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The most comfortable baselayer ever. High performance thermal underwear that auto-regulates your temperature & moisture.
The most comfortable baselayer ever. High performance thermal underwear that auto-regulates your temperature & moisture.
The most comfortable baselayer ever. High performance thermal underwear that auto-regulates your temperature & moisture.
1,137 backers pledged $94,426 to help bring this project to life.

About this project

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Nanofiber Baselayer - Ultra Soft, Odor-proof & Sustainable

$94,426

1,137

Welcome to the world of 21st century fabrics. Gone are the days when we have to use outdated textiles, such as cotton and polyester. We are now seeing huge leaps in garment textiles in terms of sustainability, comfort and performance. Tencel is at the forefront of this new wave.  

An ultra sustainable, high-tech nano-fiber from Austria. Tencel is 100% natural and completely made from organic PEFC certified Eucalyptus wood through a non-toxic and renewable process. It's full of awesome features, making our baselayer a perfect complement for your winter adventures.

Graphic adapted from image provided by Lenzing AG
Graphic adapted from image provided by Lenzing AG
Image provided by Lenzing AG
Image provided by Lenzing AG
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Our baselayer has an extremely low ecological footprint, using 20x less water to produce than cotton, and generating 5x less carbon emissions than polyester. Under compost conditions it will biodegrade in just 12 days.    

Tencel is OEKO-TEX 100 Class 1 (safe for use on infants) certified hypoallergenic because it contains no irritants, harmful chemicals or by-products. While other botanic fibers such as bamboo are often manufactured with a concoction of harmful chemicals, Tencel uses only a single organic and biodegradable solvent during its 100% non-toxic “closed-loop” manufacturing process. This special process received the European Award for the Environment for its better than 99.7% recovery rate of all solvent used in the manufacturing process. Unlike cotton, Tencel requires no bleaching or any other chemical processing during production.   

Our fiber in our fabric is made up of millions of nanofibers, resulting in high strength and elasticity. Tencel is the strongest botanic fiber ever produced,more than 2x stronger than cotton. This results in our baselayer being incredibly wrinkle resistance.

Tencel is highly shrink resistant, so our baselayer will run true to size, wash after wash. Plus, it's completely dryer safe.   

We also reinforced our stitching using highly elastic threads to make sure the seams never pull apart. 

We partnered with a world leading manufacturer of high end European brands to ensure production quality and consistency. The team meticulously considered each structural design to maximize comfort and fit, perfecting the design through many prototypes and iterations with stitch type, thread count, sizing and different Tencel variations.   

We promote ethical practices and have gone to lengths to make sure we are working with manufacturers that pay fair wages to its workers.

Brandless & Tag Free. In a world full of advertising and visual clutter, we prefer to be understated & confident, allowing the exceptional quality and performance of our baselayer to sing all the praises for us.   

Light-weight 190 g/m2: We recommend using this baselayer for mild to cold temperatures. You should also be layered properly to keep warm with a second layer as well as a insulating outer layer. This version is designed for people that commute within an urban area or for a day out on the slopes for skiing/snowboarding. We will be releasing a thicker version blended with a special wool in the future for more extreme conditions.   

Choosing your native size will mean an athletic fit - neither tight nor loose. Go 1 size lower for a more snug & slim fit. Go 1 size up for a relaxed fit. 

The softness and elasticity of our fabric makes our baselayer very versatile in terms of fit. You can wear 2 sizes down and it will still fit well and look great. Our model below, who normally wears XXL is seen here wearing a M.

             

Do not manually adjust your pledge for add-ons anymore. Please wait for your Backerkit survey and you can add/change/mix & match anything you want for the same price on Kickstarter in an ultra simple and intuitive interface.

We've added a tiered delivery schedule. See Update #4 for details.

We will ship worldwide from Maryland USA. Shipping within continental USA is free. Shipping to Canada starts at $5. Please check our rewards section for international shipping rates.

Our 1st Wave Delivery Estimate is Early February for the first 510 backers.

Our 2nd Wave Delivery Estimate is March / April for backers past 510.

We realize that this product is delivering when winter is already in full swing, but we came to this decision with good reason. It boils down to this:

Earlier Launch = Earlier Delivery = Less Chance of Success 

Because if we launched earlier in the year, most people aren’t thinking about winter & thermal clothing yet.

Later Launch = Later Delivery = More Chance of Success 

Because more people start thinking about thermal gear as winter approaches.

We found that this balance was incredibly hard to strike. After much thought, we decided that an early November Kickstarter launch - resulting in a late Jan to early Feb delivery - was the best balance between being able to succeed, and still delivering a quality product in the midst of winter, bringing you an awesome piece of gear that will serve you well for the rest of winter this year, and for many winters to come. In fact, the shirt and legging are so comfortable all of our beta testers ended up wearing them everyday at home! So rest assured you can enjoy these clothes even after winter ends.

