Project image
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$11,060
pledged of $85,000pledged of $85,000 goal
164
backers
Funding Canceled
Funding for this project was canceled by the project creator on Dec 2 2014
Last updated December 2, 2014

Edwin the Duck | World's First Interactive Rubber Duck

The app-enhanced, waterproof, floating, night-lighting, music streaming, storytelling, lullabying best friend for children of all ages.

Edwin the Duck | World's First Interactive Rubber Duck

The app-enhanced, waterproof, floating, night-lighting, music streaming, storytelling, lullabying best friend for children of all ages.

$11,060
pledged of $85,000pledged of $85,000 goal
164
backers
Funding Canceled
Funding for this project was canceled by the project creator on Dec 2 2014
Last updated December 2, 2014

About

Edwin is not just any rubber duck. He's a:

  • Educational story teller
  • Wireless speaker
  • White noise machine
  • Night light 
  • Temperature sensor

...and so much more.

User-friendly app interface works with iOS, Android and Windows platforms
User-friendly app interface works with iOS, Android and Windows platforms
Read along with educational, interactive, animated stories
Read along with educational, interactive, animated stories
 

Edwin was born out of a desire to bring families together and help parents overcome challenging childhood situations. 

Edwin educates and grows with your child through an ever-expanding library of songs and stories, and includes features designed to assist, entertain and enrich.
His soft-feel silicone body is BPA-free and completely safe for children.

He truly is no ordinary duck.

Edwin is a smart companion throughout the day, and shines during bath time, story time, and sleepy time.
Edwin is a smart companion throughout the day, and shines during bath time, story time, and sleepy time.

We have been working hard bringing Edwin to life by creating unique stories and songs along with app development and hardware testing. With your help, we can reach our ultimate goal: to create an emotional bond and change the way children and parents interact, grow and learn. 

We understand parenthood is important; moms and dads are the most influential people in their kids' lives. We also know often times the simple acts of bath time and bed time are sometimes mundane and usually tackled at the end of a long day, when parents have all but run out of steam.

Edwin eases this stress, reviving these memorable and necessary parts of your child's day and leaving room for the quality time families need. Having a predictable and fun bedtime routine helps a child look forward to bedtime, go to sleep, and stay asleep.

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BATH TIME

Completely waterproof, Edwin makes the perfect bath time companion like millions of rubber duckies before him. His unique design keeps him mold-free and enables him to float, wireless Bluetooth speaker and all! 

Watch Don and Finn Inmon demonstrate Edwin's wireless waterproof speaker:

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If the water is too hot, Edwin's internal LED light will turn red and notify you through warnings within the app.

Sing along with your child to songs made specifically to accompany bath time. We guarantee you won't be able to get "Squishy Squishy Squashy" out of your head!

STORY TIME

Any time of day is perfect for story time. Follow along with the app or just sit back and listen. Edwin engages your child from start to finish with fully animated adventure stories, bringing important childhood lessons to life. 

As Edwin grows, so will the selection. Parents will be able to choose unique content to fill their child's library with stories relevant to particular challenges and interests, and parents are encouraged to submit their own ideas for tailor made stories for their child. 

SLEEPY TIME

Separation, darkness, strange noises, and storms are a few of the challenges parents face when it's time to say goodnight. 

Edwin relieves anxiety with his constant presence, relevant stories, soothing sounds and the soft glow of his LED nightlight. 

You can place him on his green nest at night to recharge his battery while your child does the same!

Sleep soundly with soft nightlight and soothing lullabies
Sleep soundly with soft nightlight and soothing lullabies

What people are saying:

"I thought my son, six, was a bit too old for this but ever since he saw the video he is asking me EVERY day if Edwin has arrived. He has life threatening food allergies and he is imagining that Edwin does as well. It is a point of...hope? Friendship? Coping?...for him. What ever it is I'm amazed at his response. Proud to be helping bring it to market."  ~Ron

"I've gotten to see the prototypes - Edwin's pretty amazing in person." ~Raman

"I love rubber duckies as does my four year old boy so we're looking forward to being amongst the first to launch this little guy :) Great feature set and cool concept!!" ~Tony

"Don't have any children; this rubber ducky is for me :)" ~Kate

Read more comments

Coverage:

Edwin demo on CBS local station
Edwin demo on CBS local station
"I remember the first time I opened up an Apple product...it felt like Christmas morning...That’s the feeling kids are going to have when they open up Edwin the Duck from pi lab in Indianapolis. And their parents just might feel it too." ~Joshua Hall
"I remember the first time I opened up an Apple product...it felt like Christmas morning...That’s the feeling kids are going to have when they open up Edwin the Duck from pi lab in Indianapolis. And their parents just might feel it too." ~Joshua Hall
"How one Carmel business is changing the face of children’s toys." ~Mark Ambrogi
"How one Carmel business is changing the face of children’s toys." ~Mark Ambrogi
"Adorable Rubber Ducky Kickstarter Video Will Make You Want to Get Pregnant. Prepare to melt. " ~Jordan Taylor
"Adorable Rubber Ducky Kickstarter Video Will Make You Want to Get Pregnant. Prepare to melt. " ~Jordan Taylor
"When my daughter was a baby, she loved playing with plastic ducks in the bath tub, especially the ones that lit up. Though she is almost 8-years-old now, I have a feeling she’d still love to play with Edwin the Duck." Bryan M Wolfe, AppAdvice
"When my daughter was a baby, she loved playing with plastic ducks in the bath tub, especially the ones that lit up. Though she is almost 8-years-old now, I have a feeling she’d still love to play with Edwin the Duck." Bryan M Wolfe, AppAdvice

The Making of Edwin

Edwin the Duck was born from the minds of pi lab co-founders Matt MacBeth and Don Inmon, who together have surrounded themselves with a team of dedicated innovative professionals, including app-developers, educators, engineers, marketers, manufacturers, and songwriters to bring to life a product that will change the way parents relate to their children. 

