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$480 pledged of $40,000 goal
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By Edie Douglas Owen
$480 pledged of $40,000 goal
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About this project

About Paperclipmag

Paperclipmag.com is a site that features profiles of professionals highlighting how they bring their personal style aesthetic into their work environments. In the profiles, I discuss favorite brands that professionals rely on for clothing, beauty, jewelry and accessories, and their essential work tools such as cloud services, apps, and office supplies. I also ask how these individuals stay motivated and productive each day.

Beth Goff McMillan featured on Paperclipmag
Beth Goff McMillan featured on Paperclipmag

Paperclipmag's topic of style + work places a different perspective on items that are currently discussed in lifestyle and interior design publications/sites. People spend so much time, effort and heart in their careers, and I like putting a very fresh focus on professionals who appreciate an elevated focus on their style at work.

The "memos" section on Paperclipmag is all about enhancing life at work. I highlight a variety of products and ideas for professionals to include in their work environments. So far, the memos have not be sponsored, so these are purely items that I bring to the forefront of a workplace conversation.

Kate Spade beverage cup memo on Paperclipmag
Kate Spade beverage cup memo on Paperclipmag
99U book series highlighted in Paperclipmag's memo section
99U book series highlighted in Paperclipmag's memo section

There are sixteen profiles and over seventy memos live currently. I have a new profile almost ready to publish on the site. It is exciting for me to discover and meet these professionals. I really enjoy uncovering their style secrets for their wardrobe as well as their workspace while also gaining productivity tips and career advice. I find this content inspirational on so many levels and would like to continue to further this concept.

Holly Mason featured on Paperclipmag
Holly Mason featured on Paperclipmag

Project funding goal is $40,000

With this amount of support, I will be able to afford to develop and promote new profile and memo content to attract corporate sponsors and advertisers for the site. I will also expand to include video content as well. The images that Aaron takes for the site are stunning and I know that to include video content will only enhance the audience's experience.

Your money would be used for the following:

- photography for many, many more photo shoots

- more profile short and long-form content with built-in product links

- props for photo shoots (flowers for profiles and memo products)

- banner advertising on design themed sites

- travel for profiles located outside of Dallas, Texas

- video production and editing

- Adobe CC software subscription

Tabitha Bogard featured on Paperclipmag
Tabitha Bogard featured on Paperclipmag

Risks and challenges

Paperclip is completely my concept, but it's also my challenge to create content quickly enough to drive traffic, build and hold an audience and attract corporate sponsors and advertisers. After producing as many profiles as I have, I feel very confident in my ability to continue to push this concept forward with fresh content.

I'm also looking into adjusting the design of the site to be responsive so that it's easier to read on any device. Currently, content development comes first, but I realize the need to make the site more mobile friendly.

I appreciate your time in reading through my project and I hope you will support me in continuing to develop Paperclipmag's content.

Thank you very much -
Edie Douglas Owen
founder & creative director
Paperclipmag.com

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  1. Select this reward

    Pledge $10 or more About $10

    I appreciate every pledge. With this amount of support, you'll know that you helped to fund a resource for workstyle inspiration AND receive acknowledgement on the site as a Paperclipmag supporter.

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    Pledge $25 or more About $25

    Support the site and I'll support you! With this amount of support, you'll receive acknowledgement on the site with a link to your business/homepage/social media page. Just a nice way to support those who support me.

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    Pledge $50 or more About $50

    With this amount of support, you'll receive some Paperclipmag swag (notepad and t-shirt) plus acknowledgement on the site with a link to your business/homepage/social media page. The site link will happen within the month of May. The swag will arrive as quickly as I can ship it to you - expectedly June.

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    Pledge $100 or more About $100

    With this amount of support, you’ll receive previously mentioned site acknowledgement on Paperclipmag with a link to your business/homepage/social media page, the Paperclip notepad and t-shirt, PLUS a limited edition book of select Paperclipmag images signed with a note of gratitude by me. The site link will happen within the month of May. The swag will arrive as quickly as I can ship it to you - expectedly June. The book would arrive in July.

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  5. Select this reward

    Pledge $300 or more About $300

    With this level of support, I would love to meet you! You'll receive a personal invitation to a Paperclipmag party. You can discuss the love of good office style with other supporters and I'll be on the lookout for more potential profile subjects. You will also receive all of the above mentioned Paperclipmag perks/swag plus some additional treats. It will be fun and you will be glad you supported me at this level.

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    Pledge $1,000 or more About $1,000

    With this level of support, become a Paperclipmag Pal. Join me for a day at the office and go behind the scenes - researching and selecting someone new to profile, shaping content for a new “memo” and being out and about researching potential products that should be highlighted on the site. You’ll have one-on-one time with me discovering and discussing all things that relate to work and style. I’ll consider you to be my co-worker which will be a lot of fun. AND of course all of the stuff above - Paperclipmag supporter acknowledgement on site with link, notepad, t-shirt, party (and its perks), and signed limited edition photo book - is included too.

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    Pledge $3,000 or more About $3,000

    This is Paperclipmag’s corporate-level sponsorship targeting companies who want to reach this style-sensitive, work-focused audience. With this level of support, you will receive everything already mentioned AND your brand will be the official sponsor of the site for a month. Each profile, memo, email and social post will include your brand as a sponsor for an entire month. Want to know more details? Email me at edie@paperclipco.com. I want to support those who support me and at this level - it would be terrific to highlight a company that invests in Paperclipmag.

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Funding period

- (24 days)