Share this project

Done

Share this project

Done
The easiest way to interact with your fitness or smartwatch.  Keep your natural movement. Secure, comfortable & durable for any sport.
The easiest way to interact with your fitness or smartwatch.  Keep your natural movement. Secure, comfortable & durable for any sport.
The easiest way to interact with your fitness or smartwatch. Keep your natural movement. Secure, comfortable & durable for any sport.
1,075 backers pledged $53,001 to help bring this project to life.

About this project

SHIFT - Move Your Watch to the Perfect Angle for Interaction project video thumbnail
Replay with sound
Play with
sound

SHIFT - Move Your Watch to the Perfect Angle for Interaction

$53,001

1,075

SHIFT™ WATCH BAND IS FOR YOU IF...

  • you use a fitness or smartwatch (scroll way down for Compatibility Overview)
  • you interact with your watch while moving
  • you want the most from your gear.
  • you believe efficiency is key when it comes to moving
SHIFT band comes ready to fit many watches, including Apple, Pebble, many Garmin and Suunto and most spring-pin watches. If your watch has a spring-pin, like many watches do, it will likely fit.
SHIFT band comes ready to fit many watches, including Apple, Pebble, many Garmin and Suunto and most spring-pin watches. If your watch has a spring-pin, like many watches do, it will likely fit.

THE PROBLEM SHIFT™ SOLVES

Traditional watch was OK in 20th century when only glancing time. SHIFT is optimized for the 21st century watch and active users
Traditional watch was OK in 20th century when only glancing time. SHIFT is optimized for the 21st century watch and active users

WHAT MEDIA IS SAYING...

      

WHAT DOES THE COACH SAY?

“PEANUT” HARMS, US Olympic Coach, USATF World Cross Coach   « Much lighter and less bulky than the bands on my other watches. I can see where this would be an essential tool in any runner's or cyclist or essentially anyone who "checks their watch" for information during their chosen exercise. »

— TERRY WARD Runner’s World - Coach of the Year, CIF Model Coach of the Year (CIF’s highest award)   « The Shift band positions your watch at the optimum angle and stays in place throughout your run. Convenience and safety makes the Shift band a great product. »

WHAT PEOPLE ARE SAYING...

 project video thumbnail
Replay with sound
Play with
sound

THE SOLUTION

Hold your hand out like you're running... You'll see it's obvious where viewing & interaction with your watch is easiest while on the move. Our solution is based on simplicity and the question: If the watch was invented now, with today's torrent of notifications, metrics and information - Where would it be placed for optimum viewing and interaction?

But we are hard on our gear and value QUALITY MATERIALS / COMFORT / EASE OF USE. Beyond this, we knew that to be widely adopted, it must be COMPATIBLE with as many watches as possible. (see COMPATIBILITY OVERVIEW further down).

 project video thumbnail
Replay with sound
Play with
sound

Our patented design enables you to easily swap your watch from your existing band to SHIFT. While some watches have “quick release” spring pins, (Apple and some Pebble), most use a spring-pin or screw-pin. We include the simple tool that makes swapping easy!

Take SHIFT for a spin!

 project video thumbnail
Replay with sound
Play with
sound
SHIFT band has an adjustable strap that fits petit to large size wrists and comes with 3 loop sizes to choose from ensuring a custom fit. See also WATCH COMPATIBILITY OVERVIEW further down.
SHIFT band has an adjustable strap that fits petit to large size wrists and comes with 3 loop sizes to choose from ensuring a custom fit. See also WATCH COMPATIBILITY OVERVIEW further down.
Comfortable and secure fit that weighs approximately 50% less than traditional bands.
Comfortable and secure fit that weighs approximately 50% less than traditional bands.
Designed in Norway, SHIFT has durability and comfort at its core. In case you didn’t know, Norwegians are fanatic about the performance, function and comfort of their gear!
Designed in Norway, SHIFT has durability and comfort at its core. In case you didn’t know, Norwegians are fanatic about the performance, function and comfort of their gear!
SHIFT flows with whatever side you favor, offering an easy fit for both left- and right-handed users (as well as those who like to change it up).
SHIFT flows with whatever side you favor, offering an easy fit for both left- and right-handed users (as well as those who like to change it up).
SHIFT goes on and off easier and faster than a normal band. When it's on, it is secure- You’re going to love it, we promise.
SHIFT goes on and off easier and faster than a normal band. When it's on, it is secure- You’re going to love it, we promise.
SHIFT band has an adjustable strap that fits petit to large size wrists and comes with 3 loop sizes to ensure custom fit.
SHIFT band has an adjustable strap that fits petit to large size wrists and comes with 3 loop sizes to ensure custom fit.

DID YOU KNOW?

COMPATIBILITY OVERVIEW

Our patented design enables you to easily swap your watch from your existing band to SHIFT.

