measures. We have a highly qualified team and have partnered with leading manufacturing and fulfillment companies around the world. We just need your help to bring everything to fruition. Don’t worry, we’re completely prepared to bring the Elephant in a Box sofa to your homes, and we have the manpower to make it happen, but if anything comes up along the way, you’ll be the first to know.

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    Pledge $5 or more About $5

    THANK YOU!

    You love Elephant in a Box and how it aims to be the sofa that changes the user's experience. We appreciate your support and will keep you in the loop regarding new product releases!

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    FLASH SALE SOFA

    Hurry and grab this deal while it lasts! Get one (1) Elephant in a Box for over 50% off the retail price and free shipping during our FLASH SALE! Select the color of your choice via survey after the campaign ends.

    Retail: $899

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    Pledge $499 or more About $499

    SUPER EARLY BIRD SOFA

    BACK NOW FOR THE LOWEST PRICE EVER AND FREE SHIPPING! If you’re one of our very first backers, you’ll receive one (1) Elephant in a Box sofa for over 44% off the retail price and free shipping. Select the color of your choice via survey after the campaign ends.

    Retail: $899

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    Pledge $675 or more About $675

    SOFA

    Back this reward and you’ll receive one (1) Elephant in a Box sofa for almost 25% off the retail price. Select the color of your choice via survey after the campaign ends.

    Retail: $899

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    Pledge $718 or more About $718

    LIVING ROOM SET | EARLY SHIPPING

    Back this reward and you’ll receive one (1) Elephant in a Box sofa and one (1) Elephant in a Box ottoman for 32% off the retail price. Select the colors of your choice via survey after the campaign ends.

    The first 100 backers of this set will receive AUGUST shipping to the US and Canada!

    Retail: $1,058

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    Pledge $119 or more About $119

    EARLY BIRD OTTOMAN

    If you’re one of our first backers, you’ll receive one (1) Elephant in a Box ottoman for 25% off the retail price and free shipping. Select the color of your choice via survey after the campaign ends.

    Retail: $159

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