Funded! This project was successfully funded on June 1, 2013.

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Movie distributors are forcing our 1931 movie theatre to go digital by the end of 2013 or else we risk closing. We need YOUR help!

Video credit: Nichole Owen

Photo (in video) credit: Nichole Owen, Leann Owen, Jennifer Gusey & anonymous sources.

Check out the article on the Eaton Theatre's efforts here: http://www.lansingstatejournal.com/article/20130424/CHAR01/304240053

The Eaton Theatre was established in 1931 and, like many other small theaters, is at risk of closing due to the forced digital changeover.  

Thanks to the digital film shift that movie companies are making, small theaters are forced with a choice... to survive and go digital OR stick with traditional film and die off.

Right now the Eaton Theatre uses 35mm film that runs through a projector but movie companies have announced that the 35mm film will no longer be available as of the end of 2013 with the remaining companies following suit. 5 

One digital projector costs upwards of $60,000+ and financing options are limited to the larger theaters that show new releases 80% of the time and smaller theaters usually miss that mark. They are unable to always get the new releases on opening night and are forced to wait several weeks. The 

Eaton Theatre is determined to stay open and continue serving the Charlotte community with affordable entertainment. 

The Eaton Theatre was purchased by the previous owners' daughter in 2011, Sue McNeel. Sue and her husband, John, have been investing a lot over these last few years to upgrade and make improvements to the Eaton Theatre. It has been in her family for over 25 years and it's as much a part of her childhood as it is a part of the Charlotte community. The McNeel's hope to at least change over the downstairs theater in 2013 and hopefully the upstairs theater in 2014. 

They're optimistic that the theatre will withstand the digital switch and have planned fundraisers over the next several months to help raise the funds needed to make the change. 

One of these fundraisers is, of course, Kickstarter. Kickstarter, for those who don't know, is a funding platform for projects. Thousands of projects are funding on Kickstarter at any given moment. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when the time expires. If the project falls short, no one is charged. Funding on Kickstarter is ALL-OR-NOTHING

With already having raised some money since the announcement of the demise of 35mm film, The Eaton Theatre's funding goal is set at $40,000. $40,000 that we hope to have raised and successfully funded by June 1st 2013 at 12 noon. The Eaton Theatre needs your help and is willing to offer incentives for every donation. 

Every cent counts! Please donate! Help The Eaton Theatre go digital in 2013!

Risks and challenges Learn about accountability on Kickstarter

The risk we are facing is possibly having to shut down. And our challenge is trying to raise that high of an amount with such a low revenue. We keep our prices low for our community so we don't have large sums of money to be able to do a project this big.

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    10 backers

    Every little bit counts! We appreciate your donation!

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    11 backers

    A free small drink/slushy and small popcorn OR a free kids combo. + Your name on a thank you slide shown prior to the show.

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  • Pledge $10 or more
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    60 backers

    A free medium drink/slushy and medium popcorn OR two free admission pass. + Your name on a thank you slide shown prior to the show.

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    13 backers Limited (12 left of 25)

    OFFER FOR OUR OUT OF TOWN SUPPORTERS - A poster (subject to availability) + Your name on a thank you slide shown prior to the show.

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  • Pledge $25 or more
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    106 backers

    A free large drink/slushy and large popcorn AND two free admission passes. + Your name on a thank you slide shown prior to the show.

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  • Pledge $40 or more
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    25 backers Limited (10 left of 35)

    OFFER FOR OUR OUT OF TOWN SUPPORTERS - A poster (subject to availability) AND an Eaton Theatre crew t-shirt + Your name on a thank you slide shown prior to the show.

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  • Pledge $50 or more
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    59 backers

    You will receive a 3 ft. strip of a film trailer for the nostalgic value AND two free admission passes AND a large pop and popcorn. + Your name on a thank you slide shown prior to the show.

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  • Pledge $100 or more
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    56 backers

    You will receive an Eaton Theatre crew t-shirt AND a 3 ft. strip of film trailer AND four free admission passes AND two large pops AND one large popcorn. + Your name on a thank you slide shown prior to the show.

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  • Pledge $250 or more
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    26 backers

    SUMMER FAMILY PASS – You and your family (up to 4 people total) will have free admission to our showings through out the months of June, July, and August. Included with this offer, you will receive a laminated punch card stating that you be given a free large popcorn (popcorn limited to once a month). + Your name on a thank you slide shown prior to the show.

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  • Pledge $500 or more
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    2 backers Limited (23 left of 25)

    You will receive an antique movie reel and an official movie poster (picked at random) AND 3 ft. strip of film trailer AND an Eaton Theatre crew t-shirt. + Your name on a thank you slide shown prior to the show.

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  • Pledge $500 or more
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    4 backers

    SPECIAL OFFER FOR BUSINESSES – Our screens project ads several times within 30 minutes on a continuous loop for 700,000 people a year. We will offer you the opportunity to occupy up to 4 slots (2 per screen) for twelve months FREE AND a dozen free admission passes to give to you and your employees. + Your business name on a thank you slide shown prior to the show.

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  • Pledge $1,000 or more
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    1 backer Limited (9 left of 10)

    You will have the opportunity to be our GUEST PROJECTIONIST for one evening’s showing while we are still running film so that you can tell all of your friends about your experience before film disappears forever. We will guide you through the setup and you will actually run the feature for that evening AND receive an Eaton Theatre crew t-shirt. + Your name on a thank you slide shown prior to the show.

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  • Pledge $5,000 or more
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    1 backer

    A FREE PRIVATE SHOWING for up to 100 people – plus each person will get a free ‘bottomless’ drink and ‘bottomless’ popcorn for the length of the feature film. You will be able to choose the film yourself (subject to availability) AND the host will receive an Eaton Theatre crew t-shirt as well as a thank you on our marquee for a week. + Your name on a thank you slide shown prior to the show.

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Funding period

- (55 days)