APPLE — 38mm, 42mm

PEBBLE —  Time, Time Steel, Steel, Classic, Round

GARMIN — Forerunner® 220, 225, 230, 235, 310XT, 620, 630, 910XT, 920XT, Fenix 2, Fenix 3, Vivoactive, Epix, Quatix Approach-S2, S4, S5, S6

SUUNTO — Ambit, Core, Elementum, Essential, Traverse, Vector

AND A WHOLE LOT MORE! — Basis Peak, Moto360, LG G watch, ASUS ZenWatch, Samsung Gear S2 Classic, ++

Pin Connection?- Most watches (like Pebble, Basis Peak, etc.) use a pin connection and we have this covered! SHIFT comes with attachments to fit all watches that use a pin between 14 and 24mm. We even include the tool you need to swap the band yourself.

What doesn't work? Some watches use an "integrated" band-and-watch solution. This is not compatible and you can easily see the difference. Also, Polar watches, unfortunately are not compatible in this version of SHIFT (sorry Polar, we will try again in next version).

        
Make it easy to see your watch- Back SHIFT now!
Make it easy to see your watch- Back SHIFT now!

HOW IT CAME TO BE

As runners, we’re constantly reaching for the split-second edge. As engineers, we’ll take any excuse to tinker with the status quo.

While on a run to work together, I (this is Andrew) cursed my new running watch, insisting “The watch would be easier to see and press buttons if it was here!” while pointing to a part of my hand we later called the “Sweet Spot.” For the rest of the run, we discussed alternative solutions, but also why fitness watches were still in the same location as the “timepieces” of yesteryear.

We wanted to know our cadence without losing it. We wanted to know our pace without going slower. We wanted the metrics, but wanted to spend less energy and focus getting them.

Laughing, we blamed the watch interface, our addiction to metrics, or possibly my dependence on reading glasses, and then the root of the problem dawned on us:

The fitness watch really is in the wrong place.

As a species, we evolved looking at our hands. Not at our forearms. Staring at our forearms is, well…unnatural.

With James formal training in biology and my engineering background, we formed EdgeGear to take on the challenge.

Move the watch from where it has been located since World War I to a spot better suited to the torrent of information offered by today’s watches. A spot that is more ergonomic. Oh, and while doing so, make a band that is lighter than any other. Maybe one more thing: design a band that doesn’t release a river of sweat when you wear it.

Design. 3D print. Test. Learn. Iterate. Repeat for two years.

Finally satisfied with a prototype, we engaged a top Norwegian design firm in Oslo, Norway.

The result is the SHIFT, a watch band radical in design and uncompromising in comfort and function.

Risks and challenges

EdgeGear has tried to reduce risk through a lengthy testing phase using functional prototypes and real-world runners and cyclists. We have good experience in developing and launching kits and equipment, and a relationship has been developed with a manufacturer. However there are potential risks in any production. As an example, materials have been selected but may perform differently in the laser cut prototypes than the injection-molded final bands. The product may need further adjustments, which might require new molds and create a bottleneck in production. Shipping and fulfillment can be subject to delays due to weather or customs. However, these are challenges we have seen before and will be working with experts in manufacturing and fulfillment to keep the process moving. Importantly, we will keep you updated at key milestones. We want this to be a great experience and for you to be motivated when you get your SHIFT watchband!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Reward no longer available

    Pledge $20 or more About $20

    EARLY BIRD for ONE BAND:
    Get ONE (1) EdgeGear SHIFT™ Band

    Yes, I am an EARLY BIRD and I want a band that lets me better see and use my watch.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 500 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $30 or more About $30

    Get ONE (1) EdgeGear SHIFT™ Band

    Yes, send me the band that lets me better see and use my watch. Efficiency is key to moving.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    181 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $40 or more About $40

    EARLY BIRD WITH A FRIEND:
    Get TWO (2) EdgeGear SHIFT™ Bands

    Yes, I am a GENEROUS EARLY BIRD and have a friend I want a give one to. EFFICIENCY IS KEY when it comes to moving!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 300 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $55 or more About $55

    Get TWO (2) EdgeGear SHIFT™ Bands

    Yes, I am the GENEROUS type and have a friend I want a give one to.

    You and a friend will soon be moving more efficiently and wondering why no one thought of this before!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    25 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $60 or more About $60

    NEW! Get THREE (3) EdgeGear SHIFT™ Bands

    Help reach the new Stretch Goal and get extra bands for your friends!

    You and your friends will soon be replacing awkward movements with natural movements when you're running!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    37 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $95 or more About $95

    Get FOUR (4) EdgeGear SHIFT™ Bands

    Yes, I AM REALLY GENEROUS and have several friends who know that EFFICIENCY IS KEY when it comes to moving!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $250 or more About $250

    CLUB SPECIAL: GET TWELVE (12) EdgeGear SHIFT™ Bands

    Yes, I have lots of friends and I want us all to see and interact with our watch more easily!

    Our gang knows EFFICIENCY IS KEY when it comes to moving!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $10,000 About $10,000

    DISTRIBUTOR SPECIAL: GET A LOT of EdgeGear SHIFT™ Bands

    I am a distributor, so everyone is my friend!
    Distributor package including: retail packaging, EdgeGear sales collateral and training, and review of First Articles of Manufacturing. Contact info@getedgegear.com for details.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (33 days)