Over the last 4 years, we've created the world’s most comfortable and sustainable underlayers and loungewear with help from our amazing backers. 2 years ago, we began pooling all of our resources, sweat and tears into our most ambitious project to date, and we’re finally ready to share it with you:
Introducing the easiest way to create your own one-of-a-kind ultra sustainable nanotech dress shirt, tailored to fit you perfectly.
Stand out from the crowd with infinite ways to customize & personalize your shirt. Express yourself to the fullest by making your shirt unique and personal to you.
- Fit Options: Slim, Regular, and Relaxed
- Length Options: Tucked and Untucked
- Trim: 12 trim fabrics to choose from to line the inner collar and sleeves
- Monogram: 3 typeface options, 3 locations, up to 5 characters
- Placket: French, Hidden, Regular
- Fabric: Over 40 to choose from, with more unlocked via stretch goals
- Button & Thread: 16 buttons of various colors and styles to make your shirt special
We partnered with our friends at MagicWeaver to bring you the fastest, easiest, and most accurate custom tailoring process ever. Instead of taking hours to get measured at a local tailor, simply use our app to do it in minutes.
The beta version of the app is available on the iOS and Android app stores. If you're curious, search "Element Pure" to download and play around with it. We still have a few kinks to straighten out before the campaign ends, but we're almost there!
Our fabric of choice is made with TENCEL, an ultra sustainable nanotech fiber engineered in Austria. Tencel is 100% natural and completely made from organic PEFC certified eucalyptus wood through a non-toxic and renewable process. It's full of awesome features, making our dress shirts a breath of fresh air to wear.
For the last 2 campaigns we've been using Tencel for our fabric, and we are making no compromises for this campaign either. This time we're blending Tencel with cotton, to retain all the benefits of Tencel while making the fabric more durable and suitable for dress shirts.
We also have other natural fiber fabrics like bamboo, linen, silk and cotton in our collection.
Tencel uses only a single organic and biodegradable solvent during its 100% non-toxic “closed-loop” manufacturing process. This special process received the “European Award for the Environment” for its better than 99.7% recovery rate of all solvent used in the manufacturing process. Unlike cotton, Tencel requires no bleaching or any other chemical processing during production.
Bacteria thrives on body moisture and sweat. Element Pure’s nanotech fabric absorbs and locks all the moisture away inside nano capillaries, so germs can’t access the water, discouraging odor caused by bacteria growth and preventing sweat from patching and staining at the surface. Feel fresh all day all night.
Other natural fibers in our collection
- Silk: Soft, light, smooth and breathable.
- Cotton: Classic, comfortable and highly durable.
- Linen: Super breathable and highly durable, great for super hot days.
- Bamboo: Ultra fast growing and renewable. Smooth silky shirts that hardly wrinkle.
No more waiting hours at a tailor. We’ve partnered with our amazing sister company MagicWeaver to provide the quickest and easier way for you to get the best fitting dress shirts, in minutes.
Our AI based app uses computer vision and machine learning to recognize the 2 photos you take and transforms them into a 3D model by relating them to the real life environment around you in the photos.
Your privacy is super super important to us.
- No human will view your photos unless you personally request it during support.
- Also, everyone can delete their photos as soon as the model has been generated.
- And just for extra security, all faces in all the photos are automatically and permanently blurred by the app, whether you choose to keep them or not.
- In fact if you're feeling extra concerned, feel free to wear a mask or sunglasses to cover your face. (Just don't cover the neck so we can measure for your collar)
We’re working closely with our amazingly talented sister company MagicWeaver for this cutting edge tailor measurement process.
MagicWeaver is a team of former Dreamworks 3D VFX developers, data scientists, and machine learning specialists. They’ve combined these unique skills to create a technology that integrates AI, 3D graphics and computer vision to turn your photos into the world's most accurate model of your body.
The EP team has integrated their amazing technology to give you the best fitting clothing you’ll ever wear, through the quickest tailoring process ever.
Every shirt we make goes to a happy home. There are no unsold shirts that no one wants, taking up space in sad warehouses.
Super efficient precision manufacturing. Your shirts are precision cut to your measurements with pinpoint accuracy. We optimize our cut patterns so that more fabric is used and less is thrown away.
Directly shipping from manufacturing to your home. We save fossil fuels and energy by minimizing the path the product takes to get to your home, down to one straight path.
The undertaking of this project is massive. We’re literally innovating at the forefront of measurement technology and distribution with this project. As such, besides the normal costs of manufacturing, clothing prototyping and research, we also have to hire developers to integrate MagicWeaver’s technology into the Element Pure website in order to bring you the best experience for customizing your unique statement dress shirts.
So far, because we believe in this so much, we’ve poured all of our resources into this and have gone ALL IN, using all of our available resources to ensure the success of this project, and we need your help for the final push.
We’re so excited to get these personalized dress shirts into your hands, because we know you’ll absolutely love them.
While we're confident you won't need it, we provide a $25 Alterations Credit with every custom shirt, so you can get it adjusted by a local tailor if there are any fit related issues.
If there’s a manufacturing defect in the clothes, we’ll exchange them within 60 days in the US. International shipments will carry special considerations depending on each situation.
Whatever the situation, we will be there to take care of you!
Risks and challenges
This is now our third Kickstarter campaign, and we’ve learned tons from both of our previous highly successful campaigns. We delivered our sustainable baselayers and super comfy loungewear and underwear to our backers in smooth and speedy fashion, and we can’t wait to do it again with this campaign, but even better.
There’s bound to be some complexity that arises due to added features and options from our stretch goals that may cause more time needed for delivery, but we’ve fully planned how to tackle them. Unforeseen production issues may also come into play, but we’ve made sure to test all the processes as much as possible to minimize the possibility of that occurring.
In any case, we’re fully ready to bring you the perfect personalized, one-of-a-kind dress shirt to your door by November 2019, before the holidays!Learn about accountability on Kickstarter
- (45 days)