The $12,000 QUILT MARKET MOMENT
With 29 hours left in the campaign, can we make it all the way to Goal #4?
You can help!
THE $10,000 OPRAH MOMENT
WE MADE IT!!!!
WHO AM I?
I'm Ebony Love, and LoveBug Studios is my quilting company. I've been sewing nearly all my life, but I didn't get really serious about quilting until 2006. I came to die cutting right around 2009, and I've been hooked ever since.
Some people know me from my YouTube videos; others, from my participation in online die-cutting communities, magazines and quilting shows, and others may not know me at all. Hopefully you'll get to know me now, and help me make this book a reality.
It turns out, I'm really passionate about fabric die-cutting! When I first came into it, there were only one or two online forums, and very little documentation, videos, or information to help people to really use these systems effectively. I set out to learn everything that I could about fabric die-cutting, and I shared what I learned with anyone who would listen. Pretty soon people started calling me the expert and turning to me for advice. I started writing articles, producing videos, and last year, I started publishing a magazine about fabric die-cutting just to help fill some of the gaps.
With all of that, you'd think I was doing this full-time, but quilting isn't my mainstay (yet.) I still hold a full-time job, and I'm fortunate to be able to take some time off occasionally to make this all happen.
WHY THIS BOOK?
Early on, I started recognizing that the same questions would come up repeatedly from new users, and while I don't mind answering the same question again and again (I try to do so with a happy heart) it seemed like this was really an area of need. I mean, if you take a machine home and you can't be successful at it with the instructions you are given, maybe the instructions need to be better! Since that didn't seem to be forthcoming, and no mainstream publisher would take this on (this is a very niche area of quilting right now!) I decided that it was my job to do this. After all, if I'm the expert, who better to write the definitive book on fabric die-cutting?
When you get a sewing machine, the manual covers the basics, but they don't teach you to sew. For that, you can buy any number of books teaching you how to sew, quilt, make pillows, alter clothing... but nothing teaching you how to die-cut fabric successfully!!
Also, even in this day & age, not everyone is online, and I know that there are many, many more people who own die cutters than the folks I've interacted with in the forums. I need a way to reach out to those folks and let them know that there is help out there, and even if you don't have high-speed internet, you can still learn to die cut successfully.
MORE ABOUT THE BOOK
As of 7/21, the book is completely written, has had an initial round of editing, and is currently with the book designer for layout. The book will come in somewhere around 160 - 200 pages (it's a large multiple of 16, so it's an interesting endeavor to get it just right) and is absolutely packed with information. The book opens with a chapter discussing all the major fabric die-cutting systems, and then continues with chapters about dies, consumable materials, and HOW to die-cut & prepare your fabric.
I also am introducing the Equivalent Die Notation System, or EDeN, to teach you how to convert rotary cutting instructions into die-cutting instructions for any common quilting die from popular manufacturers.
There are even some tips on sewing, how to store & maintain your dies, and then a super chapter on Resources you can turn to for more information. This is really the key too; letting all those off-line quilters know the wealth of information they can find online and where to go!
The book is spiral bound, and at 8.5" x 5.5", will fit very snugly near your die-cutter so you can always have it close at hand.
BEING AN INDEPENDENT PUBLISHER
It took me a while to come to the conclusion that the only way this book would get done is if I did it, in my timeline, my way. Going with an existing publishing house is great, but there are a lot of compromises you have to make, and I wasn't willing to make them. No one wanted to publish a book of tips and techniques to teach you how to die cut, they only wanted to publish projects & patterns. They didn't seem to understand the true need, so I decided to do it on my own.
As an independent publisher, it's my responsibility not only to write the book, but to figure out how to produce the book, market the book, and distribute the book. It doesn't come cheaply, and I can't do it by myself. There are so many people who contribute to this effort - some paid, some unpaid - and without them, this book would still be just an idea in my head and words on a page.
Being independent comes at a cost. There are so many expenses involved in publishing, especially to do it the right way and have a professional product at the end. I'm not just sitting in my basement taking bad photographs and writing run-on sentences. I have an attorney, a book designer, an editor, advisers, and a printing house. There are costs to make the book "official", and costs to get the book in front of the right people.
