1.0 Executive Summary
The purpose of the business plan is for a Kickstarter campaign for a food truck $5000.00 will get us on the road for the first month.
The El Cruz Ranch Farm to Table Cafe Food Truck will be home at our farm located between Bastrop and Elgin, Texas. The Truck will provide mobile food sales for the area of Austin, Texas and some fairs, caterings these will be the target markets.
1.1 Products and Services The primary revenue center for the business will come from the sale and distribution of food served from the the food truck and farm goods. The Truck will operate throughout the Austin metropolitan areas. The business will specialize in services farm sourced authentic Mexican foods + Menudo+ Barbacoba beef and goat+ Picadillo Tacos or Hoggies+ and Mexican Hamburgers+ Fries+ Beverages, bottled water and much more.
1.2 The Financing Ricardo is seeking to raise $5000.00 from kickstarter and if it exceeds the $5000.00 we can pay ahead on the truck. The truck is going to be paid with payments of $1500.00 per month till balance is paid in full. The expectations are to have it paid no later than December 2016.
Putting your money to work and how it will be spent , the Financing will be used as follows.
$3000.00 will be used for the first payment and deposit of the Food Truck.
$750.00 will be for the permitting in Travis County
$250.00 will be for food truck insurance. Insurance Quote is not official yet.
$1000.00 Stanley all weather generator is .
$1020.00 Pots and Pans ,
$240.00 kitchen equipment Knives, thermometers, soap dispensers, ext.
$420.00 Point of sale system,
$493.00 Food services supplies
total is $7173.00 with the one month paid on the truck. We plan to put in any remaining balance over $5000 for the first month to get us on the road.
$32,900 The truck total cost is just as shown above with no graphics.
$1000.00 Graphics from API Austin, Texas.
With your support we can reach our goals and have an amazing Farm to plate food truck selling in Austin, Texas.
1.3 Mission Statement Management's mission is to provide the Austin metropolitan area (and other areas that Company expands) with quality Farm To Table food served on a mobile platform.
1.4 Management Team The Company was founded by Ricardo Cruz and Dell Humbert. With all this experience I will be able to bring operations of the business to profitability within the first year of operation. We do plan to keep on staff our recent graduates from high school till they head off to University.
1.5 Sales forecast An expected strong rate of growth at the start of operations. The days of operation will be Tuesday, Wednesday, Saturday and Sundays. Expected sales for Tuesday is $350.00 , Wednesday $450.00, Saturday $900.00 and Sunday $500.00. Projected sales per week $2200.00
1.6 Truck details Food truck total cost is $32,900 . Seller Rahim Ali 512-468-3899 5400 w. parmer lane Austin Texas 78727. Rahim will sell truck under the following terms. Truck is a year 2000 17 ft. box truck. It is a refurbished u haul truck with 200k miles. All equipment in the truck is new never. Truck has been built for Travis County specifications for permit approval. If it does not pass inspection Rahim will correct any issues that come up with inspection. Truck is for sale or lease with option to buy. Deposit of $ 1500.00 and payments of $1500.00 a month if truck is to be purchased within the first 6 months, the deposit and all payments are subtracted from purchase price of 32,900.00 .We Plan to lease to buy and make payments. After deposit and first payment 19.93 payments will be due with zero interest. Value of box truck per Uhaul.com $11,000 with modifications. New Equipment in the box around $19,750. With the sticker price of $32,900 it is a very fair price.
1.7 Overall and operations daily costs. Insurance quotes from Progressive auto is $469.00 per year. Typical day truck will be on the road will have operations cost that include, fuel truck gets 11 miles per gallon, for every 100 miles 9.09 gallons of regular gas is needed. Average gallon is 2.45 per gallon. $22.27 in fuel per day. 37 gallon tank will cost $90.65. Supplies depend on the day like Ice, kitchen supplies and ingredients that are not available from the farm.
Risks and challenges
Risks and challenges could be many, but we're confident that success will be ours, we've demonstrated through selling of high quality prepared foods at farmers markets and caterings. The customers and chefs have approved of the menus that have put out. Farmers markets, catering events, festivals will translate into a profitable food truck business. That said, we recognize that our commitment to sourcing most of our food from the farm or locally and selling it at a reasonable price comes with a set of challenges that require creative planning.
We will have an advisory committee comprised of farm to plate chefs, farmers market managers and directors, and local business leaders that will help guide a good map to follow with day to day operations.
We have created a menu that is versatile and allows us to cook seasonally. Beyond the menu, we have met with city officials to prepare for the food truck permitting and licensing process.
We will apply the same determination in putting this food truck on the road. We are prepared to take on the challenges as they come. As setbacks arise, we will conquer them one by one and we thank you for your patience and support in this process.Learn about accountability on Kickstarter
- (15 days)