Exploded View - Inside Edwin
Exploded View - Inside Edwin

With the help from Kickstarters, we'll be able to take the final steps necessary to bring Edwin to market, including:

  • Product Tooling 
  • Product Compliance (child safety testing, durability, silicone and battery safety, and electrical interference)
  • App Development
  • Story Illustrations
  • Song Writing 
Edwin rendering with dimensions
Edwin rendering with dimensions

Edwin is planned for mass release early next year, retail price $99.

KICKSTARTER REWARDS

Members of the pi lab team have been a part of numerous innovative electronics startups and major audio manufacturing and retail organizations. Companies such as Apple, Klipsch Audio Technologies, Stem Innovation, Nuvo Surgical, Cypherlabs, and GR9 Technologies all benefited from their seasoned engineering, sales, and product development capabilities.

Edwin logo and packaging concept
Edwin logo and packaging concept

Our Partners and Special Thanks:

  • Tony Parker, Avance LLC, product proto-typing
  • lotus823, PR firm
  • Steel Wool Entertainment, producers
  • Plow Digital, app development
  • Gobi Rahimi, Static Free Films, director
  • Matt Miller, graphic design

Risks and challenges

We face many challenges in bringing Edwin to market, but with our combined knowledge, experience and determination combined with funds raised on Kickstarter, we are confident in our ability to overcome any obstacles.

Among these include:

1. Safety certification - Edwin absolutely must be safe for children's use, meaning free from BPAs and other hazardous materials.

2. Manufacturing - All details of Edwin's manufacturing must be flawless, from his ability to float perfectly level to his pairing with smart devices.

3. Distribution - Getting Edwin into the marketplace in an efficient and timely manner.

4. App development - new iOS and Android compatibilities are continuous challenges, along with building Edwin's library of interactive stories and songs.

5. Timeline – We currently have a few handmade/3D printed parts completed, and we will begin the 6-8 week production tooling process right after this Kickstarter campaign. We can then finalize the safety testing and prepare for the initial mass production run. We are currently on schedule to receive Edwin’s first shipment towards the end of March and the second shipment in April.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    THANK YOU! Receive a personal digital thank you card from Edwin.

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    Pledge US$ 10 or more About US$ 10

    Receive an Edwin logo sticker, a tiny Edwin squeaky toy, and a warm feathery thank you from us.

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    Pledge US$ 25 or more About US$ 25

    Mega limited, Kickstarter Only, Edwin the Duck premium T-shirt...We're talkin' top of the line American Apparel "Track Shirt" material with the Edwin logo and "He's no ordinary duck" slogan.

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    Pledge US$ 59 or more About US$ 59

    Edwin the Duck at the introductory Kickstarter price, limited to 250 supporters.

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    Pledge US$ 69 or more About US$ 69

    Edwin the Duck at a special Kickstarter price.

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    Pledge US$ 99 or more About US$ 99

    Ultra-Premium-Super Edwin The Duck, Kickstarter Only Edition, limited to 100 pieces. This version features the charging nest in beautiful Kickstarter green.

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    Pledge US$ 130 or more About US$ 130

    Pair of Edwins: This is the family that has the need for two Edwins at a special Kickstarter price.

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    Pledge US$ 185 or more About US$ 185

    Flock of Edwins: This is for the backer that wants to share the magic of Edwin with at least three parents/children.

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    Pledge US$ 500 or more About US$ 500

    An Edwin the Duck + Personalized Edwin the Duck adventure: Edwin is the little duck with the big imagination, and we want to invite your child to join him. We'll create a character with their first name, basic physical features, and your general location for the setting of an Edwin adventure.

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    Pledge US$ 1,250 or more About US$ 1,250

    Edwin Education Pack: 25 Edwins gifted to your favorite school for classroom use.

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    Pledge US$ 2,000 or more About US$ 2,000

    An Edwin the Duck and Edwin fully illustrated adventure: Edwin is the little duck with the big imagination, and we want you to create with us. We will take your idea (with respectable good taste) and create a downloadable, narrated, and fully illustrated story based upon your concept.

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    Pledge US$ 5,000 or more About US$ 5,000

    An Edwin the Duck plus a behind the scenes Masterclass. Get a 2-day session in Indianapolis, IN with pi lab's inventor & CEO Matt MacBeth and hardware/app entrepreneur and president Don Inmon, where you will learn about hardware start-ups, technology, retail and manufacturing to help you realize your goals. Limited Kickstarter edition Edwin the Duck included. Travel and one-night accommodation included.

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    Pledge US$ 49 or more About US$ 49

    EARLY DUCK SPECIAL: Be the first to receive your own Edwin the Duck at a special price, limited to the first 100 supporters.

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    Reward no longer available 82 backers
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Funding period

- (40 days)