Amula is a collection of modern lockets personalized with DNA from a person, pet or plant.
Amula is similar in sentiment and function to a traditional locket containing a photo or lock of hair – worn as a reminder of a moment or some one that means a lot to you.
Wear you. Gift yourself to a beloved one. Wear your lover. Wear you and your beloved together. Wear you and your fur-baby best friend. The connections are yours to customize.
DNA is the story of US; all of us, and every living thing; from the material of our physical existence and that of everything around us, to the immaterial stuff of our dreams, memories and time. DNA is a powerful material and metaphor. DNA is science and culture.
Your DNA is unique to you, but it also ties you to all life on Earth. Wearing your own DNA or that of a loved one, as a capsule that you can carry with you every day, is a constant reminder of how unique and interconnected we all are.
Amula DNA Jewellery is a way for you to celebrate life's most memorable moments and greatest loves through the story of DNA.
The process is easy: Select a Style. Receive a DNA Kit. Return the Kit. Receive your AMULA DNA Necklace.
DNA samples are taken from the inside of the cheeks using a small plastic brush and processed by us at GENSPACE (Brooklyn, New York).
- Amula DNA Kits will arrive in time for the holidays. There are three Styles: (A) AEON-SQ which stands for "AEON Square", (B) OVAO, pronounced "oh-vow", (C) AEON-O.
- Necklace materials: stainless steel, borosilicate glass, silicone, water, glycerol
- More information about design and processing in the FAQ and updates
Backers will receive a survey after the campaign closes to confirm order details and purchase additional personalization options (such as necklace style and number of DNA samples in one necklace).
Completed Amula DNA Necklaces come in a gift box that unravels to reveal a display frame on the right that holds the necklace, and on the left, a magnetic photo frame where you can feature a portrait or landscape format photo. Photo dimensions = 2.4 inches x 3.4 inches, visible photo dimensions = 2 inches x 3 inches.
If you’re in the New York City area, you can try all 3 styles of AMULA on at:
The EVOLUTION STORE > 687 Broadway, Sunday to Saturday 11am-8pm
NEW MUSEUM STORE > 235 Bowery, Wednesday to Sunday 11am-6pm
GENSPACE is a non-profit organization dedicated to promoting science literacy through citizen access to biotechnology. They provide STEM (Science, Technology, Engineering, Math) educational outreach, cultural events, and a platform for science innovation at the grassroots level. Genspace provides New York High School and University students with hands-on science education; their Community Research Projects reach across the phylogenic tree; and their arts and design program, the Biodesign Challenge, spans the world. “The best way to inform 21st century dialogue about science is to have stakeholders understand it from a hands-on perspective.”
DNA is often described as ‘the code’, ‘a map’, ‘the building blocks’ or ‘the essence of life’. It contains truths about the origins and interconnectedness of people, animals and plants – and it is shaping the future, from health to biodiversity. DNA has become a common metaphor used to reference concepts such as the unique and unchangeable traits that program a creature, person or idea.
DNA is important because understanding it gives us a greater appreciation for our role and significance here on Earth and in the cosmos. The atoms in our bodies (carbon, nitrogen, oxygen and other heavy elements) were all created in previous generations of stars over 4.5 billion years ago. We are indeed “all made of star stuff” and are connected to this ancient, genetic history, even as our short time on Earth has brought about many profound changes.
Above: PaleBlueDot, Blue Marble, Powers of Ten, Amazon Rainforest Fire, Voyager Golden Record, 'A Letter to the Future' at the Funeral for the Okjökull Glacier, DoomsDay Vault, Manufactured Landscapes
Amula has evolved as a part of my art and design practice for a long time, but always been made in small or limited editions. I'd like to bring Amula and the wonder of DNA to a larger audience.
The culture and science of DNA is important and powerful. It requires the input of more and different voices because 'DNA is the story of us, and every living thing'. Amula has the potential to become an easily identifiable form, a symbol of personal self expression, a 'statement piece' about an appreciation for what lies at the heart of life on Earth.
I see Kickstarter as a space where the DNA conversation could reach a larger audience through AMULA as a catalyst between the science of DNA experienced through personal stories told through the enjoyment of design.
Every personal moment is a part of the story of all life on Earth, cast in the cells of all living things.
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Have a question, comment or idea? We would love to hear from you!
We’re always looking for interesting stories; in particular, stories about people working creatively and/or critically with DNA as a material and idea – this could be in health, policy or art, among researchers, doulas, animal trainers or astrophysicists.
Pledging any amount to this campaign means that we’ve added you to our Community List. We will be in touch when the campaign has closed about how often you’d like to hear from us and what about.
Hi – my name is Elaine. I’m an Artist and Designer with a background in Bioethics and Medical Anthropology. I think and care a lot about DNA and strive to connect and amplify dialogue between science and the public through design, art and fashion as products or exhibitions.
Notable exhibitions and retailers of Amula DNA Jewellery include the:
* Mori Art Museum Store in Tokyo as the feature product in their shops for the exhibition entitled ‘Medicine and Art: Imagining the Future of Life and Love’
* Shanghai Expo as part of a showcase featuring design innovation
I designed a collection of iridescent and reflective bags called LUNA that was featured in the MoMA Design Store Fall/Winter 2014 Catalogue and available at their New York and Tokyo stores. LUNA was also a feature product for the ‘David Bowie Is…’ exhibition at the Museum of Contemporary Art in Chicago, featured in British VOGUE and available through select athleisure retailers in California and New York. LUNA is currently available at the NEW MUSEUM STORE.
Notable Press include Vice and Intel’s the Creator’s Project, CNN, the South China Morning Post (Hong Kong), WestEast Magazine (Hong Kong), VOGUE (UK), Asahi Shimbun and METROPOLIS (Tokyo).
Risks and challenges
LAByrinth has more than 10 years experience in the design and manufacturing of high-concept and luxury fashion and accessories for retailers with reputations for setting the standards in world class design. LAByrinth's designs have been sold at the Museum of Modern Art and Design Store (NY/Tokyo), the Mori Art Museum (Tokyo), Hong Kong Asia Society and the New Museum Store (NY).
Amula has been through many rounds of prototyping and improvements to arrive at the designs and customer journey you see here. We have incorporated feedback from a diverse range of audiences across the world from different cultures and contexts - such as: art and design exhibitions, science and tech trade shows and conferences, funeral services, veterinarians, wedding planners, tattoo and piercing artists, and mom groups. All these conversations have made Amula truly an expression of many voices about the wonder of DNA in the cycles of life and evolution.
We have experience taking an idea from concept, through the prototyping phase to manufacturing and delivering internationally. Our suppliers are located all over the world, so we understand the factors that go in to balancing and adapting to local customs, politics and culture that can influence production processes, quality and delivery timelines. However, despite the experience and personal care, sometimes mistakes happen (every one is human), or situations arise that are out of our hands (like a supplier suddenly faces a staff shortage or a shipment gets stuck at customs).Learn about accountability on Kickstarter
- (25 days)