A year ago, our backers supported our vision to make the world’s most comfortable high performance baselayer. With your help, we created products we can all be truly proud of:
Your overwhelming support and feedback helped us grow from seed to sprout. And now we have the opportunity to grow a bit more and give you – the community who cares the most – what many of you have been asking for all year:
Amazingly soft, comfortable and sustainable underwear and lounge clothes with the same high tech fabric and cloud-like softness all in a package that comes approved by Mother Earth.
With the funds, we can make these more complex products possible and at a higher quality than even our previous products, with improved seams, better stitching, and a more complete quality assurance process.
With your help, we’ve kicked off a movement to free ourselves from the draconian and outdated textiles of old, and step into a world of 21st century fabrics that are more sustainable, comfortable and high performing. Our eucalyptus nanotech fabric, Tencel, is at the forefront of that this new wave.
An ultra sustainable nanotech fiber engineered in Austria. Tencel is 100% natural and completely made from organic PEFC certified eucalyptus wood through a non-toxic and renewable process. It's full of awesome features, making our underwear a perfect companion for just about every situation, location and activity.
While other botanic fibers such as bamboo are often manufactured with a concoction of harmful chemicals, Tencel uses only a single organic and biodegradable solvent during its 100% non-toxic “closed-loop” manufacturing process. This special process received the “European Award for the Environment” for its better than 99.7% recovery rate of all solvent used in the manufacturing process. Unlike cotton, Tencel requires no bleaching or any other chemical processing during production.
Bacteria thrives on body moisture and sweat. Element Pure’s nanotech fabric absorbs and locks all the moisture away inside nano capillaries, so germs can’t access the water, preventing bacterial growth.
Our eucalyptus fabric resists bacteria 132x better than polyester and 2000x better than nylon, keeping you feeling fresh day and night.
This underwear does it’s job. Tag free, simple and sleek design that just works and moves with you.
We partnered with a world leading manufacturer of high end European brands to ensure production quality and consistency. The team meticulously considered each structural design to maximize comfort and fit, perfecting the design through many prototypes and iterations with stitch type, thread count, sizing and different Tencel variations.
High performance reinforced flat lock seams. Part of the funds will go towards updating the flatlock seams on all of our products to be flatter and stronger than ever, by augmenting our main manufacturer with a secondary manufacturer just for doing the seams.
A Bullet-Proof Quality Assurance Process
Our quality checking process the first time around was sufficient at the time, due to having less products and limited runs. But now that we have many more products and growing, we are going to use this opportunity to fully rehaul our quality assurance to support the future of the company and its backers.
We promote ethical practices and have gone to lengths to make sure we are working with manufacturers that pay fair wages to its workers.
If you see something you want beyond the pledge level you chose, don’t worry, you’ll have an opportunity to add them during the CrowdOx survey at the same Kickstarter price.
Quick note about our new v2.0 Shirts for Full Wardrobe Backers:
Our brand new version 2 shirts are making their grand debut for this campaign. With improved collar design, cut improvements & drastically improved flatlock seams. They’ll be featured in cobalt blue, graphite grey, white and black.
We promise you'll love them. If your underwear or lounge clothes don’t fit you the way we’ve described, or if it develops any defects, we’ll exchange them within 60 days in the US. International shipments will carry special considerations depending on each situation. Defective items do not require return shipping. Whichever the case, we'll take care of you!
If you have any questions, concerns, ideas, or just want to say hi, don't hesitate to reach out to us at firstname.lastname@example.org or via any of our social media channels (Facebook |Twitter | Instagram). We read everything and will answer within 48-72 hours.
Risks and challenges
This isn’t our first rodeo. Our last campaign was one of the smoothest on Kickstarter, delivery our high quality outfits speedily to backers. Even then, we’ve learned from our experiences, and now we are more prepared than ever. There are minor kinks to work out in the design, but we will figure them out by the end of the campaign. We might introduce design upgrade as stretch goals, which could lead to more time necessary for delivery if they are complex.
We are confident you will receive the underwear in your hands by late August or early September. However, if there are issues at customs or shipping (especially for international orders), then it's possible that you might receive your order a little later.Learn about accountability on Kickstarter
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