Checked and Balanced is a rich, interactive One-Stop-Shop designed to boldly bring political information and resources to Southern California. A production of PBS SoCaL, your PBS station for the greater Los Angeles area, Checked and Balanced needs your help to get off the ground in time to cover the 2012 election cycle.
There are 6 million eligible voters in just Los Angeles county, and LA has the most registered voters in the entire state of California. According to Google there are over 3.3 million searches for election news and information in Southern California. Where do all these citizens go to get consistent trusted local news and information?
Checked and Balanced
PBS has been named #1 in public trust 9 years in a row and we want to continue the tradition of being a leader in addressing important issues by providing innovative multi-platform coverage both on broadcast and online. Original content will be created for on-air broadcast and curated online from formalized public media partnerships and independent sources.
Our coverage will be centered around local election events, informal and formal polling, political speeches, analysis, debates, community voter events and political party events while including a local perspective on state and national issues. The mission of Checked and Balanced is to be a one-stop-shop online for greater Los Angeles 2012 election coverage with local election transparency and user participation, and grow to become the trusted collaborative public media source beyond the election period.
PBS SoCaL has dedicated a significant amount of in-kind support to match your pledge and make this production a success. From buttons/stickers/t-shirts to their talented developers/editors/designers to air time/server space, your pledge will go a lot farther than you know. News is expensive, but we are dedicated to using innovative methods stretch each dollar.
Become a Source
Every day, community members and experts like you add perspective, depth, humanity and relevance to our news stories. Whether you know it or not, your unique life experiences make you an expert. As a source, you can help shape our news and unearth stories that we might not otherwise hear about. So join us and share your insight. In turn we'll keep you up to date on the stories we're covering.
Become a Partner
Checked and Balanced is on the hunt for stories and coverage from media outlets and independent producers/bloggers/filmmakers that cover the issues that Southern California faces. Partners can get their content featured online and on air, ensuring that we reach every corner of the greater Los Angeles area. Contact PBS SoCaL to become a partner in creating content of consequence or to submit your story.
Become a Sponsor
Here on Kickstarter, we're requesting an amount of $32,445 to begin production in advance of Election 2012, however, Checked and Balanced will require additional financial support from one or more foundations to continue and grow coverage beyond the election project. There are additional ways to contribute via in-kind donations for event supplies, printing, and more. Pledge here on Kickstarter or contact PBS SoCaL for other ways to support our efforts.
Voter Education and Engagement - While providing a local hub for election analysis, Election 2012 coverage will educate voters on local, state and national issues, political candidates and voting dates.
Increased Local Broadcast and Web Election Coverage - Coverage of local debates and political events with video and web content will be created by interviewing voter attendees about election issues.
Public Media News and Public Affairs Partnerships - Creating and supporting infrastructure for collaborative public media news coverage in Southern California.
Election coverage will be centered around local election events, informal and formal polling, political speeches, analysis, debates, community voter events and political party events while including a local perspective on state and national issues. The mission is to be a one-stop-shop for greater Los Angeles 2012 election coverage with vastly improved local election transparency and user participation.
On broadcast, we will promote the project using lower thirds over our national and local news and public affairs programs, driving users to the Checked and Balanced website where national and local content will be curated with a local focus from across PBS, NPR, and Southern California partners. Real Orange and SoCaL Insider will promote the website from their programs and create news and analysis segments on the election and voter information.
Additional election focused shorts, interstitials, and interactives will be created for broadcast and web to encourage voter education and participation. Community events will be held to engage users and partners in the direction of election coverage. Post-election PBS SoCaL will air election wrap-up specials and use lessons learned to seed local news partnerships created during the project into long term infrastructure.
PBS SoCaL is uniquely positioned to lead this project because PBS is the home to the most fair and trusted journalism on television. PBS is the one media service that always relies on science and the best thinking of the age when reporting on government, economics, environment, human health, climate change and other complex but critical issues.Our news and public affairs lineup includes FRONTLINE, PBS NewsHour, Need to Know, Moyers & Co., Charlie Rose, Tavis Smiley, and the locally produced Real Orange and SoCaL Insider. Our Emmy award winning news team and our Webby award winning interactive team are prepared to dive deeply into the issues and analysis that is important to Southern Californians. Including our local PBS and NPR partners in this project and developing new partnerships, we will create infrastructure for public media news in the greater Los Angeles area.