We have a storage facility ready in Baltimore, Maryland close to Amazon warehouses. We are planning on using Amazon’s amazing fulfillment service (FBA) in the United States. Amazon are known for their delivery speed and quality packaging. I’m sure many of you have ordered things from Amazon and you can expect the same speed and quality from us. It also allows us to make returns & exchanges a breeze for our customers. For international shipping, we will manually ship to you through USPS or DHL.

We promise you'll love them. If your shirt and/or leggings doesn’t fit you the way we’ve described, or if it develops any defects, we’ll exchange them for another size of your choice within 60 days. International shipments will carry special considerations depending on each situation​.​ Defective items do not require return shipping. Whichever the case, we'll take care of you!    

If you have any questions, concerns, ideas, or just want to say hi, don't hesitate to reach out to us at hello@elementpure.com or via any of our social media channels (Facebook | Twitter | Instagram). We read everything and will answer within 24 hours.

                                            

Some of you asked about a referral program, which will earn you cash back by simply sharing our project with your friends. Here's how it works:  

1. Sign up here and get a unique link.

2. Share the link with all your friends & family via Facebook, Twitter, and other social media networks and get a 5% cash back on every pledge you bring in.

3. Check back occasionally to see how much you have earned. The more you share, the more you earn!  

It's super simple and a great way for us to reward you for your efforts!

FOLLOW US ON SOCIAL MEDIA: Don't forget to follow us on Twitter, Instagram, and like us on Facebook. It's a great place to ask questions and get support. We will also periodically post exclusive deals on social media only. Don't miss out! 

PRESS & MEDIA: Head over to our Press Kit for web ready high resolution images and information to use for blog posts & press articles.

Video by awesome guys at SD Entertainment

Risks and challenges

High-volume production could pose any number of challenges, but we've partnered with a professional and established manufacturing facility that works with European high-end brands. We've gone through many prototypes and worked with them every step of the way so we know our manufacturing partner definitely has the capacity and expertise to complete the final product.

We are confident you will receive the baselayers in your hands by late January or early February. However, if there are issues at customs or shipping (especially for international orders), then it's possible that you might receive your order a little later.

If we hit a large volume of pledges far exceeding our initial estimates, then your delivery date may be delayed.

Finally, if you do not fill out the size survey in a timely manner, then we cannot send you the baselayer. Please keep an eye out for that. We'll message you through Kickstarter and your email.

We will be extremely transparent and will update you on the status of production and shipment whenever there is something new to share.

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Questions about this project? Check out the FAQ

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  1. Select this reward

    Pledge $1 or more About $1.00

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    *THE EARLIEST BIRD - SINGLE*
    GET ONE (1) Element Pure Top OR Bottom.

    Become a member of our EP Kickstarter's Club - 10% off all EP baselayers for life.

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    *EARLY BIRD - SINGLE*
    GET ONE (1) Element Pure Top OR Bottom.

    Become a member of our EP Kickstarter's Club - 10% off all EP baselayers for life.

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    *REGULAR - SINGLE*
    GET ONE (1) Element Pure Top OR Bottom.

    Become a member of our EP Kickstarter's Club - 10% off all EP baselayers for life.

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    *THE EARLIEST BIRD - FULL SYSTEM*
    GET ONE (1) Element Pure Top AND Bottom.

    Become a member of our EP Founder's Club - 20% off all EP baselayers for life.

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    *FINAL DAY*
    Get any two (2) pieces.

    LAST 24 HOURS ONLY.
    PRICES WILL NEVER BE THIS LOW AGAIN.

    Become a member of our EP Kickstarter Club - 10% off all EP baselayer for life on our eCommerce website.

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    Pledge $68 or more About $68

    *EARLY BIRD - FULL SYSTEM*
    GET ONE (1) Element Pure Top AND Bottom.

    Become a member of our EP Kickstarter's Club - 10% off all EP baselayer for life.

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    *THANKSGIVING SPECIAL*
    *FULL SYSTEM*
    GET ONE (1) Element Pure Top AND Bottom.

    Become a member of our EP Kickstarter's Club - 10% off all EP baselayer for life.

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    *REGULAR - FULL SYSTEM*
    Get 1 Top AND 1 Bottom.

    Become a member of our EP Founder's Club - 10% off all EP baselayers for life.

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    *REGULAR - FULL SYSTEM*
    Get 1 Top AND 1 Bottom.

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    PRICES WILL NEVER BE THIS LOW AGAIN.

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    Become a member of our EP Kickstarter's Club - 10% off all EP baselayers for life.

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    *FOUR FULL SYSTEMS*
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    *EIGHT FULL SYSTEMS*
    Get 8 Tops AND 8 Bottoms.

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Funding period

- (35 days)