I've already faced my biggest obstacle, debuting my Spring 2014 collection during Mercedes Benz Fashion Week!
I also debuted the first dress from my "Joint Dress Initiative" Collection. This a little girl's line for a collaborative charity venture with the Dress A Girl Around the World foundation. The project focuses on delivering clothing to poverty-stricken families around the world, the homeless and abuse shelters. Click to learn more.
We received an amazing response to the debut!!
It got lots of media attention, gained supporters and fans, and created interest in the brand for buyers, editors, consumers and the fashion world in general!
Now that I've gotten through 'Phase I', it's time to get the line out there and begin Phase II: "PROJECT: LAUNCH." Essentially, this is pre-production and the beginning stage of eventually making this an official brand that will be available on store floors to consumers like you!
Me, Rihanna and "Styled to Rock"
I was recently selected to be on an unprecedented new series called "Styled to Rock" put on by Bravo TV and Rihanna. That's world re-known, mega-superstar, pop ICON Rihanna. Check it out Fridays nights starting October 25th!
Not only was the opportunity thrilling and SUPER EXCITING (!) but it was such an honor to be handpicked by Rihanna to be on the show (read more in my FULL BIO). On the momentum of the show, I found the incentive to finally get from behind the scenes to start a line of my own.
You've probably already worn my designs.
Over the last 16+ years that I've been in the industry I have done design work for many major brands, some include: Juicy Couture, DKNY, CK Jeans, The Gap, Levi's, Victoria's Secret, Felina Lingerie and Babyphat. My clothing designs for other companies have sold not just nationally, but in stores all over the world. My design work has been in magazines, online, shown at fashion week, on TV and worn by celebrities. Most of you have probably seen, and many of you have even worn a lot of my designs already!
Feminine. Contemporary. Cool.
The line is a contemporary womenswear line currently featuring dressy casuals, trendy daytime looks, cocktail wear and evening wear pieces, with plans to extend the line as we grow. My signature includes forward-thinking fashion, play with texture/fabric mixing, flattering shapes, novelty styling and attention to detail. I am a former high-end lingerie designer, and those influences can be seen in several of my pieces. I tend to play off contrast, not just in fabrics and color, but design ideas in general.
My background as a designer for large corporations helps me to keep a sense of wearability while maintaining innovation and creativity. My aesthetic is feminine, contemporary cool.
I design for the woman who LOVES being a woman.
There are five main elements I focus on when I design:
My current line was inspired by the bold fearless female. There's a balanced contrast of masculinity and femininity, conservative restraint and seductive edge, and glamour and wearability. The prints are both graphic and abstract. The color palette is neutral with splashes of pop. There's a very definite element of sex appeal.
The customer I design for is confident, memorable and has a distinct inner strength and visible class that she carries with her daily. She can be a mother, a manager, a CEO, a teacher, a college student, a rockstar or a socialite. She can work a sneaker just like she can work a stiletto, but inside and out, she is ALL woman.
"Phase II: LAUNCH" (aka Pre-Production) (aka Duplicating the line):
The next step in this process is pre-production and I am enlisting Kickstarter to help. This step involves getting the line out to editors, stylists, buyers and eventually to the consumers. To get to this step, we must first duplicate the line (3 samples of each item in the collection). While we already have patterns waiting and ready to go, we need to grade the patterns (make them in different sizes) and duplicate the samples to send out to editors and stylists and/or show to buyers.
This Kickstarter project will help me cover costs such as:
- Extending the line with more wearable and versatile mix and match pieces
- Digitizing/Grading Patterns
- Showroom Space
- Web Design
- PR/Marketing Supplies
- Venue/Studio Rental
Once the line has been duplicated, we can get it into out to editors, magazines and celebs which gives it exposure and gets it seen all over the world. Most importantly, we will then be able to show it to buyers, which leads to getting orders and ultimately going into production.
Once the line goes into production it's only a matter of time before it's available in stores and boutiques near you!
If you have any questions or just want to say "Hi" email me at email@example.com :) After you donate to further support please share my video, and follow and like you can find me on Facebook, Twitter and Instagram. Thank you!!!!!
Risks and challenges
I have worked many years in this business and one of the first things I learned is to listen to the consumer. In the fashion industry it's important to keep the consumer interested. In this day and age social media opens up a channel for that very purpose that the fashion industry hasn't had before. I plan to keep an open dialogue with my supporters and create interest in the brand through transparency, engaging interaction and feedback, social networking and innovative marketing.Learn about accountability on Kickstarter
- (30 days)