EINSTOFFEN is a lifestyle brand built by four friends from eastern Switzerland. In 2008, we set out to connect the worlds of street fashion and eyewear. Inspired by nature, art, movies and music, we create personal objects for people who are passionate about design but still look at life with a relaxed attitude. We love to work with natural materials such as wood, stone, and metal. They are the main components for that organic and unique EINSTOFFEN-look.
EINSTOFFEN has always been a distinctively Swiss company. We are proud of our eyewear and shirts but to manufacture something uniquely Swiss - a timepiece - has been our dream for years.
But we knew that we couldn’t produce just any watch. We wanted to blend the natural appeal of an EINSTOFFEN product with Swiss precision mechanics. The level of design had to equal our eyewear and fashion lines. Integrating wooden elements was a must for us and the price had to be fair. Nevertheless, we wanted the watches to be manufactured in Switzerland.
EINSTOFFEN is inspired by nature. In Switzerland, gorgeous natural sceneries are always just a stone's throw away. Nature plays a big part in our daily life and it has been an integral part of our brand since day one. We wanted our designs to reflect that. The «Säntis», our local mountain, is actually the inspiration for our logo.
We named all our wooden timepieces after Swiss forests and lakes. The fine wood that encircles the casings evokes the feeling of one of these warm last days in fall. The colors of the watch hands are based on the calming cobalt blue of a mountain lake and the black and grey of its pebbles.
Design and production weren't as easy as we thought. For four years, we designed and re-designed, constructed, planned and rejected - until we were finally satisfied. Even if our little wonders made four years disappear in a flash, we still believe that they are very precise in measuring time. And, all the more, we are very proud to finally introduce our first prototypes to the world. Timepieces, made of wood and steel. In Switzerland. By EINSTOFFEN.
However: to really launch a complete collection, we need your support! We have a few watches in the pipeline for the early birds who'd like to surprise their loved ones for christmas but to produce a whole batch which would actually enable us to release and distribute our watch collection by march, we need additional funding. We are ready to make it worth your while. On Kickstarter, you get our watches with up to 40% early-bird-discount and the automatic watches are strictly limited to this project.
We divided our watches into three different collections. The «automatic» category features state-of-the-art Swiss made automatic watches made of steel and the first Swiss wooden watches with brand new Ronda automatic movements. They are strictly limited to 50 pieces in total.
«Steel and Wood» covers timepieces with wooden casings and the «Steel»-collection contains quartz-watches made from steel.
Strictly limited to 50 pieces per design, our automatic watches are the undisputed highlight of our collection. The «Maggia»-models in walnut and sandalwood are in fact the first automatic wooden watches manufactured with a brand-new mechanical movement by traditional Swiss watchmaking company Ronda.
The «Altenalptürm»-models made from stainless steel are just as charming and characterful. These are robust, no-nonsense technical masterpieces with 25 jewels, sapphire crystals, see-through backside, and 40 hours of power reserve. Just wind it up, no need for batteries!
The Steel & Wood Collection captures the essence of wooden watches. The Spartan, functionality-based design showcases the beautifully grained fine woods containing the 316L stainless steel casings.
The refined details are characteristic of the 43mm-Designs. The «Tamaro» is equipped with a Swiss made Quartz movement and a custom-made date display at the 6 o' clock position. The wood-embedded belt lugs and the quick-change straps made of Italian leather complete its look.
Our sophisticated female models are available in two different sizes to perfectly fit your wrist and individual style: «Marmorera» (38mm) and «Cauma» (30mm).
Similar to the men's watches, the design of the «Marmorera» is kept rather functional and unpretentious, yet it still pays attention to details such as embedded belt lugs or quick-release clasps. In contrast to the «Tamaro» however, the form is more subtle and there are more colors at play.
The smallest, most delicate watch of our steel & wood collection carries the name of mystically turquoise lake «Cauma» in the Grisons mountains. It's equipped with a Swiss made precision movement and features absolutely gorgeous wooden casings in sandalwood, walnut and maple.
A Swiss Watch always holds a promise. A promise of flawless quality and impeccable design. A promise to be as precise as time itself. This is what our steel collection is all about.
These timepieces combine a robust 316L stainless steel case with a Swiss precision quartz movement and sapphire-coated, scratch-resistant mineral crystals.
A lot of men's watches are too crammed with technical gadgets. We wanted to avoid this. Instead, the «Aescher», our 43mm-model named after a mountain in the eastern Swiss Alpstein, is all about the design and the quality of the workmanship. Form follows function.
The female models «Diavolezza» and «Safien» combine sleek design with timeless elegance. They feature Ronda Cal. 1061 and 759 movements, stainless steel and straps made from genuine Italian leather. If diamonds are a lady’s best friends, these timepieces are certainly her most reliable ones.
The first idea to create watches actually formed itself after we launched our first wooden sunglasses in 2012 / 2013. We were fascinated by wood as a resource and its possibilities as a raw material, so we started experimenting. The first wooden prototypes however did not convince us. The watches were too frail and the design needed to improve on several levels. We wanted a unique watch that stood the test of time, not a novelty product that people would throw away after the initial hype inevitably passed.
So, we went back to the drawing board... In 2016, we were able to find a Swiss partner company that helped us with production and we launched a first watch-collection made of steel.
We loved the sturdy, rugged designs but there was still something missing. it wasn’t EINSTOFFEN quite yet. We were quite satisfied with the design of the dials and how the weight felt on our wrists but we wanted the design to become slightly more subtle, especially for the smaller models. Also, integrating wood still remained a challenge. We went back to the lab again...
In the meantime, we had established a cooperation for integrating Swiss high quality movements. Plus, we had finally found a way to produce stable wooden casings by using a similar construction as in our glasses.
After working on the design for almost another year, our watches are finally ready for production. Now we need your support. If the Kickstarter-project succeeds, we will be able to ship out the first prototypes by December 2017 and in March 2018, we plan to release our first commercially available collection.
- Web: www.einstoffen.ch/de/watches/
- Facebook: www.facebook.com/einstoffen/
- Instagram: www.instagram.com/einstoffen/
Thank you for taking the time to look at our product! We sincerely hope that you'll be as passionate about our timepieces as we are! If we convinced you, please make your pledge to receive one of these unique and stylish timepieces. Let's do this together!
Risks and challenges
We are aware that creating a new product and especially delivering it worldwide can be challenging. Since assembly is taking place in Switzerland, please be aware that there may be unexpected delays, particularly with regard to shipping. You can however rest assured that we are doing everything in our power to guarantee the quality and timely delivery of our product. We already received the first samples and they do look and feel flawless. Furthermore, they function perfectly, and EINSTOFFEN has quite some experience in launching and distributing new products. Thus the risk of late delivery is rather low.
We believe in customer service. If there is any problem with your product, you can always contact us via email@example.com and we will get back to you within 24 hours. If there are any setbacks during production, or any kind of delays in our timeline established above, we ensure complete transparency and will keep all of our backers informed.Learn about accountability on Kickstarter
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