HOW WILL I SPEND THE MONEY?
In my campaign, I haven't asked for 100% of the money that is needed to get this book done, but if I can meet the campaign minimum ($5,000) and raise more, I'll really be able to do some neat things going forward.
Right off the top, Kickstarter takes 5%, and another 3-5% goes to Amazon to process the payments. To register the book & hire the editor and designer costs about $5,000, so right off the bat, that's where the money will go. The initial production run of books will cost another $4,500, so that comes out of my pocket unless I can raise more funds. Getting the books into distribution comes at a cost too (giving a 50-60% discount off the retail price) so it will take some doing to get profitable!
GOAL #1 - $5,000: With this money, I can register my book, and pay my editor & designer. REACHED!!!!
GOAL #2 - $7,500: At this level, I will be able to do the above, plus make the down payment on my first book order of 1,000 copies. REACHED!!!!
Goal #3 - $10,000: At this level, I can fully pay my team, plus pay the entire printing bill on the first 1,000 copies, plus produce a sketchbook for all backers! REACHED!!!!
GOAL #3 - $11,000: At this level, I can produce an eBook version for the Kindle, iPad, and Nook. REACHED!!!!
GOAL #4 - $12,000: Getting this far will fund my expenses to go to International Quilt Market to publicize the book. Getting it into a distribution channel will be incredibly helpful for my sales & sanity!
I believe in this book so much, and I know it is worth the investment to get this information out to people. Remember Kickstarter is ALL or NOTHING, so I have to raise at least $5,000, or I get zero. Can you help?
WHAT'S IN IT FOR YOU
Of course, the key to all of this is that in return for your support, you get something awesome!! This isn't a donation, this isn't an investment. You contribute money, and you are guaranteed to get something in return. If I don't raise the money, nobody pays anything, and it's up to me to figure out where I'll get the money to produce the book.
In return for your contribution, everyone will get public acknowledgement on my website for helping to make this book possible.
At the $10 level or above, you get a fun non-woven tote bag:
Above $25, you start getting really cool things like copies of the book, fat quarters from my stash, packs of my Quiltspirations! cards, and even handmade items from my private collection of quilts and handbags. Have you seen my stash, by the way?
I have limited some of the rewards due to availability, but as rewards are sold out, I will add new ones. If you see something come up later that you want, you can always adjust your contribution level & the reward you select until the campaign ends.
I've set this campaign to expire just after my birthday on August 18th so it would be a super-awesome birthday present to reach the goal by then, and know that this book will become a reality.
WHAT COMES NEXT
I'll continue to post updates here on the campaign, to let you know how the book is progressing and give you some insight into how this book will come to life over the next 3 months. I hope you'll join me for the ride! And please, please share this with your friends! :)
The October 1 release date is very critical; I want to make sure the books are ready in time for International Quilt Market in Houston this fall. I expect to spend the entire month of October getting ready for the book's debut, shipping review copies to magazines & bloggers, and preparing for the classes I'm to teach at the Quilt Festival immediately following. It's a really busy time, and so I don't expect to be able to start shipping Rewards until I come back that first week of November.
A SHOUT OUT TO MY TEAM
As I mentioned, this book wouldn't be as fabulous as it's going to be without my cracker jack team. A HUGE thanks to Anne DeRuiter, my editor; Brian Boehm, my book designer; Gyleen Fitzgerald, my publishing mentor; Marjorie Busby, my EDeN co-conspirator; Wendy Rosploch, my sounding board; and Sherry Rose, my cheerleader & ego-booster. Of course I can't forget all the fabulous quilters & die-cutting folks in the forums, who I can't name individually, but I do recognize that this is all done through them, for them, and with them. No one gets paid enough to do what they do, but I am so very thankful that they do it anyway. :)
CONNECT WITH ME
Come hang out with me in cyberspace!!
Facebook - http://www.facebook.com/EbonyLove.Designer
Twitter - http://twitter.com/LoveBugStudios
Newsletter sign-up - http://eepurl.com/h_sfo
- (34 days)